You don’t have to be creative to become a successful marketer. Good marketing is systematic. In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things. In Episode 105, you’ll learn: ✅ Why "no marketing equals no customers" and how marketing is a skill that can be learned by anyone ✅ The importance of understanding your market deeply before creating products ✅ Why selling is the best way to build a brand (not the other way around) ✅ How attending industry conferences can teach you more in half a day than months of online research ✅ The power of focusing on one or two marketing channels instead of spreading yourself thin across many ✅ Why most success comes from subtraction (removing things) rather than addition ✅ The importance of creating "flagship assets" that work for your business over the long term   Meet today’s guest:  Allan Dib is a serial entrepreneur known for turning complex marketing ideas into actionable frameworks. He’s successfully started, grown, and exited multiple businesses across various industries. He’s also a sought-after business coach, consultant, and public speaker. He’s the best-selling author of The 1-Page Marketing Plan: Get New Customers and Lean Marketing: More Leads. More profit. Less marketing (2024). Want to learn how to do less with your marketing and sell more? Listen to the full episode now!   🔥 Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager 🔥 Connect with today’s guest, Allan Dib on LinkedIn → https://www.linkedin.com/in/allandib  📖 Get your copy of Lean Marketing → https://leanmarketing.com/books/leanmarketing  📖 Get your copy of The -1 Page Marketing Plan → https://leanmarketing.com/books/1pmp  🔥 Learn more about Allan Dib → https://leanmarketing.com

You’ve heard time and time again that you need to diversify your products and services to sell more. Jack Bosch flips the script on that advice and says that narrowing your focus to one high-value offer can skyrocket sales and profits. In this episode of How to Sell More, Mark Drager explores the downsides of the “ascension model” with Jack, and why he decided to abandon it to focus on one service. He outlines the strategy that helped him turn his $2 million home study course into an eight-figure education and coaching empire.   In Episode 104, you’ll learn: ✅ How Jack Bosch transformed his business by focusing on one premium offering instead of multiple lower-priced products. ✅ The benefits of starting with a high-end offer before developing lower-priced offerings. ✅ How higher prices allowed Jack to invest in better customer service and hit higher customer success rates. ✅ The importance of building a strong leadership team to scale beyond $2 million. ✅ How focusing on profitability enabled Jack to hire specialized talent and create a self-sustaining business. Meet today’s guest: Jack Bosch is an expert real estate investor with over 4,000 successful real estate transactions. He now helps others build sustainable wealth through his online education and coaching programs. He’s the author of Forever Cash: How to Break the Earn-Spend Cycle, Take Charge of Your Life, & Build Everlasting Wealth.   Listen to the full episode now! 🔥 Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager 🔥 Connect with today’s guest, Jack Bosch on LinkedIn → linkedin.com/in/jack-bosch-a923b59 🔥 Listen to the Jack Bosch Show podcasts.apple.com/us/podcast/the-jack-bosch-show/id980606803 🔥 Learn more about the Land Profit Generator → landprofitgenerator.com

The old way to lead a team (the “command and control” leadership style that says the boss can’t make a single mistake) isn’t working anymore. If you want to improve your team’s performance, you need to fail. Which means you need to be willing to fail in front of your team. In this episode of How to Sell More, Mark Drager and guest Colin Hunter explore the power of making mistakes. Colin, the author of Be More Wrong: How Failure Makes You an Outstanding Leader, says that if you aren’t making mistakes, you aren’t pushing hard enough.  In Episode 103, you’ll learn: ✅ Why strong leadership seems to be missing in government and business in 2025. ✅ How embracing "Be More Wrong" can transform your leadership approach. ✅ Colin’s revolutionary four key leadership styles: Host, Energizer, Disruptor, and Catalyst ✅ How to create "playgrounds" where team members can safely experiment and learn. ✅ Why recruiting for humility, hunger, and people smarts is crucial for team success. ✅ The concept of being "antifragile" as a leader by deliberately seeking challenges. Meet today’s guest: Colin is the CEO of the global leadership development company PotentialSquared, where he’s helped leaders transform their teams for over two decades. How does he do it? By disrupting traditional approaches and inspiring new ways to think about leadership centered on purposeful practice.  Ready to build a successful team that embraces experimentation, fails on purpose, and ultimately, sells more?  Listen to the full episode now!  🔥Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager 🔥Connect with today’s guest, Colin Hunter on LinkedIn → linkedin.com/in/colinhunter 🔥Get Your Copy of Be More Wrong: How Failure Makes You an Outstanding Leader amazon.com/Be-More-Wrong-Failure-Outstanding/dp/177458039X 🔥Learn more about PotentialSquared → potential2.com

Imagine landing a large contract with a Fortune 500 company without having to pitch for the business. That’s what happened to Feras Alhlou when Google referred Salesforce to his company.  In this episode of How to Sell More, Mark Drager and seasoned entrepreneur and business advisor Feras Alhlou explore how strategic partnerships can unlock higher-quality leads, increase deal size, and create premium positioning to differentiate your company from competitors. In Episode 102, you’ll learn: ✅ The power of starting small and persisting through difficult times ✅ How a growth mindset helps you continuously move upmarket to larger, more profitable clients ✅ Why niching down your business can drive massive growth ✅ Why you must treat partnerships like a primary marketing channel  ✅ The power of becoming an evangelist of your partner’s products or services ✅ How to build valuable and strategic relationships so partners refer qualified leads ✅ The crucial difference between passion and skill and why passion isn’t enough Meet Today’s Guest: In 2004, Feras Alhlou drained his 401(k) to start a digital marketing company. In 2019, he sold that same company for eight figures to Dentsu, one of the world's largest marketing firms. His company’s success didn’t come down to luck—growth came from making strategic decisions, taking consistent action, and building lasting relationships. Are you ready to build and leverage partnerships to get high-quality referrals and sell more? Listen to the full episode now!  🔥 Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager 🔥 Connect with today’s guest, Feras Alhlou on LinkedIn → linkedin.com/in/ferasalhlou 🔥 Learn more about Startup With Feras → startupwithferas.com

Can a great marketing strategy make up for a damaged brand reputation? In today’s market, the answer might surprise you. In Episode 101 of How To Sell More, Dave Fulk, CEO of Reputation Rhino, reveals why even brilliant marketing falls flat when your brand's reputation is compromised. He shares why leaving your online presence unmanaged isn't just risky—it hands the control to others. Listen to learn: Why the first moments of online research make or break customer relationships—and what that means for your business The essential three-pillar approach to reputation management: building, protecting, and repairing How aligning trust across company, product, and personal levels creates authentic connections that drive sales Whether you're wrestling with negative reviews, working to reshape your corporate image, or safeguarding your hard-won reputation, this conversation is for you. Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager  

Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe. What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your behalf. What would these connections allow your company to do? What would that kind of fanbase free you up from? Could you stop chasing customers? Stop competing on price? In this landmark 100th episode of How to Sell More, Mark Drager sits down with customer experience expert Brittany Hodak to unlock the secrets of turning customers into superfans—the kind who don't just buy, but evangelize. Along with being a wildly popular speaker, Brittany is the author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. In this episode, we cover: How to transform your business from "just another option" into a movement people want to be part of The psychology behind why some brands inspire undying loyalty while others remain forgettable A proven framework for creating experiences so remarkable, your customers can't help but talk about them If you're ready to stop chasing customers and start attracting advocates who champion your brand, this conversation is your backstage pass to making it happen.   Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

Content is everywhere. And that makes attention, especially our prospects’ and customers’ attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.   In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy it.   In this episode, you’ll learn: Why traditional advertising isn’t working How Dell transformed its brand perception without relying on ads Why you need to take bold, unconventional steps to gain a loyal audience The unexpected impact of long-form content Why providing value is more important than visibility  How you can harness creativity and storytelling to compete with major brands    Steve Pratt is the co-founder of The Creativity Business, which offers speaking, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. He’s also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies.    Ready to earn your audience’s attention and see real results from your marketing? Listen now! Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager

Newsflash: CEOs should only do three things.  If you’re a founder drowning in day-to-day operations, simplifying your job description can transform your leadership style and accelerate business growth.  In this episode, Mark Drager discusses the role of the CEO with Trey Taylor, the author of A CEO Only Does Three Things. Trey outlines the “non-delegatable” tasks that only CEOs can complete to set the cultural agendas of their companies.  Trey is the CEO of Taylor Insurance Services and Managing Partner of Threadneedle, where he leads strategic investments in financial services, real estate, and technology. With over two decades in the industry and more than 200 angel investments, Trey brings deep expertise in both running and scaling businesses.  In this episode, you’ll learn:  The three things that only the CEO can do to set the agenda of the company What you can learn from founding father James Madison to become a better CEO Why most CEOs are wearing too many hats–and why it’s a trap How to avoid under-engineering your business so avoidable problems don’t blindside you Why you need to schedule “CEO time” every day Hiring, firing, and promoting to make sure you’ve got the right people in the right roles Why you should focus on doing a few things well instead of doing it all with mediocre results Are you ready to simplify your job description and lead your company to the next level of success? Tune in now! Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager  

Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.  From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.   Here you will learn:  The "Mona Lisa Effect" and why the best product rarely wins How changing your story (not your product) can transform your entire business Why most companies get brand building completely wrong  The four essential leadership qualities needed to become legendary  How to discover and leverage your unique story in a crowded market  The critical difference between marketing tactics and creating true legends Why traditional "best practices" often lead to mediocre results  How to know if you have the courage to truly stand out  The hidden power of symbolism and metaphor in business  Practical steps to turn your company into a "Category of One"  The surprising truth about what actually makes customers line up   Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at: https://hi.switchy.io/KcKe

Struggling to take your business to the next revenue milestone?  In this episode, Mark Drager sits down with Trevor Mauch, founder and CEO of Carrot, a thriving SaaS company, to uncover the common obstacles businesses face as they scale and how to effectively navigate them. With Carrot’s impressive journey from a startup to an eight-figure company, Trevor shares his expertise in delegation, leadership, and building systems that sustain growth across various revenue stages. He further explores the stages of business growth, sharing the specific pain points and solutions at each revenue milestone. We cover: Key challenges at each revenue milestone How to transition from a hands-on performer to a strategic builder Effective delegation techniques for sustainable growth Strategies for evolving your leadership identity How to identify the key growth pain lines at $100K, $300K, $1M, and beyond Benefits of conducting an energy audit to optimize your business activities Strategies for performing an identity upgrade to align with your business growth When to scale your business and when it might be okay to scale back How to balance purpose, profits, and energy with the Entrepreneur Freedom Formula Real-world examples of successful scaling and leadership transformation Are you just starting out or aiming for massive growth? Tune in to gain the knowledge and inspiration to confidently scale your enterprise! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe