
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Feb 14, 2023 • 37min
367: Everything You Need to Know About Instagram Reels with Laura Bitoiu
Reelly? Yes, reelly! Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their businesses. Since launching her company B Squared Social in 2018, she’s helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers. In this episode she’ll share with you: Why many business owners believe that Instagram won’t work for them. Why video content is so vital. Why storytelling is a must in videos. What are the three essential components of any video? How to use repurposed content on Instagram. Why there is often a large disconnect between Instagram views and followers/clients. What effect AI might have. What, if any, is the value of the “blue check”? How an effective Instagram presence can attract brand partners. To learn how Instagram can help your business to have exponential growth, tune in to this week’s episode…reelly!! Resources: laura@bsquared.social www.bsquared.social @bsquared.social Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Feb 7, 2023 • 17min
366: My Current Timeblocking and Workday Schedule
What would be the value to you (and your business) of taking a detailed look at a highly successful person’s calendar? In this episode, you’ll get to do just that. Host Mike Kim will let you look “over his shoulder” as he plans a typical day and week. You’ll learn: What is one of the beauties of working for yourself? What is the analogy that has most helped Mike view his life, business, and activity? How and why does Mike protect certain days & weeks? How does he book speaking engagements? Why doesn’t he take any calls before 11 AM Eastern? Why are the people Mike coaches connected to more than just his calendar? Why does Mike consider his gym workouts to be work meetings? How does he deal with exceptions to his routines? As the saying goes, “Failing to plan is planning to fail.” So, enjoy this week’s episode as you look at how to create your own “success calendar”. Resources: Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jan 31, 2023 • 33min
365: How Artpreneurs Can Make a Sustainable Living from Their Creativity with Miriam Schulman
This episode's guest is Miriam Schulman--an artist, author, and host of The Inspiration Place podcast. She’s helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists to go from so-so sales to sold-out collections. After witnessing 9/11, she abandoned a lucrative hedge fund to become a full-time thriving working artist. Featured in major publications including Forbes, The New York Times, Where Women Create, Art of Man, and Art Journaling magazine. Her artwork has also been featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Her book with HarperCollins Leadership, Artpreneur, provides the actionable steps to turn your creative ideas into a thriving business. You’ll find immense value in Miriam’s shared wisdom. She’ll discuss: Her journey to find the artist in her soul. The critical importance of believing in your audience. How artists can effectively utilize AI. How to infuse your “inner weirdo” into your stuff (and what “weirdo” really means). What art collectors really want. What people who buy from you are really buying. So, embrace your own inner weirdo, settle back, and enjoy this week’s episode. Resources: miriam@theinspirationplace.net schulmanart.com podcast [The Inspiration Place] schulmanart.com/itunes YouTube https://www.youtube.com/user/schulmanart Instagram https://instagram.com/schulmanart Book pre-order: ArtpreneurBOOK.com Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.

Jan 24, 2023 • 27min
364: 5 Way Too Early Predictions About ChatGPT and AI for Personal Brands
Let’s see how many of you remember this “ancient” movie reference to the potential perils of AI (Artificial Intelligence): “Open the pod-bay door, HAL” “Sorry, Dave, but I can’t do that” Whether or not you got the reference, there’s definitely a lot of buzz about AI. Is it a potential ally? Will it be society’s downfall? This week, Mike will share his thoughts and insights on recent trends in AI, especially ChatGPT. He’ll discuss: What ChatGPT can do pretty darn well, and what it can’t do so well. How we often perceive (and misperceive) technological advances. Five ways we can make AI and other technological advances work for us, rather than against us. Why we must be our own best catalyst. Why it’s becoming vital that we share our values. Whatever your present feelings about AI, you’ll find comfort and strength in Mike’s wisdom. Like the Polar Express train conductor so famously said: “The most important thing about trains is deciding to get on” Resources: Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jan 17, 2023 • 53min
363: Eavesdrop on My Group Coaching Call for Online Marketing
This week, we’ll have the privilege of being “flies on the wall” while Mike Kim coaches a group of online marketers. You’ll glean some nuggets from this session that will positively impact your business. Your mission, “Jim”, should you choose to accept it, is to implement what you’ll learn. The “Secretary” will not disavow any knowledge of your actions (and this message will not self-destruct in five seconds). Good luck, “Jim”. Among other things, you’ll learn: What it means to “train to standard” and “save your partner’s life”. Why it’s important to have a goal of making $1 per email subscriber in monthly recurring revenue. Why you must not despise the “day of small beginnings”. What does FLOATS mean, and why is it vital to your business success? How you can effectively systemize your marketing. Why it’s vital to play the guide, and not the hero, in your marketing. Why it’s probably not a good idea to focus on who unsubscribes from your list. Regardless of where you are in your online marketing journey, you’ll definitely benefit by listening in on Mike’s coaching. It’ll be well worth it. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.

