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You Are The Brand

Latest episodes

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Jul 18, 2023 • 32min

386: Tiny Habits - The Small Changes that Change Everything with Linda Fogg-Phillips (Keynote)

Watch this episode on YouTube here » Today, Linda Fogg-Phillips takes us into the transformative world of the Tiny Habits Method. Based on the best-selling book, Tiny Habits, by her brother BJ Fogg, Linda unveils the compelling science and psychology behind this powerful approach, showing that making small changes can lead to major shifts in our lives. As head of the Tiny Habits Academy, which has helped over 120,000 people worldwide, Linda and the Tiny Habits program offers a compelling approach to behavioral change. A Sneak Peak: Learn about the Tiny Habits Method, a powerful approach that has changed the lives of over 120,000 people worldwide. Understand the science behind why people change best when they feel good, not when they feel bad. Discover the two maxims of the Tiny Habits Method and how they apply to real-life scenarios. Find out about the anatomy of a tiny habit, consisting of an anchor moment, a tiny behavior, and an instant celebration. Dive into a practical coaching session, demonstrating how to apply the Tiny Habits Method in your life. Episode Resources: Tiny Habits (book) Tiny Habits Coaching Certification Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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Jul 11, 2023 • 35min

385: Overcome Adversity and Reach Personal Success with Tony Grebmeier (Keynote)

Watch this episode on YouTube here » Tony Grebmeier shares his story of overcoming adversity and reaching new levels of personal success. From falling into the trap of addiction and debt, to rebuilding his life and inspiring others, Tony takes us through his transformative journey. Tony urges us to get uncomfortable, face our blind spots, and seek to level up in every aspect of our lives. Listen in to learn how he managed to flip the script of his life, find his purpose, and achieve true fulfillment. Discover how Tony hit rock bottom and rose again, reshaping his life and mindset. Learn about the "trap of life" and how breaking out of your comfort zone can lead to transformation. Uncover the significance of having an accountability partner and how it can help you level up in life. Tony explains why you should stop living out other people's dreams and start building your own brand and legacy. Hear about the pivotal moments and figures in Tony's life that helped shape his journey towards success and fulfillment. Episode Resources: Tony's website Be Fulfilled Journal Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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Jul 4, 2023 • 22min

384: Mindset Isn't Everything But It Affects Everything with Lauren Johnson (Keynote)

Watch this episode on YouTube » Tune into this talk by my friend Lauren Johnson from my You Are The Brand LIVE conference. Lauren is a former mental performance coach with the New York Yankees, former collegiate soccer player, and professional coach and speaker. Lauren takes us on a journey through her life-changing experiences, the power of mindset, and how we relate to our problems. Here's what you can expect from this keynote: From the Field to the Sidelines: Explore the story of how an abrupt end to Lauren's soccer career led her to discover the fascinating world of sports psychology.  The Power of Mindset: Mindset isn't everything, but it impacts everything. Discover how Lauren's perspective on mindset could help you reach your full potential, regardless of your profession or personal goals. The Evolution of Performance: What can the evolution of Formula One pit stops teach us about personal growth and development?  Problems vs. Our Relationship with Problems: Are the problems in our lives truly the issue? Or is it our relationship with these problems that makes them seem insurmountable? Playing to Win vs. Playing Not to Lose: Learn about the dramatic difference between these two mindsets. What happens when we shift from playing to win to playing not to lose, and how can we maintain the right mindset for sustained success? Episode Resources: Lauren's 57 Powerful Coaching Questions (free) Lauren's Instagram Lauren's LinkedIn Lauren's Twitter Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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Jun 27, 2023 • 23min

383: A Career Retrospective: Five Things I Didn't Do Earlier that I Wish I Did

Watch this episode on YouTube » It's my birthday week, and I always get reflective and introspective around this time of the year. On this episode, I share some vital pieces I wish I knew earlier. I hope this episode serves as an enlightening guide for entrepreneurs at any stage of their business journey, and that you can benefit from the wisdom (and hard lessons) both learned and earned over my career. Discover how systems and SOPs revolutionized my business operations, making his business more efficient and productive. What did I learn from my integrator Chelsea Brinkley that I wish I knew earlier? Learn why holding less 'energetic space' for people can be a game-changer in client relationships, especially for coaches, consultants, and freelancers.  Unearth the potential of running social media ads for business growth.  Find out how a different approach to financial management can propel your business forward. How can changes in personal circumstances force a different approach to business growth, and what lessons did I wish I realized sooner? Episode Resources: My integrator, Chelsea Brinkley Templates: Entrepreneur Systems and Workflows Podcast: Live Life Rich with Marissa Nehlsen Book: The Psychology of Money Blog: Ramit Sethi's Money Dials The Bottom Line CPA Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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Jun 20, 2023 • 14min

