The Playbook With David Meltzer

1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, andsocial media messages first. Then, focus on stimulating interest for your business or services.2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend.3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together.4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations.5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun!Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905

On this episode of #ThePlaybook, Matt Bailey, Founder and CEO of GameOn, sits down to discuss:- Why a strong foundation combined with an adaptable approach has helped GameOn to evolve- How GameOn has worked to differentiate itself in a very competitive market- The two biggest skills that he’s found most helpful as a leaderTweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

Every once in a while I like to bring on some of my mentees and friends for a Fireside Chat during my Weekly Free Training. This week I had the pleasure of being joined by my two friends, Adam Jablin and Dr. Kien Vuu. Each of them brought so much value that I needed to share both conversations with you all! Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905

If you want to achieve it, prioritize it in your life. Commit to a minimum amount of time each day so that your body, mind, and soul are all working in unison. The only limits that exist in our lives are the ones we place on ourselves.If you don't invest in yourself, what are you ever going to invest in?Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

I always tell people, “Show me your friends, and I will show you your future.” You are who you surround yourself with, so one of the most important steps is separating yourself from those who don’t add value to your life. Ask yourself, “Do I feel good when I am around this person?”, and use your feelings as a barometer to decide if the relationship is worthwhile.Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

Understand that there is a vast difference between being busy, which is filling up those 24 hours you have in a day, compared to productivity, which is being efficient with those 24 hours.A busy person always has something going on, whether that is work or simply sleeping on the couch. They aren’t necessarily productive with the time they are busy, though, and they are often inaccessible.A productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for. This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most.Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

On this episode of #ThePlaybook, Mark Murphy, President and CEO of the Green Bay Packers, sits down to discuss: [1:22] - What it means to be the CEO of the only publicly owned franchise in the NFL  [8:06] - How their Titletown development has evolved to include the TitletownTech venture studio and fund [11:46] - What makes the Green Bay Packers fan base so loyal [14:15] - His thoughts on how to take your ego out of the equation as a leader Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

On this episode of #ThePlaybook, Colin O’Brady, Ten-time world record breaking explorer, speaker, and New York Times bestselling author, shares his insights on: [:53] - Why you should shift your mindset to see you toughest challenges as your greatest lessons [3:06] - How his new book The 12-Hour Walk helps people to overcome their limiting beliefs [6:35] - Why rating life moments from 1-10 helps people to get outside their comfort zone [12:19] - How adding one word to a sentence can instantly change your perspective Tweet me your takeaway from today’s episode @davidmeltzer Email Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905 

On this episode of #ThePlaybook, Artis Stevens, President & CEO at Big Brothers Big Sisters of America, sits down to discuss:[1:15] - How some advice from his father helped him find his passion in life [2:53] - Why an act of violence in his hometown changed his perspective and gave him renewed inspiration[5:58] - How relationship-building served as the foundation to grow Big Brothers Big Sisters into the country’s biggest mentoring organization [7:51] - Why he believes that the ideas of giving and reciprocity are essential for personal growth

At least once I month during my Free Weekly Friday Training I like to share my takeaway of the week with everyone and leverage our community of the Breakfast With Champions: Millionaire Breakfast Club so we can all share the valuable lessons that we've learned throughout the week with one another.What was your takeaway of the week? Tweet me @davidmeltzerEmail Me! david@dmeltzer.comSign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1Text Me! (949) 298-2905