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437: My Strategy for Building a Thought Leadership Brand From Scratch

You Are The Brand

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The Rise of Personal Branding in the Corporate World

This chapter explores how individuals in the corporate world are using personal branding to boost their professional reputations, citing examples of well-known figures and a young TikTok user. It also examines the impact of this trend on corporate image and the essential role of positive branding in the digital age.

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