382: Learn From (and Launch) My Simple Five-Figure Remonetization Strategy

Watch this episode on YouTube » Learn my recent re-monetization strategies following a not-so-perfect marketing launch. Despite strong registration numbers for my AI Marketing Crash Course webinars, the live attendance left me disappointed. However, instead of letting this set me back, I utilized the recorded content to create an affordable, mini-course that turned out to be a hit. Tune in and: Discover how I turned a disappointing marketing launch into a successful mini-course, using recorded webinars Understand the power of AI tools and how they can enhance your content repurposing strategies Learn why it's important to align your content strategy with technological advancements, like AI My streamlined content creation approach that leverages my work for maximum output without multiplying my efforts Find out how you can effectively use transcriptions of your webinars or podcasts to create valuable written content for various platforms Episode Resources: My AI Marketing Crash Course (use the code "Fuji" to take $60 off) Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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Jun 13, 2023 • 20min

381: The Most Important Thing I Did to Futureproof my Personal Brand Business

In this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak: How I shifted my perspective on the importance of relationships over knowledge in business Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone with the United Nations Why mentors only tend to invest in younger people (at least for free) My transition from free networking to investing in myself and my networks How joining and leading mastermind groups has been the biggest catalyst to my success and longevity in business Resources: Podcast: YATB 69 - How to Host a Networking Dinner Blog: 6 Seriously Epic Takeaways From Our Nashville Breakfast Book: Generating Business Referrals Without Asking by Stacey Brown Randall My book, You Are the Brand Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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Jun 6, 2023 • 21min

380: AI - The Great Replacement or a New Opportunity? YOU DECIDE

View this episode on YouTube » I understand the fear and anxiety (and in many cases anger, especially if you’re a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights: What's the 'Great Replacement' and how does it differ from the 'Great Resignation' we observed post-Covid? How are AI tools shaping the roles of creative professionals, and why is there resistance? How it feels to have my own students clone me on ChatGPT (honestly, it’s weird) This is an opportunity to re-position yourself to be paid for your brains and not your hands Human beings are prone to error, slow, and expensive –– but there’s still a way to add value to your market Resources: AI Marketing Crash Course with Mike Kim and Robby Fowler (use the code “Fuji” for $60 off) » Descript.com My book, You Are the Brand Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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May 23, 2023 • 14min

379: Mike, Would You Ever Go Back to Getting a Regular J-O-B?

In this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview: What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue. The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected my coaching philosophy and how it has influenced my view on entrepreneurship and traditional employment. There's something about the thrill of being challenged, and recently, I've been asking myself whether I'm still being challenged enough. I'll share more on how this reflection has influenced my outlook on the future. What's the role of impact in decision-making? If a chance to make a significant difference arises, would it be enough to entice me back into the fold of regular employment? Tune in to hear my thoughts. Resources: My YouTube Channel Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com  
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May 9, 2023 • 40min

378: Create a Future You Love Using the Power of 10-Year Goals with Kathy Brown

Kathy Brown joins me on this episode to help you tap into the power of 10-year goals. That’s right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn: Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do Why you must tie your goals to experiences, contribution, and legacy How to strike a balance between contentment and ambition How to deal with disappointment when goals are not achieved Why small is the new big –– how big goals start with small (and seemingly random) steps Resources: The 10-Year Goal Guide: Create a Future You Love Using the Power of 10-Year Goals Kathy's Instagram Kathy's LinkedIn Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com  
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May 2, 2023 • 19min

377: A Fireside Chat with Three Incredible Entrepreneurs

Watch this episode on YouTube » Tune in for an impromptu “fireside” chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice “Flygirl” Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant. I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to find out: What is the importance of focus? How to create a legacy that extends beyond materialistic things How each person practices self-care, and how to create space in life for it What is the "when life works" list, and how does it help you stay on track   Resources: Vernice’s Instagram Tony’s Instagram Nick’s Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

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