
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Oct 31, 2023 • 39min
396: Lessons from 100 Hours of Meditation in 10 Days with Eugene Choi
Watch this episode on YouTube » In this keynote, Dr. Eugene Choi delves deep into the transformative power of meditation... 100+ hours in 10 days! While I've always appreciated the serenity meditation offers, Eugene's approach is on another level. It's not just about finding peace; it's about unraveling the very fabric of one's identity. Tune in to discover the profound depths of meditation and embark on a journey of self-discovery like never before. Connect with Eugene: Eugene's Podcast, The Neurohacking Podcast Eugene on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Oct 24, 2023 • 19min
395: Finding Balance and Saying No - Lessons Learned from a Busy Year
Watch this episode on YouTube » I share insights from a busy year, including the importance of not letting your mouth overload your back by saying yes to everything. Some takeaways: Saying no and managing your time/energy is crucial, even when you see opportunities everywhere. Consistency and setting boundaries is key. Invest time in high-impact activities like building skills, systems, and connections. YouTube has been a fun creative outlet and a way to expand reach and impact. Connect with Me on Social: Instagram LinkedIn YouTube TikTok Facebook Twitter Get helpful templates and resources from my bestselling book, You Are the Brand, totally free: https://youarethebrandbook.com.

Sep 26, 2023 • 28min
394: Recap of My Live Mastermind in Charleston
Watch this episode on YouTube » This past week I had the privilege of hosting ~40 amazing folks at my live mastermind in Charleston, SC. It was a great two days with everyone, and about an hour after the event ended I headed back to my AirBnb with my videographer Jeremy to get a few things done before heading back out to meet folks for dinner. I was super tired but last minute, I decided to record a raw video of my thoughts about the event and hosting masterminds in general... and I was surprised at how emotional I got right around the ~15:00 minute mark. I thought long and hard about whether I wanted to share this video (I had a "vulnerability hangover" the next morning!) but I think there's a lot of stuff here learned from running masterminds and building a business in general that might help you, so here it is. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Sep 19, 2023 • 25min
393: Personal Brand Business Systems Made Simple with Chelsea Brinkley
Chelsea Brinkley helps entrepreneurs build teams and create systems that scale their business. Chelsea will share practical insights about building systems that will give you more freedom, reduce overwhelm and ultimately get more clients. A few key points: Get organized. Make it a priority You need to be able to find what you are looking for in under two minutes Get your docs in the cloud Your team MUST know where everything is Create uniform filing nomenclature Block time to work ON your business, rather than in it. Create SOP’s, including using Loom video or some other screen capture software Automate, delegate, eliminate Connect with Chelsea: chelseabrinkley.com Chelsea on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Sep 12, 2023 • 21min
392: Protecting Your Business with Legal Bubble Wrap with Ashley Fillingim
Business owners often neglect the legal aspects of their business, which can exact a heavy cost. Attorney Ashley Fillingim breaks down some of the legal basics that every expert, influencer, and thought leader should understand and implement in their own business. Some key points: Understanding contract basics: offer, acceptance, consideration Why formality must increase as the stakes increase Why contracts are relationship builders Why collaboration contracts are necessary Why you must protect your intellectual property Connect with Ashley: sandstarlaw.com Ashley on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Sep 5, 2023 • 31min
391: The Intersection of Mindset, Marketing, and Finding Your Ideal Client with Daniela Nica
Daniela Nica is a speaker, coach, and entrepreneur who runs businesses in three different languages: Romanian, Italian, and English. This presentation is a very pragmatic approach to helping you build your business. Some key points: Speakers have power and should use their platform to serve others Practice, practice, practice Focus your content on your ideal client How to touch your ideal client’s heart It’s not the tribe you belong to, but rather, it’s the tribe you build We all have a need to belong Why you should belong to multiple communities Connect with Daniela: danielanica.com Daniela on Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Aug 29, 2023 • 33min
390: Why Slowing Down Could Be the Fastest Way to Grow with Teresa McCloy
