

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Apr 14, 2021 • 30min
BYP 281: How to Put Yourself First and Take Control of Your Career with Laurie Ruettimann
Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn't sleeping, moving her body, or respecting who she was as a person. When she committed to putting herself and her wellbeing first, a snowball effect was put into play. Laurie is a powerhouse, so you won't want to miss our conversation today. Tune in to hear: How Laurie made the pivot from being an HR leader to speaking and sharing her ideas Why we have to become the brand we want to sell The benefits of starting small How to begin taking business baby steps while still getting a paycheck How to set boundaries today Why healthy boundaries require you to put your personal life before your professional one The impact and future of virtual communication How to bet on yourself Resources: Laurie's website Get Laurie's book, Betting On You Laurie on Twitter Laurie on Instagram Laurie on LinkedIn Laurie on YouTube Laurie's LinkedIn courses Connect with Mike: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Apr 7, 2021 • 29min
BYP 280: How To Take Charge Of Your Creative Battles with Mike Brennan
Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn't work out, he became the next best thing: an artist. Mike's specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation. Creative battles are a real thing and I'm sure you've been through them, too. Listen in and learn: How to become a creative Mike's best strategies for creativity The two parts of motivation Why you should start small What to do when you lack inspiration How to prioritize your time for creativity The process for finding your artistic voice and style Resources: Mike's website 3 Roadblocks Keeping Your Creativity In Park (and How To Shift Your Art Into High Gear To Create Your Best Work Yet!) Mike on Facebook Mike on Instagram Mike on Twitter Mike on LinkedIn Creative Chats Podcast Get Mike's Canva templates Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mar 31, 2021 • 37min
BYP 279: How To Care For Your Soul with Josh Finley
Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we've been having and just have a conversation with this great friend. Josh is one of the best communicators and leaders there are, so you'll love our discussion. In it, we talk about: Relationships that survive the test of time Reflecting back on life Feeling like you're falling behind in life How Josh has redefined some terms and gotten more comfortable with tension Identifying and unpacking our brokenness What real authenticity looks like Resources: Overcome: Say Goodbye to Shame, Get Past Your Past & Win Out Over Temptation by Josh Finley Josh's website Josh on Instagram Josh on Facebook Josh on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mar 24, 2021 • 26min
BYP 278: The Common Path to Uncommon Success with John Lee Dumas
John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to Uncommon Success. With 7 figures of annual revenue, he is spreading entrepreneurial fire all over the world. However, even though he is now one of the top business podcasters on the Internet, he still does the little things that grow his business. John once said, "Do the things that don't scale" and he lives that out. This is a value we should all take to heart in building our own businesses. Tune in to hear more about it and the rest of our conversation. We discuss: How the book-writing process was for him What surprised him as he wrote his book How most people will die without identifying their big idea His path to discovering his own big idea Balancing passion and expertise Why he decided to start a daily podcast interviewing entrepreneurs Why he's on 20 podcasts of all sizes every month What productivity really means Resources: Pre-order The Common Path to Uncommon Success Entrepreneurs on Fire podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mar 17, 2021 • 34min
BYP 277: How To Go From Hidden Gem To Household Name with Selena Soo
Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. Selena teaches how to get publicity the right way: by building authentic relationships with influencers and the media. I met Selena in Puerto Rico and have used her resources in my own business. They helped me take things to the next level and they will do the same for you. Selena is truly one of the best in the publicity industry, so tune in to hear our conversation on: How she got into the industry The steps she took to overcome her fear of public speaking Where to start with publicity How to establish credibility The biggest publicity mistakes people make Her article in which she shared her emotional abuse story How to make it easy for people to share your message What her program, Impacting Millions, is all about Resources: com/selena Selena's website Selena on Instagram Selena on Facebook Selena's article on her experience with emotional abuse Email Selena: soo@gmail.com Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mar 10, 2021 • 39min
BYP 276: How To Monetize Your Brand Using High Ticket Offers with Steve Werner
Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he got into the live events space. He is now the live and virtual event king. Steve is chock-full of wisdom when it comes to making more money with high-ticket offers and other digital marketing tactics. Today we're having a conversation on how to apply those strategies—specifically when running webinars. Some of the things Steve teaches us are: How he helps his clients sell their high-ticket offers How to organize a high-converting live event The best process for stage closing The minimum requirements for a high-ticket event How to transition from a live stage to a webinar (or vise-versa) Why pre-framing is the key to getting people to show up to your webinar A good webinar should have about 50 stories When to get to your pitch in a webinar Resources: Get your FREE Prosperity Workbook Steve's website Steve on Facebook Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mar 3, 2021 • 34min
BYP 275: The Key To Making A Quantum Leap In Your Money, Mindset, and Business with Amira Alvarez
Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it wasn't always that way. For a time, she was making incremental progress but ultimately getting the same results. It wasn't until she learned what caused her to stop when faced with resistance and overcame that mindset that she grew. I teach a lot of heady concepts on the podcast, but it's also important to listen to your gut. Amira coaches business owners to do just that by challenging themselves and their mindsets. Tune in to hear: Where the idea for The Unstoppable Woman came from How to discover what's stopping you from growing What to focus on when you're starting your personal brand How to put yourself in a place that gives you leverage The quantum investments that might get you in trouble but also might launch you into a quantum leap How to make gut decisions How to close the gap between who you know you are and what your business is telling you that you have Resources: The Unstoppable Woman Podcast The Unstoppable Woman Summit Amira's free resources Submit a question Amira on Instagram Amira on Facebook Amira on LinkedIn Amira on Twitter Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Feb 24, 2021 • 32min
BYP 274: How to Use Visual Style To Sell Onstage or Onscreen with Tamara Glick
Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients' energies, essences, and end goals and helps them articulate them in the way that they present themselves onstage and onscreen. This image side of personal branding is not my expertise, but I know how important it is. That's why I brought Tamara onto the show today. In this episode, she helps us understand why it is so important to represent ourselves well. She teaches us how to carry ourselves professionally both in everyday life and at work. Whether you're an entrepreneur needing more polish and practice or a corporate employee learning how to leverage today's technology, you'll love the practical tips and inspiration from Tamara. Tune in to hear us discuss: Why everyone is struggling with Zoom right now What goes unsaid by the way we carry ourselves How the everyday person can start communicating better on video Why a stylist is like the graphic designer for your brand The importance of articulating our entire persona visually The transformation she's seen in her clients Resources: Tamara on LinkedIn Tamara on Instagram Tamara's website 15 Video Call Spoilers Freebie Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Feb 17, 2021 • 31min
BYP 273: Wealth, Worth, and the Permission to Prosper With Ray Edwards
Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it's okay to do well. It's about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply. Ray also taught me that an abundance of money won't fix a poverty of spirit. If you think you live with a poverty mindset, tune in to our amazing conversation where talk about: How he went about writing Permission to Prosper The mindset shifts he had to make when money started coming in Changing our understanding of wealth at an atomic level Wealth and self-worth What Ray's book is all about Accepting generosity from others Why equal distribution of wealth helps no one Making our lives more valuable in the automation age Resources: Permission to Prosper: How to be Rich Beyond Your Wildest Dreams by Ray Edwards Ray's website The Ray Edwards Show Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Feb 10, 2021 • 32min
BYP 272: How Your Business Can Prosper With Part-Time Employees
Today's guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God Associates is now bringing her knowledge of associations to the Talent Alliance of Part-Time Professionals. In this episode, Linda is sharing amazing insights and tips when it comes to hiring part-time help. I've always only had part-time people work for me, so I know firsthand how they can make your business prosper. Whether you're a part-time worker wanting to feel valued or a business owner looking to hire part-time help, Linda's knowledge will provide incredible value for you. Tune in to hear us discuss: How she first identified the gap in the part-time work marketplace Whether companies and part-time workers want stability or variety What associations part-time remote workers should join How to see your team members as part-time employees rather than just hours on a time sheet How to boost morale with your part-time workers Why part-time workers can benefit your business more than full-time workers Things to think about when hiring part-time workers The importance of good communication with your team members New developments in this marketplace Resources: Linda on Facebook Linda on Instagram Linda on Twitter Linda on LinkedIn TappOnline on LinkedIn Linda's free minicourse TappOnline Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com


