You Are The Brand

I’m making YouTube my top content creation priority this year, and one of the biggest inspirations behind the decision to do so is Kevin Yee. Kevin is a former pharmacist turned full-time YouTube creator, and we recently sat down in-person in Las Vegas to talk about his journey and some lessons he can share with you and I on growing a YouTube channel. Listen in to find out: What inspired Kevin to leave his career in pharmacy and pursue copywriting and YouTube The catalyst for Kevin leaving his career in pharmacy, and how his father's death impacted this decision How corporated react to Kevin's YouTube channel, and this impacted his decision to leave pharmacy Why copywriting an essential skill for people who want to be successful on YouTube and inbound sales Whether Kevin's YouTube channel was already making money when he left his job in pharmacy Kevin's plan when he left his job in pharmacy to pursue creating content on YouTube Resources: Kevin’s YouTube Channel » Mike’s YouTube Channel » Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Evelyn Eccard is an executive coach and trainer who helps corporate teams and individuals better understand themselves and equips them with the people skills needed to become effective leaders. Before running her business, she worked as a Regional Sales Manager for a Fortune 500 company responsible for $50M in ancillary revenue. In this episode, Evelyn and Mike will discuss the results of his DISC assessment. DISC is a well-known and widely utilized tool that helps us better understand how we function in our personal, social, and work lives. You’ll better understand: How Evelyn started using personality assessment tools and how she deals with resistance to taking them Mike’s DISC results and what they mean Why passionate people have strengths and weaknesses when pursuing different goals How people can learn and improve skills that are not in their natural strength zone How the four different personality styles apply to leadership and why it’s important to be able to flex into different personality styles in order to communicate effectively Resources: bli.life/disc Evelyn's Facebook Evelyn's Instagram Evelyn's LinkedIn Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com  

You’ve undoubtedly heard that “good things come in small packages”. This brief episode proves that truth. Your host Mike Kim will share three observations he made while hanging out with high performers during a TV filming in Las Vegas In reverse order they are: Third--High performers are persistent in their pursuit of growth and development. Second—They know how to ask good questions. First—High performers tend to have a good grasp of people skills and know how to navigate relationships. While most of us may not be “hanging out” at a TV filming with high performers, we can all learn a great deal from Mike’s recent experience. So, listen and learn… Resources: mike@mikekim.com Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

This episode clearly demonstrates that we don’t have to be famous, or even widely known in order to make a large impact. Proof is Mike’s guest this week, Carolyn Newman. Mike met Carolyn via a leadership community and some coaching calls. Mike says that he felt an almost immediate connection with Carolyn and could identify with her struggles and adversity. They have been intending to do this interview for over a year. Tune in for this frank and open sharing where Carolyn and Mike discuss: Carolyn’s often-tumultuous transition from a tough and unhappy marriage to a successful and fulfilling life. The challenges that Carolyn has faced in retirement. Lessons learned in Carolyn’s life. The vital importance of finding purpose and meaningful work. Carolyn’s encouragement and advice to Mike. Retired or not, this interview has valuable lessons. So listen carefully to this episode.  Resources: If you were positively impacted by this interview, PLEASE share your takeaways with Mike, and he will pass them on to Carolyn: mike@mikekim.com or via his social media links below. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

As Severus Snape said to Harry Potter, “Clearly, fame isn’t everything.” Well, it may not be everything, but it’s something. A case in point is Mike’s guest this week—Terri Trespicio.   Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life that Matters to You (Atria/Simon & Schuster, December 2021). Her TEDx talk, “Stop Searching for Your Passion,” has surpassed 7 million views, and Hubspot named her one of the “Top 18 female speakers who are killing it.” A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, The Early Show, The Martha Stewart Show, and The Anderson Cooper Show and featured in  Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com.  A top-rated speaker, she has also performed stand-up all over New York City. Tune in for this thoroughly engaging interview and learn: Why following one’s passion can be misleading What is “productive discomfort”, and why we should pursue it How hard times can create strong people How a “bucket list” can be a source of disappointment Why agency and sovereignty are more important goals than passion How we might be disappointed if we get everything we want The vital importance of gratitude How ultimate sovereignty can be frightening Why it’s critical that we listen to, and follow, our own intuition Really important stuff here! So listen carefully to this episode. Resources: terri@territrespicio.com territrespicio.com Twitter @TerriT: https://twitter.com/territ FB (public): https://www.facebook.com/TerriTrespicio/ LinkedIn: https://www.linkedin.com/in/territrespicio/ Instagram @ttrespicio https://www.instagram.com/ttrespicio/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

