Brand You Personal Branding

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business. One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin. In this episode you'll hear some terrific insights from several of my friends as they've helped me navigate this new season. I want to give a particular shoutout to Loren Trlin, Kristina Hoyer, and Lauren Davis for their contributions. You'll also hear a bit about my morning routine, and you can watch a short Instagram video of it here. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me. Tune in and you'll learn: Why you must think of yourself as an "entity" rather than just one site or person on the internet The surprising reason why I need to delete old blog posts from my site (even top-performing ones) Why I setup a "Google My Business" location-based account even though I am a digital nomad How I screwed up my blog categories on my site all these years (and what I'm doing to fix it) Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around Connect with Robby: Robby's Brand ED Podcast Robby's Website Robby's Facebook Robby's Instagram Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Shownotes: mikekim.com/byp289 Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews. If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing. Tune in and you'll also get the inside scoop on the process I used to get people on the team, why social media didn't work as well to recruit launch team members, and what I plan to do to maintain "energy" among members in the book launch team between now and the launch date. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons: Lazy re-purposing of content does not work in today's world I want to be "searchable" and YouTube is the best way to make that happen. I want to be THE Mike Kim online, but I'm not the only one. I want to express myself in new ways and create a new channel. Seeing myself on YouTube elevates how I see myself. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials. Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard. His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

For the next ten episodes, I'm going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021). In this episode you'll get insights into: What the process for recording my audiobook has been like Why this project has been a struggle A checklist of things I need to get done before next week If you'd like to see video of me recording my audiobook, go to the IGTV section on my Instagram: instagram.com/mikekimtv I also answer several listener questions: Lisa Mariette from lisamariette.com asks, "What is the best way for me as an entrepreneur create good PR opportunities?" Tom Clairmont from tomclairmont.com/podcast asks, "I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?" If you'd like to ask a question for the podcast, go to: mikekim.com/question The links for this episode can be found at mikekim.com/byp284

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug's conference and I've followed her work ever since. Mai-kee is doing amazing things in and for the podcasting niche. Tune in to learn how to reach out to podcasters the right way to get more yeses and to hear us discuss: How Mai-kee got into this industry What makes for a bad cold pitch What makes for a yes-worthy pitch The PR method for podcast pitching How many topics to pitch Reframing a pitch as an invitation to connect How to leave a lasting impression after guesting on a podcast Resources: The Quiet Rebels Podcast Download The Be Our {Podcast} Guest Guide Mai-kee on Instagram Mai-kee on Facebook Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book. Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books. In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space. Connect with Me: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com