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437: My Strategy for Building a Thought Leadership Brand From Scratch

You Are The Brand

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Collaborative Book Strategy

This chapter explores the strategic partnership between two business owners as they co-author a book, emphasizing the value of their existing credentials and networks. They discuss a proactive approach to audience engagement through webinars and planning for a virtual summit, aiming to build an email list for their book launch in 2025. The speakers highlight the significance of collaboration, quality content creation, and aligning their marketing efforts to enhance their brand's thought leadership.

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