
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Jul 2, 2024 • 43min
425: How Changes in Your Personal Life Can Grow Your Business with Justin Schenk
In this episode, we reconnect with Justin Schenk, the host of the "Growth Now" podcast. He shares personal stories of overcoming fears, embracing love, and finding purpose after loss. Our discussion also highlights the importance of self-love, daily rituals for well-being, and the power of building meaningful connections. This episode is a must-listen for anyone navigating significant life changes and seeking to foster impactful relationships. In this episode, you will hear: How Justin transitioned from singlehood to becoming a step-parent and the surprising insights he gained. About the pivotal role therapy and coaching played in reshaping our approaches to love and family. The emotional and spiritual journey of processing grief and the personal growth that can arise from profound loss. About the "four non-negotiables" that sustain well-being and productivity amidst a busy life. The rewarding experiences of organizing events that focus on building genuine relationships and fostering personal growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Jun 25, 2024 • 32min
424: Why Inefficiency in Building Your Business is a Normal Part of Real Growth
Join us in a deep dive into why inefficiency in building your business is a normal part of real growth. Robby is with us again and this episode will leave you with practical takeaways that will help you to navigate the entrepreneurial landscape with more ease and authenticity. Tune in for a blend of humor, wisdom, and actionable advice that will inspire you to embrace inefficiency as a vital component of your unique path and the diverse experiences life offers. In this episode, you will hear: A discussion on the unpredictable nature of career paths and personal branding. Practical advice for entrepreneurs on reducing burnout and leveraging relationships. Importance of experimenting with new hobbies and interests without full commitment. Embracing diverse experiences and the value of perseverance in entrepreneurship. Insights on creating space for creativity and the significance of partnerships. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Jun 18, 2024 • 30min
423: What Has Changed About the Personal Brand Industry Since COVID
The hosts dive into the transformation of digital marketing and personal branding since the pandemic. They emphasize the crucial balance between a strong website and vibrant social media presence. Insights on leveraging lead magnets and navigating AI-generated content make this discussion particularly relevant. They also highlight the importance of connecting authentically with younger audiences through current technologies. Tune in to discover the evolving strategies that can keep your brand impactful in today's landscape.

Jun 11, 2024 • 22min
422: How to Steal Time for Self-Development (and Get Things Done)
Unlock your potential by mastering innovative time-hacking techniques. Discover how to turn idle moments into opportunities for personal growth. Learn the significance of breaks for boosting creativity and clarity. Dive into the effectiveness of Standard Operating Procedures (SOPs) and AI tools to skyrocket your productivity. Transform your approach to managing time and discover strategies that can help you maximize every moment in your daily life, both personally and professionally.

Jun 4, 2024 • 9min
421: The Unexpected Way to Get Swamped with Opportunities, Promotion, & Ever-Growing Influence
In this episode, I dive deep into the heart of business networking, revealing how the power of generosity can not only transform the lives of others but also pave the way to your own success. Tune in as I share personal stories of kindness that have led to remarkable career milestones and provide actionable insights on building a network with true purpose and impact. In this episode, you will hear: The life-changing magic that unfolds when you selflessly create opportunities for others. Real-life examples of how acts of generosity have led to unexpected and significant professional advancements. The delicate balance between being a door opener and maintaining your own path to success. How aligning your business network with your core values can amplify your influence and legacy. Actionable strategies to nurture genuine relationships that will support both your personal and professional growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

May 28, 2024 • 26min
420: An Inside Look at My Q2 Business and Live Events
In this episode, I am excited to share the journey of my professional and personal life in 2024. We'll explore many aspects, from the challenging world of traffic generation to the lively city of London. I'll share my thoughts on how to maintain a balance between growing a business and retaining personal happiness. This episode offers a blend of practical strategies, personal experiences, and community insights. In this episode, you will hear: About my thriving ghostwriting career and why AI still can't replace the human touch, even with the latest tech advances. How I manage to balance business expansion with personal life events, like a sudden trip to London, using strategic planning and strong systems. The seven key insights that are changing my approach to coaching and leading mastermind groups in this ever-changing world. Why my decision to keep my income private can be a useful lesson in setting and managing expectations in the entrepreneurial community. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

May 21, 2024 • 38min
419: How to Budget for Big Dreams, Business, & Financial Success for Solopreneurs with Deb Meyer
In this episode, we dive deep into the financial challenges and triumphs of being a solopreneur with our guest, Deb Meyer, a seasoned finance expert. We uncover the strategies that will not only help you manage your money effectively but also align your financial goals with your personal aspirations. If you're ready to take control of your financial future while pursuing your passion, this episode is packed with insights you can't afford to miss. In this episode, you will hear: The art of budgeting that turns your entrepreneurial dreams into a sustainable financial plan. The secret to balancing personal branding with your business finances for long-term success. The psychological aspects of money and how to combat a scarcity mindset that may be holding you back. Insights into the real meaning of success and why traditional financial milestones might not be the benchmark you think they are. The importance of generosity and how to extend your impact beyond monetary contributions. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

May 14, 2024 • 31min
418: Solopreneurs Still Need to Lead Teams, Here's How with Jim Salvucci
In this episode, leadership sage Jim Salvucci unpacks the nuances of managing global teams. From solopreneurs to seasoned leaders, discover the strategies that foster growth, empathy, and a culture of collaboration in the remote workspace. Prepare to be inspired and equipped with the tools you need to excel in the world of virtual leadership. Don't miss this conversation that's sure to change the way you lead, no matter where your team logs in from. In this episode, you will hear: Why every leadership challenge is a teaching opportunity and how staying teachable is your secret weapon for growth. How sharing uncertainties can build trust and why it's crucial to balance transparency within your team and in the face of competition. Why fostering a collaborative mindset can lead to greater success than a zero-sum approach in business. Insights into providing feedback that's honest yet caring and how it can strengthen your team dynamics. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

May 7, 2024 • 43min
417: How to Set Higher Fees and Price for Profit with Robert Fukui
Are you ready to break through the barriers that have been capping your earnings and holding back your business growth? In this episode, we sit down with the mastermind consultant Robert Fukui to dissect the financial strategies that will revolutionize the way you think about pricing, productivity, and profitability. Whether you're a solopreneur or a seasoned business owner, this conversation is your golden ticket to scaling your enterprise and commanding the fees you truly deserve. Prepare to dive deep into the insights that could redefine your entrepreneurial journey. Tune in now to ensure your business not only meets customer needs but also fulfills your personal and financial aspirations. In this episode, you will: Discover why doubling your prices might be the smartest move you could make, and how to do it without losing clients. Learn to reframe how you view expenses and maximize every dollar for strategic business growth. Understand the critical difference and why it matters for your business's future. Find out how AI and tech advancements can be opportunities, not threats, for your business. Get the motivation to demand higher fees and insights on avoiding the common pricing pitfalls that are stunting your business's potential. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Apr 30, 2024 • 38min
416: Fractional Consulting Gigs Are All the Rage, Here’s How to Find and Land Them with Jen Ternay
Unlock the secrets to thriving in the dynamic world of fractional consulting with Jennifer Ternay. This episode is a treasure trove of insights into the art of leadership in temporary roles. In this episode, you will hear: The concept and nuances of fractional consulting, including the differences between interim and ongoing roles. Strategies for handling team dynamics and skepticism as a temporary leader, and the significance of discretion when leveraging past experiences. Pricing and packaging services for client engagements, maintaining confidentiality, and integrating personal lifestyle into work. Tips for building a successful lifestyle business in fractional consulting and securing diverse income streams. Connect with Jennifer: jenniferternay.com Jennifer on LinkedIn Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.