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Idea to Startup

Latest episodes

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Sep 20, 2023 • 22min

A System to Relish the Uncomfortable Stuff

Learn about the importance of embracing discomfort and prioritizing tasks in entrepreneurship, focusing on important but non-urgent tasks, creating content for long-term success, leveraging resilience, and building systems for success.
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Sep 13, 2023 • 23min

How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones

Identifying and eliminating bad startup ideas is crucial. A framework with three pillars is presented: evaluating real risks, predicting organic growth potential, and converting early customers. An AI solution for improving communication and customer interactions in the service industry is proposed. Understanding and addressing risks is important, as well as starting with a specific problem to propel your business. Ethnographic research helps in understanding the customer experience and identifying problems.
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Sep 6, 2023 • 30min

A System to Test and Build Your Startup (Part III - Implementing Your System This Weekend)

Learn how to establish a structured system for your startup, connect desires with actions, and prioritize using keystone species. Keystone actions and eliminating clutter are crucial for productivity and happiness. Creating space and streamlining work through a well-designed system is essential for a balanced life.
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Aug 30, 2023 • 28min

An Operating System to Help You Move Faster By Focusing On Less - Part 2 (feat. a monkey reciting Hamlet)

In this podcast, we continue the discussion on building an internal operating system for startups. We explore the concept of building a startup system based on actual demand and growth. We also discuss the importance of prioritizing tasks and focusing on the core goals of the business. Additionally, we learn about reverse planning and the significance of focusing on foundational work. Finally, we delve into optimizing feedback loops and the importance of reflection to avoid wasting time.
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Aug 23, 2023 • 17min

A Weekly System to Keep Entrepreneurs With Jobs Moving Fast (Part 1 - Strategy)

This podcast episode discusses the importance of having a clear strategy in pursuing a startup idea while having a job. It emphasizes the need for continuity, progress, and feedback loops. The hosts also highlight the benefits of creating a framework for organizing weeks as an entrepreneur.
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Aug 16, 2023 • 24min

The One Thing That Matters - How to Find a Differentiator That'll Support a Business

This podcast explores the importance of finding a strong differentiator for a business and provides a framework for uncovering one. It discusses the power of a differentiator through the success story of a bagel shop known for making the best bagels in New York City. The podcast also emphasizes the significance of being aggressively different from the competition and sticking to a differentiator despite others' suggestions to change direction constantly.
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7 snips
Aug 9, 2023 • 21min

How to Stop Being Your Startup's Bottleneck

Today, we'll help you get out of your own way. We subscribe to the Charlie Munger school of "instead of trying to be smarter, try to be less dumb," and this episode digs into three ways to simplify your startup so that you can move faster. We talk through how to actually implement jobs to be done, how to build systems to amplify your willpower 100x, and how to be more courageous. Also, I'll watch Interstellar. Everyone calm down. TackleboxIdea to Startup Newsletter (Beehiiv)00:34 Removing Yourself as the Bottleneck2:33 Leverage Jobs to be Done to Focus (Fishing Story)6:23 Elderly Relocation Idea11:08 Smooth Jazz11:37 Run Towards the Rain13:45 Thrashing to find a Secret - The Plant Story15:25 A System for the Uncomfortable Stuff (fiverr + IG DM’s)17:13 The Process for Improving Willpower18:31 What Would You Do if You Knew It Would Work?
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10 snips
Aug 2, 2023 • 25min

A Framework for Building Wildly Useful Startups

Discover a powerful framework to evaluate the usefulness of your startup concepts. Most ventures fail due to a lack of significant impact on customers' lives. Hear lessons from past experiences, like the untapped potential of a failed dating app and the success of a GMAT training program that got students into Harvard. Explore the subjective nature of usefulness and learn to measure it effectively, ensuring your startup truly resonates with its audience.
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8 snips
Jul 26, 2023 • 24min

Four Characteristics of Great Startup Ideas

Today, we talk through four characteristics of great startup ideas (with a bonus fifth Brian thought of post-recording). We discuss organic growth, market innovation vs. product innovation, growing markets, product swaps, and happiness. The goal of this episode is to help shape fuzzy ideas and give you new ideas.  TackleboxBeehiiv1:27 The Personal Venn Diagram5:18 Smooth Jazz5:46 The Four Characteristics of Great Startup Ideas6:48 Characteristic 1: Potential for Organic Growth9:14 Characteristic 2: Market Innovation > Product Innovation10:57 Characteristic 3: Prioritizing Around a Growing Market12:40 Four Buckets of Market Growth12:45 Hype Markets13:36 Dig out of a Hole Market (nurses, agriculture, skilled trades)16:23 Momentum Markets16:56 Subsidized Growth17:42 The Swap21:19 On Happiness
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6 snips
Jul 19, 2023 • 28min

The Organic Growth Equation - Why People Share and How to Pick Ideas that'll Grow

Today we talk about organic growth. Your startup won't be successful if your first customers aren't compelled to tell people about how you've helped them. Luckily, organic growth is straightforward. There are ways to predict it and ideas better suited for it.  We talk through an equation for organic growth and dig in on why people share. TackleboxInsider Newsletter (beehiiv) 00:34 Intro to organic growth4:24 Why social ads won’t work5:54 Outline of the Organic Growth Equation7:08 Smooth Jazz7:36 Jury Duty9:27 Jury Duty Shareable Moments13:49 The Organic Growth Equation deep-dive + The Crime Triangle15:02 Problem Variables18:53 Customer Variables21:41 Why we share horror movies23:18 Product Variables25:10 Multipliers

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