You Are The Brand

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about: How he went from being homeless to making something of himself What he did when the catalyst for change came in his life Doing things before we’re ready and learning as we go Why technology is going to change everything in our world What human interaction will look like going into the future How to get in a healthy frame of reference for change Reprogramming our mindset   Resources: Thinking Big podcast Sean on Facebook Sean on Twitter Sean on Instagram Sean’s website Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.   In the episode, we talk about: The difference between liking and loving someone Why entrepreneurs struggle so much in relationships How to determine whether or not to work with your partner Why it all starts with our relationship with ourselves and having self-awareness How to bridge the gap between success at work and home When it’s time to terminate a relationship   Tune in for an insightful conversation and a good reminder that we are more than our businesses.   Resources: Susie’s website Listen Learn Love Thrive in Relationships podcast Free 10 Day Communication Challenge   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/c/MikeKim   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it. I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.   In the episode, we discuss: 1. How she got into content marketing 2. The process she goes through to help her clients 3. Repurposing steps to take after producing a podcast episode 4. What to do when we want to pull quotes from our content 5. The next frontier of content marketing 6. What content marketing does for our monetization   Resources: The Gayla Scrivener Show podcast Scrivener Solutions Scrivener Solutions on Facebook Scrivener Solutions on LinkedIn Scrivener Solutions on Instagram Scrivener Solutions on YouTube Gayla on Facebook Gayla on LinkedIn Gayla on Instagram Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.   In the episode, we talk about: 1. Where PJ sees video going in the years to come 2. How entrepreneurs can gain confidence in video marketing 3. How to connect with your audience through video 4. What success in a video marketing campaign looks like 5. How to generate leads through video and use the funnel from there 6. Best practice regarding the frequency of content creation 7. The value (or lack of value) in putting podcasts on YouTube 8. How to humanize your brand and build trust using video   Resources: Uscreen Uscreen on LinkedIn Uscreen on Facebook PJ on Twitter PJ on LinkedIn PJ on Facebook Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.   In this episode, you’ll hear: 1. The backstory of how Jenny built her brand 2. What it’s like being a blogger today 3. How to grow a tribe through organic traffic 4. What content creators can do to optimize their content 5. Why you should see other bloggers not as competition but as collaborators 6. How to use Instagram to grow your brand   Resources: Good For You Gluten-Free Denver Bloggers Club Jenny on Instagram Jenny on Facebook Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.   In the episode, we talk about: 1. How he got into the copywriting space 2. How he grew his email list without using social media 3. Why mockery is more persuasive than appealing to the mob 4. Politics as the purest form of branding 5. Rhetoric vs. dialectic 6. Why he doesn’t ask people to buy 7. The importance of honesty in copywriting   Resources: Ben’s website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career. I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.   In this episode, we talk about: 1. Her predictions for the next few years in the workplace 2. Her journey towards entrepreneurship 3. The mindset shift that made her realize she could start a business 4. What makes an interesting story 5. Her newest book, Entrepreneurial You 6. How to stay ahead of the curve in the personal brand world 7. What it takes to write a book   Resources: Dorie on Twitter Dorie on LinkedIn Dorie on Facebook Dorie on Instagram Reinventing You Entrepreneurial You Rapid Content Creation Masterclass Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they’ve done well in that, so I knew they would have a lot of great stuff to share with us.   In the episode, we talk about: 1. Having a “real” business and how they built theirs around a personal brand 2. The process of “niching down” 3. The art of working together as a couple 4. How high-end companies are transitioning to the personal brand world 5. Post-COVID predictions for dentistry 6. Their prep process for working with clients   I hope that Joshua and Joanna’s real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand.   Resources: Joshua’s Instagram Joanna’s Instagram Studio 88’s Website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He’s built a career in the corporate world by using a personal brand, proving it’s very possible to succeed in a niche outside of the norm. If you don’t want to work with other entrepreneurs and want to go into the corporate space, you’ll want to listen to Andy share what he’s done and how he’s done it.   Specifically, he talks about: 1. How he got into the talent development space 2. What first step he took to land clients in his niche 3. How podcasting boosted his success 4. Experiential learning 5. What he thinks about the future of corporate consulting in our changing world   This is a topic we don’t talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same.    Resources: Andy’s LinkedIn Talent Development Hot Seat podcast Starve Your Fears: The Andy Storch Show   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Dana Malstaff is an author and the founder of Boss-Mom.com. She’s built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn’t doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly.   In the episode, we talk about: 1. How Dana built her business 2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point 3. The importance of going from teacher mode to facilitator mode 4. Setting boundaries for your Facebook group 5. Establishing brand congruency in your posts 6. Visualizing your group as a city 7. What kinds of questions to ask in the group 8. How to use prompts 9. Facebook groups for paid programs 10. How and when to promote your products in your group 11. The Pie of Engagement   There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today’s episode.   Resources: Get all of Dana’s content Boss-Mom.com Boss Mom Facebook group   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com