Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:

What building her brand has been like for her
What she’s done with her brick and mortar practice
Everything she does in her personal brand now
Her interview for A Better Way: Discover What’s Keeping America Sick
What’s working and what’s not working in her marketing
How she navigates requests for guidance in areas where she has no experience
The law of attraction vs. marketing through content

If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa.

Resources:

Connect with Mike:

https://mikekim.com/

Instagram - https://www.instagram.com/mikekimtv/

LinkedIn - https://www.linkedin.com/in/mikekimtv

Facebook - https://www.facebook.com/mikekimtv/

Twitter - https://twitter.com/mikekimtv

YouTube: https://www.youtube.com/c/MikeKim

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski