The Playbook With David Meltzer

Today's episode is a flashback to my episode with Rob Dyrdek, CEO of The Dyrdek Machine and Former Professional Skateboarder. Rob is one of the most time efficient people I've ever met, and he has become a master of managing his work/life balance. If you haven't already, make sure you go checkout the full episode with Rob and let me know what your biggest takeaway from it was. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

On this episode of #ThePlaybook, James Maslow, Actor and Musician in Big Time Rush, sits down to discuss: [1:08] - His favorite part about stepping on-stage in front of a live audience   [4:27] - Why acting entitled will hamper your ability to succeed [8:47] - Why he keeps pursuing growth in the “everlasting journey” of his career [19:04] - The value that comes from taking stock of the people you surround yourself with

Make your business a profit-center for others by being able to ask and answer the following question:“Determinant of the credibility you’ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn’t want to move forward?”If you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center.

On this episode of #ThePlaybook, Michelle Poole, President of Crocs, shares her insights on: [4:34] - Why having an “icon” is a powerful for driving brand relevance [6:39] - How inclusivity has become a major part of Crocs’ appeal for customers  [10:00] - Why choosing the right companies to partner with can make “one plus one equal three” [16:14] - How Crocs’ Three Pillars of Purpose drive decision-making at the company Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

I use a system that I call the Five Daily Practices to create coherence in my life, meaning that I do things with consistency and persistence, and I’m also very intentional about the prioritization of activities in my business and personal life. These practices will not only help you to determine what you want in life, but they are essential if you want to accomplish it.

Always ask yourself, can I guarantee that I will be in business tomorrow? Stay in business, that is the key to a successful business.

When you set achievable goals and put plans in place to meet them, you'll experience a higher rate of success and simultaneously turn up your worthiness thermostat. You need goal setting (and promise keeping) to be a consistent, persistent behavior, which will then allow you to enjoy the pursuit of your potential by creating objectives and meeting them.

An analogy I like to use to explain this is a blade of grass pushing through the soil to enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone. It doesn't know if it is getting nearer to the surface and the sun, it only knows the direction it must keep pushing. Not until the instant it breaks through the cold soil into the light does it know the effort will be rewarded. A blade of grass, of course, doesn't suffer from the doubt and second thoughts that make our path seem harder as we get closer to our objective. In fact, so many times when we are just about to succeed and grow free in the light is when we quit because the dirt is just too hard.That isn’t what you want to do. In order to break through and become the person you want to become, you have to weather the layers of uncertainty and get through the “rocks” of life. Bet on yourself and the abundance of the universe with confidence knowing that when all is said and done everything the “Sun” or “light” has to offer will be worth the effort and trials. Everything will come in the right way at the perfect time ... just don’t quit.

On this episode of #ThePlaybook, Tony DiSilvestro, Founder and CEO of YNOT Enterprises, shares his insights on: [2:55] - Why you should consider customers who complain to be your best customers [4:07] - The roles that delegation and “micro-failures” play in running several multi-million-dollar companies [6:41] - How a lack of fundamentals is responsible for most of the businesses that fail  [11:32] - Why your ideal customer avatar and ideal employee avatar need to match  Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, andsocial media messages first. Then, focus on stimulating interest for your business or services.2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend.3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together.4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations.5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun!Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905