Private Equity Funcast

Jim talks with Paul Stansik about his experiences digging in on the sales and marketing function within our portfolio.

In the latest episode of the Private Equity Funcast, Operating Partners Cici Zheng and Paul Stansik discuss the ICP - Ideal Customer Profile. As investors, we're frequently asking our portfolio companies - who is your ICP? Which ones are your best-fit customers, the ones that your product is truly the best fit for to solve their pain points? How do we avoid trying to be the dreaded "swiss-army knife" and being everything to everybody? In this episode we discuss why defining an ICP is important to us and our 3 step process for building out an ICP.

Jimmy is joined by David Cohen, Human Capital Partner at Kelso and Company. David has been working in the Human Capital / Private Equity space for over a decade and has helped shape the discipline across the PE industry. They break down the various ways that human capital can impact a portfolio business, including alignment to strategy, leadership effectiveness, talent acquisition, and org design. If there's a word that defines today's episode, it's alignment. It is at the center of how both Kelso and ParkerGale think about the human capital practice. To be successful, leadership need to get dozens, hundreds, or thousands of people organized around a common purpose and strategy. If you can't do that, not much else matters.

In this episode, Jimmy is joined by Laura Queen, founder, and CEO of 29Bison, a Human Capital Consultancy focused on the PE space. Laura is also the author of the book "People Economics: Defining and Measuring the True Value of Human Capital" and is a genius at understanding how strategic human capital management contributes to the value creation process. They break down Human Capital Due Diligence – what it is, how it's done, and why it's the fastest-growing of all the diligence workstreams.

Jim talks all things DevOps with Dave Mangot from Mangoteque. Dave's philosophy is "Get Good at Delivering Software", and he has helped many well-known companies become "best in class" We discuss the four keys that define a company's competence in software delivery; deployment frequency, lead time for changes, change failure rate, and time to recovery. There's also a heated discussion about whether "the cloud" is cheaper than running your own data center.

No prospect is going to buy enterprise software on impulse. Prospects don't need advertising, they need help, help understanding that they have a problem, help in understanding their options for solving that problem, and help in working their way through an evaluation and choosing a solution. Paul Stansik talks with Marcus Sheridan, author of "They Ask, You Answer" about these topics and more.

Your company acquired another company - congrats! But what happens next? In this episode, Operating Partners Cici and Jimmy break down the Integration Management Office, or IMO. They discuss what it is and how they deploy it inside the portfolio to integrate recently acquired businesses into their acquiring entity. They discuss how they stand up the process, the key processes that need to be in place to make sure everything gets done, and how to make sure you don't forget about the humans involved in the process.

Jimmy is joined on the show by Ted Bililies, Managing Director at AlixPartners, for what is now becoming a yearly ritual to discuss the results of the 7th Annual PE Leadership Survey. This year, the theme is all about the COVID-driven acceleration of trends that is propelling human capital to the forefront of the value creation agenda. They discuss the great resignation, how CEOs are now more fearful for their jobs than ever, and the rising important of talent recruiting, engagement, development, and retention. They close with tips to help leaders and investors better manage in a world that is only become more and more volatile, uncertain, complex, and ambiguous.

On this episode of the Funcast, Operating Partner Paul Stansik is joined by CEO Elias Rubel, whose team at Matter Made works with B2B marketing teams big and small to help accelerate their revenue growth. If you've ever wondered how to organize a marketing team, the right way to interview a marketing leader, the foundation you need in place to launch an effective demand generation campaign, or what leaders of companies like Loom, G2, Dropbox, and other unicorns are doing to tune their inbound lead machines, this one is for you.

It's the grand finale of our annual March Madness episodes -- the final four. Cass versus Jimmy and Paul versus Cici for all the proverbial marbles for our favorite podcast!