

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books

Oct 15, 2024 • 25min
440: Post-Mastermind Live Reflection from Effingham - Lessons Earned and Learned
In this episode, I share how our mastermind gatherings have evolved from focusing on content to fostering genuine connections and community. Join Lauren Davis, Jeremy Bielawski, and me as we explore the magic of intimate settings and unique activities that create meaningful experiences. We discuss self-reflection, acceptance, and the pursuit of joy beyond traditional business norms. This episode provides information on building authentic relationships, embracing personal growth, and celebrating our communal expansion. In this episode, you will hear: The pivotal moment when we shifted our focus from content to connection at mastermind events. How hosting gatherings in lesser-known locales like Effingham, IL, has enriched our experiences and supported local communities. The unexpected lessons I learned from self-reflection. The role of unique activities in cultivating deep interpersonal bonds among us. How I navigated challenges and embraced mixed emotions to find joy and purpose in building our supportive community. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Oct 8, 2024 • 12min
439: My Simple Hack for Booking More High-Quality Leads at My Conference Booth
Discover how to transform your convention booth into a lead-generating powerhouse with innovative strategies. Learn about the power of text-to-opt-in features and Calendly links to foster real connections at events. Explore essential travel hacks to stay energized and well-rested, including the benefits of magnesium gummies and Sleep Candy. Maximize your conference experience with practical tips on effective event management and maintaining health on the go!

Oct 1, 2024 • 31min
438: From Random Emails to Newsletters - Why It Might Be Time to Shift Your Email Marketing
In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process. We also discuss the importance of embracing personal and current content, even when it feels uncomfortable, and how to repurpose your newsletters to maximize reach on platforms like LinkedIn. This episode is packed with actionable strategies and personal reflections that will help you connect authentically with your audience. In this episode, you will hear: Strategies for maintaining a consistent newsletter schedule with the "Four Wins" model. Benefits of a structured format in enhancing creativity and regular content delivery. Importance of sharing personal and current content for audience engagement. Tips for repurposing newsletter content on LinkedIn to expand reach. Utilizing the 'Five Cs' framework for effortless content creation. Leveraging everyday interactions and activities for generating newsletter ideas. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Sep 24, 2024 • 35min
437: My Strategy for Building a Thought Leadership Brand From Scratch
Explore the art of building a thought leadership brand from the ground up. Discover how personal branding can elevate professionals in the corporate world, with real-world examples from figures like Jeff Bezos and Elon Musk. Learn the power of TikTok in enhancing career influence and the strategic use of webinars for audience engagement. Delve into collaborative book strategies focused on content creation and effective marketing. Uncover insights on expected revenue streams and the importance of structured planning in successful partnerships.

Sep 17, 2024 • 29min
436: Everything I'm Shedding in My Business and Life
Listen in to this episode as Robby and I have a conversation about embracing life's transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife's new work-from-home routine. Together, we explore the importance of unplugging, the emotional depth of letting go, and the beauty of reconnecting with what truly matters. Tune in to explore the emotional landscape of change and the practical steps to navigate life's transitions with grace and courage. In this episode, you will hear: Reconnecting after a summer hiatus: importance of breaks and renewed perspectives. Serendipitous encounters and reunions in Honolulu. Insights from Henry Cloud's "Necessary Endings" and the courage to embrace new beginnings. The emotional and physical aspects of letting go. Maintaining connections and balance through daily practices. Shedding unnecessary tasks and relationships to create space for growth and new opportunities. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Sep 10, 2024 • 36min
435: Building Better Brain Health for Business Owners with Dr. Shabnam del Kar
Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits and actionable tips to ensure your brain is primed for success in a tech-driven world. Tune in for beneficial information that will help you maintain peak brain performance and thrive as a solopreneur. In this episode, you will: Learn to recognize the symptoms and understand how factors like blood pressure and prolonged sitting affect cognitive vitality. Gain practical solutions to manage phone addiction, including the benefits of using a separate alarm clock and limiting screen time. Learn simple yet effective habits such as looking at distant horizons and incorporating light movement after meals to boost brain health. Discover how AI can alleviate cognitive burdens and enhance efficiency, especially in demanding fields like healthcare. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Sep 3, 2024 • 36min
434: The Practice and Skill of Self-Awareness for Coaches, Facilitators, & Consultants with Jane Singleton
Jane Singleton, an expert in cognitive profiles and educational leadership, dives deep into the transformative power of self-awareness in coaching and leadership. She shares innovative tools like the 'identity dashboard' to help prioritize values and make informed decisions. The conversation touches on the art of giving and receiving constructive feedback, emphasizing the importance of personal validation. Additionally, Jane discusses the benefits of combining qualitative and quantitative data for a well-rounded self-assessment, providing actionable insights for continuous growth.

Aug 27, 2024 • 47min
433: The Importance of Emotional Intelligence for Professional and Personal Relationships with John Manzano and Josh Finley
In this episode, we discuss relationships and emotional intelligence with guests Josh Finley and John Manzano. Discover how the right connections can act as "rocket ships" that propel you forward while the wrong ones can hold you back. Through candid conversation, learn about the pivotal roles of self-awareness, emotional intelligence, and humility in fostering meaningful relationships. Gain insights into handling conflict, overcoming toxic dynamics, and the continuous journey of personal growth. Tune in to strengthen your relationships and elevate both your personal and professional life. In this episode, you will hear: Why the right relationships propel you forward while the wrong ones can drag you down. The impact of self-awareness and emotional intelligence on personal and professional relationships. How to discern which relationships to invest in and which to let go, especially in transient times. Practical advice on handling constructive criticism, owning mistakes, and fostering humility in close relationships. Strategies for recognizing and navigating toxic relationships, and when it's time for necessary endings. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Aug 20, 2024 • 42min
432: Your Relationship with Money - Impulse, Optics, or Wealth with Neal Phalora
In this episode, we have a conversation with Neal Phalora to explore the connection between money and spirituality. Neal is a seasoned coach who blends business acumen with spirituality. In this discussion, he shares strategies for understanding the emotional energies tied to wealth. From addressing past wounds to mastering emotional reframing, Neal offers a roadmap for achieving genuine fulfillment and entrepreneurial success that transcends mere tactics. Don't miss this episode if you're eager to unlock deeper emotional connections with money and move beyond societal pressures toward authentic self-awareness and lasting contentment. In this episode, you will hear: How vulnerability and intuition create meaningful client relationships. Personal transformations from 40 to 44 and their impact on entrepreneurial success. Practical strategies for managing anger and frustration in high-stress environments. The journey from impulsive spending to achieving true fulfillment. How to interpret and handle emotional triggers for personal and professional growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Aug 13, 2024 • 45min
431: How to Step into Your Voice and Own Your Opinions with Dr. Meghan Walker
Listen in as we sit down with Dr. Meghan Walker, a former naturopathic doctor and health systems innovator, to explore her inspiring journey of finding and owning her voice in the business world. Dr. Walker shares valuable strategies for balancing professional success with personal growth and well-being, navigating regulatory hurdles, and transitioning from ego-driven to soul-driven business practices. Join us as we dig into the emotional intricacies of entrepreneurship and the strong connection between self-worth and financial success. In this episode, you will: Discover how Dr. Walker voiced her opinions in a highly regulated industry and the strategies she used to be heard. Learn about the pivotal shifts Dr. Walker made to protect her energy and well-being while managing a thriving business. Explore the concept of midlife evolution and how energy preservation can lead to increased courage and decisiveness. Understand the profound connection between emotions and financial outcomes in a service-based business. Gain insights into balancing professional success with family life and the essential role of support systems. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.