
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Sep 10, 2024 • 36min
435: Building Better Brain Health for Business Owners with Dr. Shabnam del Kar
Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits and actionable tips to ensure your brain is primed for success in a tech-driven world. Tune in for beneficial information that will help you maintain peak brain performance and thrive as a solopreneur. In this episode, you will: Learn to recognize the symptoms and understand how factors like blood pressure and prolonged sitting affect cognitive vitality. Gain practical solutions to manage phone addiction, including the benefits of using a separate alarm clock and limiting screen time. Learn simple yet effective habits such as looking at distant horizons and incorporating light movement after meals to boost brain health. Discover how AI can alleviate cognitive burdens and enhance efficiency, especially in demanding fields like healthcare. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Sep 3, 2024 • 36min
434: The Practice and Skill of Self-Awareness for Coaches, Facilitators, & Consultants with Jane Singleton
Jane Singleton, an expert in cognitive profiles and educational leadership, dives deep into the transformative power of self-awareness in coaching and leadership. She shares innovative tools like the 'identity dashboard' to help prioritize values and make informed decisions. The conversation touches on the art of giving and receiving constructive feedback, emphasizing the importance of personal validation. Additionally, Jane discusses the benefits of combining qualitative and quantitative data for a well-rounded self-assessment, providing actionable insights for continuous growth.

Aug 27, 2024 • 47min
433: The Importance of Emotional Intelligence for Professional and Personal Relationships with John Manzano and Josh Finley
In this episode, we discuss relationships and emotional intelligence with guests Josh Finley and John Manzano. Discover how the right connections can act as "rocket ships" that propel you forward while the wrong ones can hold you back. Through candid conversation, learn about the pivotal roles of self-awareness, emotional intelligence, and humility in fostering meaningful relationships. Gain insights into handling conflict, overcoming toxic dynamics, and the continuous journey of personal growth. Tune in to strengthen your relationships and elevate both your personal and professional life. In this episode, you will hear: Why the right relationships propel you forward while the wrong ones can drag you down. The impact of self-awareness and emotional intelligence on personal and professional relationships. How to discern which relationships to invest in and which to let go, especially in transient times. Practical advice on handling constructive criticism, owning mistakes, and fostering humility in close relationships. Strategies for recognizing and navigating toxic relationships, and when it's time for necessary endings. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Aug 20, 2024 • 42min
432: Your Relationship with Money - Impulse, Optics, or Wealth with Neal Phalora
In this episode, we have a conversation with Neal Phalora to explore the connection between money and spirituality. Neal is a seasoned coach who blends business acumen with spirituality. In this discussion, he shares strategies for understanding the emotional energies tied to wealth. From addressing past wounds to mastering emotional reframing, Neal offers a roadmap for achieving genuine fulfillment and entrepreneurial success that transcends mere tactics. Don't miss this episode if you're eager to unlock deeper emotional connections with money and move beyond societal pressures toward authentic self-awareness and lasting contentment. In this episode, you will hear: How vulnerability and intuition create meaningful client relationships. Personal transformations from 40 to 44 and their impact on entrepreneurial success. Practical strategies for managing anger and frustration in high-stress environments. The journey from impulsive spending to achieving true fulfillment. How to interpret and handle emotional triggers for personal and professional growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Aug 13, 2024 • 45min
431: How to Step into Your Voice and Own Your Opinions with Dr. Meghan Walker
Listen in as we sit down with Dr. Meghan Walker, a former naturopathic doctor and health systems innovator, to explore her inspiring journey of finding and owning her voice in the business world. Dr. Walker shares valuable strategies for balancing professional success with personal growth and well-being, navigating regulatory hurdles, and transitioning from ego-driven to soul-driven business practices. Join us as we dig into the emotional intricacies of entrepreneurship and the strong connection between self-worth and financial success. In this episode, you will: Discover how Dr. Walker voiced her opinions in a highly regulated industry and the strategies she used to be heard. Learn about the pivotal shifts Dr. Walker made to protect her energy and well-being while managing a thriving business. Explore the concept of midlife evolution and how energy preservation can lead to increased courage and decisiveness. Understand the profound connection between emotions and financial outcomes in a service-based business. Gain insights into balancing professional success with family life and the essential role of support systems. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Aug 6, 2024 • 34min
430: You Are the Brand LIVE - The Messenger is Just as Important as the Message
Dive into the disconnect between the glamorous portrayals on social media and the real insecurities behind them. Discover why authenticity is crucial in personal branding and how it fosters trust. Explore the powerful role of generosity in building meaningful connections and how kindness can impact business success. Personal anecdotes highlight the importance of nurturing relationships over mere profits, while the discussion encourages embracing your unique journey and amplifying your voice in the business world.

Jul 30, 2024 • 33min
429: The Most Important Question I Ask on My Coaching or Mastermind Intake Form
Robby Fowler, a coach specializing in personal development, sheds light on the critical role of support systems in growth. He discusses how a simple question about sources of encouragement can transform coaching approaches. The conversation dives into the 'burning ears hot seat' exercise, offering unfiltered support within mastermind groups. Robby emphasizes the emotional weight of genuine feedback and lasting connections, while also exploring how AI can enhance encouragement through curated messages. Authenticity and empathy emerge as key traits for success in marketing and personal evolution.

Jul 23, 2024 • 37min
428: How to Handle Disappointments, Setbacks, and Heartache in Business
In this episode, Robby and I delve into the often-overlooked emotional aspects of dealing with business setbacks. From clients backing out to payment delays, we share personal stories and actionable advice on handling these challenges with empathy, effective communication, and trust in your gut instincts. We explore the significance of validating emotions, maintaining professional boundaries, and building resilient business relationships. Packed with practical wisdom and humor, this episode is a must-listen for entrepreneurs seeking to navigate the ups and downs of business life. In this episode, you will hear: Why acknowledging your feelings before problem-solving can make all the difference. Robby’s story on validating a client’s emotions instead of rushing to fix their problems. The art of offering advice versus knowing when to step back through a humorous skit. Personal stories on the importance of gut feelings in making business decisions. The critical balance of trust and boundaries in business, and how to protect relationships with strong contracts. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

11 snips
Jul 16, 2024 • 32min
427: What I've Learned From Running My Membership Site - The Good, Bad, and Ugly
Explore the journey of building a membership community, highlighting how member feedback inspired transformative changes. Discover the power of personal connections and live interactions that enhance member engagement. Learn leadership tactics drawn from sports coaching to adapt strategies for success. Delve into the significance of structured systems for effective launches, ensuring consistent evolution and growth. Get insights into marketing techniques that keep excitement alive among active participants.

Jul 9, 2024 • 44min
426: How a Corporate Chief Growth Officer Would Grow a Solopreneur Business with Sean Phalon
Dive into the dynamic life of Sean Phalon, a seasoned growth leader who masterfully balances his high-powered career with a fulfilling personal life. We discuss Sean's meticulously structured routines and solo trips that fuel his success both at work and home. Listen in for insights into his evolution from sales to leadership, and learn the strategic approaches he employs to lead a large, remote team effectively. In this episode, you will hear: Sean’s morning routines that set the tone for a productive day, both for him and his family. Learn how quarterly solo trips become strategic recalibrations for Sean, providing clarity and fresh perspectives. Explore Sean's transition from a front-facing sales role to a strategic leadership position. Sean's strategies for managing a large, remote team and the importance of feedback and strong relationships. How Sean simplifies complex business structures to drive growth and efficiency in his role as an executive growth officer. Connect with Sean Sean's LinkedIn Sean's Instagram Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.