Jan 10, 2023 • 31min
362: Want to Grow Your Business in 2023? Do These 5 Things
What would it be like for you to take two whole months off from your business to just “kick back” and do what you like? Disastrous? Just plain scary? Mike Kim, best-selling author, and personal branding coach, did that very thing, taking off the months of June and December 2022. He’ll talk about his experiences in this week’s episode. Among other things, you’ll learn: How Mike was able to take two months off, without negatively impacting his business What were the five most impactful insights he gained during his time off Why the phrase “chop wood and carry water” is of vital importance to your business success While you may not yet be in a position to take two months away from your business, you can certainly afford 30 minutes to listen to this podcast It’ll be well worth it. Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jan 3, 2023 • 25min
361: The 9 (Scientific) Pillars of Happiness with Dr. Ellen Wong
Watch this episode on YouTube » Dr. Ellen Wong's signature framework, The 9 Pillars of Happiness ™ has helped thousands of people amplify their health, take control of their time, improve emotional resilience, and create inner peace. She has been featured in Thrive Global, Business Insider, Sound Dollar, and many podcasts including Women’s Health Unplugged, Done By Noon, Rebel Talk, and The Dr. Kinney Show. Listen to discover: What are the societal and individual factors that influence happiness? What are the “top five” regrets of people who are dying? What are The 9 Pillars of Happiness ™? What is “time management” really all about? Episode Resources: Ellen's Free Guide, 9 Essential Questions To Ask For A Happier Life Ellen's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Dec 27, 2022 • 20min
360: My Daily Self-Affirmation Track
Please Read: Affirmations have been a huge part of my growth this past year and I thought it would be appropriate to publish the actual track I listen to every morning and evening. While my background is in writing, I’ve always found it difficult to write my own affirmations. I’ve collected several from a few books I’ve been reading, the most significant of which has been Quantum Success by Sandra Anne Taylor. This book contains several affirmations at the end of each chapter, so I recorded them and created my own affirmation track. If you’d like the transcript I wrote for this episode, visit the show notes page here: mikekim.com/yatb360. I left this track without music or other normal pre-rolls, so that you can listen to your own music in the background and not be distracted by other audio segments. Happy New Year, and may 2023 be your best year ever. Resources: https://www.amazon.com/Quantum-Success-Astounding-Science-Happiness/dp/1401907326/ref=sxts_rp_s_sp_1_0?content-id=amzn1.sym.497ddbaf-dbdc-4a61-b204-33f5c59012b2%3Aamzn1.sym.497ddbaf-dbdc-4a61-b204-33f5c59012b2&crid=DKPX9XK3RS5O&cv_ct_cx=quantum+success&keywords=quantum+success&pd_rd_i=1401907326&pd_rd_r=2586bbe4-e498-47c8-aa90-ec2d4c79a282&pd_rd_w=Mtc6B&pd_rd_wg=r1i8F&pf_rd_p=497ddbaf-dbdc-4a61-b204-33f5c59012b2&pf_rd_r=VJTTEF655Q636AGM7AT5&psc=1&qid=1669057200&sprefix=quantum+success%2Caps%2C75&sr=1-1-5985efba-8948-4f09-9122-d605505c9d1e Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Dec 20, 2022 • 25min
359: Why Your Business Needs Translators, Amplifiers, and Producers, with Michael Roderick
While you probably know the common meanings of “translator, amplifier, and producer”, you’ll find immense value in understanding Michael Roderick’s take on these terms. Michael, the guest on this week’s episode, is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael’s unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. So, be sure to tune in this week as Michael and Mike share the mic. You’ll be glad you did. Get up to speed on: How it is that business really works by referrals. How to become “referrable”. What “translators, amplifiers, and producers” mean, in relation to helping you form lasting connections. How you can get much better at explaining what you do. Why the perspective of an “outsider” is vital to your business. Why it’s important to challenge the “dominant narrative” without being combative. What “referability radar” is, and how it can benefit you and your business. Don’t miss this amazing interview. As Mike Kim says, “Relationships are rocket ships.” Resources: http://www.smallpondenterprises.com/ https://www.linkedin.com/in/michael-roderick-1161571/ https://www.facebook.com/mike.roderick.940 https://twitter.com/MichaelRoderick http://www.myreferabilityrater.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Dec 13, 2022 • 28min
358: How Jill Wise Earns Five Figures a Month While Working Only Twelve Hours a Week
Total stab here, but wouldn’t you like to earn five figures a month while working twelve hours a week? Thought so. To learn how Jill Wise does this, listen to this week’s episode. Jill is a terrific copywriter and marketing business consultant. More importantly, she’s a relatively new mom. She and Mike have known each other for over two years, and they’ve been in a mastermind group together. You owe it to yourself and your business to glean some great insights from Jill in this episode. Among other gems, you’ll find out: How to avoid becoming derailed when experiencing major life stressors. How to effectively build up your business so you can have more time for what’s most important in your life. Why it’s valuable to look at your business as an ongoing experiment. Why passive income, regardless of its amount, is a huge asset. What to do, delegate, or discard. Why flexibility is a must. Why planning ahead is a must. Definitely don’t miss this primer on effective planning. Five figures while working twelve hours a week is both doable and desirable. Resources: https://itsjillwise.com/6-figure-schedule Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com