This week, Mike spends some quality time with a quality facilitator. Jason Frazell is a coach, speaker, facilitator, personal brand strategist, podcaster, and dad. In this episode, Mike and Jason discuss: How Jason earns gigs and holds the space for groups. How to win over a “cold room” The pros and cons of working with a group that already knows you, versus a “cold room” How technology has changed the way that people interact Why it’s important to be present and adaptable when facilitating How feedback is vital So listen carefully to this episode. It’ll help you greatly uplevel your facilitation skills. Resources: jason@jasonfrazell.com Jasonfrazell.com https://www.instagram.com/jasontfrazell/ https://www.linkedin.com/in/jasonfrazell/ https://www.facebook.com/jfrazell/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Share some powerful and emotionally-charged moments with host Mike Kim and Sheila Wilkinson.  Sheila is a Louisiana Licensed Attorney, a Louisiana Licensed Master Social Worker, an Educator, an Empowerment Coach, and the host of the “What Would Sheila Say?” Podcast. Sheila combines her love for the law, social work, and education to help lawyers, creatives, and other service-based professionals and business owners transform pain, frustration, and unreasonable expectations at work into happiness, success, and healthy boundaries, so that they can achieve their personal and professional goals. Sheila splits her time between New Orleans and Brussels, serves several nonprofits in the Greater New Orleans area, and provides services across the globe. Whenever Sheila’s clients need to make a decision and are stuck, all they have to do is ask themselves: “What would Sheila say?” … and like magic, they have their answer!  You, too, may have (or re-think) some answers, as Mike and Sheila discuss:  Five paradigms for reconnecting our intellectual and emotional selves How grief is a part of the reconnection process How Sheila could have been a rocket scientist How she manages a trans-Atlantic life Resources: Sheila's Strategies and Swipe Script Templates for Better Boundaries: https://sheilawilkinson.com/scripts Website: https://sheilawilkinson.com Instagram: @sheilamwilkinson (https://instagram.com/sheilamwilkinson) Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Enjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue and called in more perfect-fit buyers. Brenna believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, authority, and personality—so you can sell spots in your program before the doors even open. When Brenna’s not strategizing or helping clients launch, you can find her walking her pug Frank, practicing yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood. So, power up and listen in. Mike & Brenna will discuss:  Why it’s vital to have a pre-launch strategy How AI can help. Why high-pressure launch tactics don’t work How story-telling and talking about your process make for effective launches The benefits of using events and webinars to create momentum. How emails and being visible create audience trust. How to manage expectations and energy during a launch. Let’s do launch! Tune in to this week’s episode.  Resources: brenna@brennamcgowan.co brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo   Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Host Mike Kim returns this week to share his reflections on relationships. No, not THOSE relationships, but rather relationships with “entities”. The particular entities he’ll e discussing are money, your business, time, success & failure, and yourself. So, listen in for some extremely valuable insights. In this episode, Mike will discuss these vital questions:   What life advice did Mike give to a 1-year-old? Why do we “externalize” the entities we have relationships with? How can we assess the quality of our relationships with money, business, time, etc.? If you had to buy your business, what would you change? Why don’t we treat our business like a business? How can we set boundaries around these entities? If you had a friend who treated your body, time, etc. the way you do, would you still be friends? To learn the answers to these questions, and gain a deeper understanding of the utmost importance of evaluating and improving these relationships, tune in to this week’s episode. Your life will thank you. Resources: The Five-Minute Journal A Happy Pocket Full of Money (by Gikandi, David Cameron) Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

This isn't a full episode per se – just a quick check-in and update as I've been on the road almost non-stop the past several weeks. Let's connect on social here: Instagram: @mikekim TikTok: tiktok.com/@mikekimtv Facebook: facebook.com/mikekimtv Twitter: twitter.com/mikekimtv LinkedIn: linkedin.com/in/mikekimtv YouTube: youtube.com/c/youarethebrand Back to our regularly scheduled programming next week!