Watch this episode on YouTube » Meet Teresa McCloy, the mastermind behind The Real Life Process. We delve into the art of living from a place of rest, not rush. Teresa shares her personal journey and introduces a unique framework that promises to change the way you approach life. Key Takeaways: The importance of living from a place of rest. How to manage your time through the "Four Blocks" method. The role of healthy relationships in personal growth. Full-circle energy: What it is and why it matters. The power of intentional slowing down. How to cope with life's most challenging moments. The concept of "Prep Blocks" and how they can revolutionize your productivity. Step-by-Step Process: Identify Your Present Block: Take time to understand your current state and feelings. People Block: Allocate time to nurture relationships that matter. Project Block: Prioritize your tasks and projects. Prep Block: Prepare for the upcoming tasks or challenges. Quotes: "Living from a place of rest is not a luxury; it's a necessity." "Your relationships are the bedrock of your growth." "Intentional slowing down is not procrastination; it's preparation." Resources Mentioned: The Real Life Process (book) Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Aug 15, 2023 • 28min
389: Each Obstacle is an Opportunity with Vernice "FlyGirl" Armour
Watch this episode on YouTube » Dive into the incredible journey of Vernice "FlyGirl" Armour, who, against all odds, transitioned from flying attack helicopters to becoming a motivational speaker. From personal stories about military life and embracing challenges, to the significance of perseverance and taking risks, this speech is a testament to the power of determination and ambition. Tune in to discover: FlyGirl's journey from wanting to be a police officer riding horses in Chicago to joining the military after an unexpected Mardi Gras twist. Her groundbreaking achievements: becoming the Marine Corps's first black female pilot and America's first black female combat pilot. A serendipitous moment at a conference which became the catalyst for her transition from military life to motivational speaking. Connect with Vernice: vernicearmour.com Instagram LinkedIn Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Aug 1, 2023 • 27min
388: Breaking Through Limiting Beliefs: A NASCAR Champion's Guide To Success with Matt Clark
Watch this episode on YouTube » Matt Clark shares the journey from being a successful NASCAR team builder to uncovering and battling imposter syndrome. He provides insights into how our minds can be the ultimate horsepower driving our success, with our beliefs acting as the transmission that applies speed and power. Tune in for a transformational discussion that challenges common mindsets and encourages the exploration of self-belief. Dive into the intricacies of belief formation, how our brain interprets environmental events and how these interpretations become our beliefs. Learn about the 'manual' and 'automatic' transmissions of our mind: our conscious and subconscious. Understand how our brains, while perceived to be the ultimate horsepower, can also be surprisingly lazy, always searching for meaning and creating patterns. Discover how our beliefs aren't just abstract but have a physiological response that our cells begin to crave. Be inspired by the transformation journey from feeling like an imposter in the NASCAR world to becoming a successful mindset coach. Episode Resources: Matt's guide: The Mindset Toolbox Matt's website Matt's TEDx Talk (YouTube) Matt's LinkedIn Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Jul 25, 2023 • 19min
387: The 3 Levels of Listening (for Coaches and Entrepreneurs) with Jason Frazell
Watch this episode on YouTube » Our guest speaker series continues with coach and entrepreneur Jason Frazell, who shares his deeply personal journey from the heights of corporate sales to the depths of self-doubt, and his subsequent rise through the transformative power of presence, mindful communication, and saying 'no' while opening up to new possibilities. A real-life demonstration of how emotions create habits and the undeniable power of active listening, this episode promises practical takeaways that can revolutionize your personal and professional life: Discover the powerful mantra 'Why am I talking?' and explore its impact on communication in every aspect of life, from business conversations to parenting. Learn the three levels of listening and how advancing from one level to another can make you a better coach, entrepreneur, or simply, a more understanding human being. Gain insight into the 'no, and...' concept that replaces the popular 'yes, and...' improvisation principle, enabling you to explore the power of refusal coupled with potential. Episode Resources: Jason's website Talking to Cool People Podcast with Jason Frazell Jason's Instagram Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube