
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Apr 23, 2024 • 36min
415: How to Prep For and Get the Best Out of Your Next Photo Shoot with Charissa Yong
Unlock the full potential of your personal brand with the insights shared by the incredible Charissa Yong. If you've ever felt camera-shy or uncertain about what to wear, our discussion on using props, colors, and strategic wardrobe choices will transform your approach to photo shoots, ensuring your images leave a lasting impact and authentically represent the professional you are. In this episode, you will hear: Personal branding photography tips to enhance professional image and resonate with audiences. Overcoming confidence issues and using props, colors, and wardrobe choices to convey personality in photos. The significance of photographer-client chemistry. Preparation for a photo shoot, including creating a comprehensive shot list and outfit selection reflecting brand identity. Importance of maintaining a fresh digital persona with updated images on websites and social media. Logistics of photoshoot day, focusing on nutrition, rest, and managing the physical demands of modeling. Connect with Charissa charissahyongphotography.com instagram.com/charissahyongphotography linkedin.com/in/charissahyong Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Apr 16, 2024 • 39min
414: Authenticity Will Always Have an Audience with Ryan Koral
Join us in this conversation with Ryan Koral, a master of genuine narrative and storytelling. In this episode, we peel back the layers of what makes stories stick and explore the journey of a filmmaker who chooses authenticity over the allure of Hollywood. Dive deep into the mind of a creative whose life experiences and passion for real connections have shaped his approach to video production and the evolving landscape of content creation. In this episode, you will hear: The impact of fleeting moments and authentic relationships on our life choices. The evolving nature of personal and business identities and why embracing your current narrative is crucial to authentic living. Ryan's candid take on the challenges marketers face in an age where storytelling sometimes borders on exaggeration. An insider's perspective on the art of modern storytelling. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Apr 9, 2024 • 1h 8min
413: Real Talk: What it Takes to Embrace Self-Discovery and Change with Dr. Eugene Choi
In this episode, Dr. Eugene Choi shares his extraordinary transformation from a pharmacist to a filmmaker, challenging both cultural norms and personal expectations. Listen as he reveals the emotional and financial sacrifices of pursuing a dream that defies societal scripts. His candid story is a raw and inspiring look at what it takes to truly chase happiness against the backdrop of a Korean-American upbringing. This conversation is as much about the pursuit of passion as it is about the universal quest for self-acceptance and authenticity. In this episode, you will hear: How Dr. Choi faced the cultural pressures of a Korean-American background and why he chose to step away from a lucrative pharmacy career. The story of Dr. Choi’s wife's support and their shared leap of faith that led them to a new life in LA. The darker aspects of fame and how Dr. Choi navigates the treacherous waters of social media and public scrutiny. The profound impact of "reparenting" and how overcoming childhood narratives can lead to emotional freedom and success. The role acceptance plays in personal growth, coaching, and fostering more meaningful relationships. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Apr 2, 2024 • 37min
412: Some Things You Don't Overcome, But You Learn to Live With the Pain with Linda Fogg-Phillips
In this episode, we are invited into the life of Linda Fogg-Phillips, a mother of eight whose journey through heartbreak and hardship exemplifies the definition of resilience. Linda shares her experiences with her son's tragic overdose, her own life-threatening horse accident, her daughter's battle with bipolar disorder, and the decline of her family business alongside her husband's early onset Alzheimer's. Through these trials, Linda discovered the power of tiny habits, which she utilized to maintain hope and find strength. Her story serves as an invitation to not only dance with our demons but also to find grace and hope in the face of adversity. In this episode, you will hear: The use of tiny habits for coping with grief and building a positive mindset, such as the "Maui Habit." Strategies for overcoming emotional triggers and replacing negative memories with positive experiences. The importance of acknowledging and processing pain, and using days of remembrance as a way to honor lost loved ones. Sharing personal struggles and resilience tactics to help and inspire others facing similar challenges. The significance of small, intentional actions in crafting strength and maintaining hope through life's difficulties. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Mar 19, 2024 • 40min
411: The 7 Types of Rest and Why You Need to Build Your REST Ethic with Dr. Saundra Dalton-Smith
Dr. Saundra Dalton-Smith is the author of the bestselling book, Sacred Rest. In today's interview she unpacks the 7 types of rest and practical ways your high-achieving self can gain awareness around how you keep your energy, happiness, creativity, and relationships fresh and thriving. This was an incredibly insightful interview and I hope you take what Dr. Saundra shares to heart. Towards the end of the episode, Saundra shares how book opened up speaking engagements and birthed a business that she didn't see coming. Listen to this episode and you'll get more than just great insights into rest, you'll glean takeaways into how she built her thougth leadership business. Connect with Dr. Saundra Dalton-Smith Book: Sacred Rest Quiz: restquiz.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Mar 12, 2024 • 38min
410: How Sean Osborn Grew His Email List to Over 100,000 Subscribers
Sean Osborn shares the strategies behind building his email list. Discover the secrets to expanding your reach, enhancing engagement, and unlocking the true potential of your email list. Connect with Sean: thinkingbigcoaching.com Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Feb 27, 2024 • 37min
409: What I've Learned from Podcasting for 10 Years
Celebrating 10 years of podcasting, emphasizing the power of consistency and endurance in success. Reflecting on personal growth, challenges faced, and gratitude towards the podcasting journey. Exploring the transformative influence of podcasts on personal and professional development, with insights from industry influencers.

Feb 20, 2024 • 38min
408: Build Your Business Around Compassion with James Harrington of Ugandan Water Project
James Harrington crashed a friend's BBQ years ago and it led to meeting some people who would change the course of his life and lead him to bring clean water to hundreds of thousands. Speaking to a room full of entrepreneurs, James share the special power that we can tap into when we reconnect with compassion and how each of us holds the key to making a tangible difference. I am a regular supporter of James' organization, The Ugandan Water Project. Check them out here: http://ugandanwaterproject.org Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Feb 13, 2024 • 40min
407: Your Story is Your Brand's Heartbeat with Ryan Koral
There's a lot of contradictory advice out there on the role "your story" should play in your overall marketing. So what's the right take? In this episode I share some candid thoughts on this issue, and then we dive into a session with my friend Ryan Koral from our in-person mastermind in Charleston, SC. Ryan Koral (http://tellstudios.com) is a leader in video marketing. In this talk, Ryan unveils the power behind blending personal stories with professional ambition, and how understanding the heart of your brand can catapult your business to new heights. Watch Ryan's talk on YouTube » Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Feb 6, 2024 • 33min
406: Your SUBCONSCIOUS Knows the Way - Trust it to Guide You with Michael Sheridan
Michael Sheridan was a highly skilled software engineer who experienced a life-altering spiritual awakening that shifted his path from the coding to dream interpretation. Discover how an unexpected encounter with the spirit world and the profound insights from dreams led him to embrace his true purpose, transforming not only his own life but also those of countless others. This story is a testament to the power of inner reflection, the significance of dreams, and the possibility of finding one's calling in the most unexpected places. Connect with Michael: http://dream-analysis.com Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube