Brand You Personal Branding 437: My Strategy for Building a Thought Leadership Brand From Scratch
Sep 24, 2024
Explore the art of building a thought leadership brand from the ground up. Discover how personal branding can elevate professionals in the corporate world, with real-world examples from figures like Jeff Bezos and Elon Musk. Learn the power of TikTok in enhancing career influence and the strategic use of webinars for audience engagement. Delve into collaborative book strategies focused on content creation and effective marketing. Uncover insights on expected revenue streams and the importance of structured planning in successful partnerships.
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Personal Branding Enters The Corporate Mainstream
- Personal branding has migrated from rogue internet creators into corporate life and matters for employees and CEOs alike.
- A visible, positive employee presence signals a referable company and helps recruiting and reputation.
TikTok Office Clips Turn Into Employer Branding
- Mike describes Ashley from VaynerMedia who grew TikTok views from hundreds to tens of thousands by filming simple office content.
- Her videos made the workplace look fun and raised the company's desirability as an employer.
Work Backwards From The Book Release
- Work backward from your desired outcome (the book) and create upstream events like webinars to build audience and test content.
- Use webinars to distill manuscript ideas, gather feedback, and grow your email list before launch.