You don’t have to be creative to become a successful marketer.
Good marketing is systematic.
In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things.
In Episode 105, you’ll learn:
✅ Why "no marketing equals no customers" and how marketing is a skill that can be learned by anyone
✅ The importance of understanding your market deeply before creating products
✅ Why selling is the best way to build a brand (not the other way around)
✅ How attending industry conferences can teach you more in half a day than months of online research
✅ The power of focusing on one or two marketing channels instead of spreading yourself thin across many
✅ Why most success comes from subtraction (removing things) rather than addition
✅ The importance of creating "flagship assets" that work for your business over the long term
Meet today’s guest:
Allan Dib is a serial entrepreneur known for turning complex marketing ideas into actionable frameworks. He’s successfully started, grown, and exited multiple businesses across various industries. He’s also a sought-after business coach, consultant, and public speaker. He’s the best-selling author of The 1-Page Marketing Plan: Get New Customers and Lean Marketing: More Leads. More profit. Less marketing (2024).
Want to learn how to do less with your marketing and sell more?
Listen to the full episode now!
🔥 Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager
🔥 Connect with today’s guest, Allan Dib on LinkedIn → https://www.linkedin.com/in/allandib
📖 Get your copy of Lean Marketing →
https://leanmarketing.com/books/leanmarketing
📖 Get your copy of The -1 Page Marketing Plan →
https://leanmarketing.com/books/1pmp
🔥 Learn more about Allan Dib → https://leanmarketing.com
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