GTM Live

On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A.    We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue goal, dealing with a CEO who doesn't understand marketing, and what the best answer is to: "if your marketing budget was reduced by 50%, what marketing channels would you execute on and why?" For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does at Refine Labs. They went into depth about: Whether marketing is getting better at selling or sales is getting better at marketing; Why you can't have a short-term mindset with content marketing and thought leadership; and How attribution causes marketers to forget common sense. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They focused on pre-submitted questions as they related to sales forecasting, LinkedIn video ads, growth hacks, and whether webinars are brand or performance. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product management can teach you about marketing, how to attract and educate your buyers instead of convincing them, and the benefits of pivoting to revenue marketing.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

This week on Demand Gen Live we talked about the importance of qualitative metrics, why not to use LinkedIn Engagement Pods, gating content, and outsourced content production. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

On this week's Demand Gen Live, Chris Walker and Gaetano DiNardi jammed on...how to know if it is your campaign that is failing or your messaging, when attribution can't connect the dots, company profiles on LinkedIn, and key metrics to include in your reports to the board. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Amy Volas (Founder & CEO, Avenue Talent Partners) joined us on State of Demand Gen to talk about running a successful business during a pandemic, hiring misconceptions, and how to interpret blanket advice on LinkedIn. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

We're super excited to have Josh Wagner on the State of Demand Gen podcast. The high level topic of our conversation today is how a CMO can best translate marketing to the rest of the C-suites and implement changes in regards to metrics that matter, sales and marketing alignment, attribution, and so on.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

In this episode of Demand Gen Live we covered the following: warning signs of inbound demand plateau, the death of the gated webinar as a means of lead gen, why "integrated campaigns" just means campaigns, and what a day in the life of a Director of Demand Generation entails. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.