Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  BylddTacklebox

Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. TackleboxThe Million Dollar One Person BusinessBuilding A Second BrainClickdrobe

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.  Email team@gettacklebox.com with "Uncomfy" in the subject to be invited to Uncomfy HourTackleboxSong where Taylor Swift burns Jake Gyllenhall   

Learn from Linguini about tackling problems that may not be urgent but still valuable. Explore topics like addressing wants over needs, using tools like Zapier, and creating status level jumps for customers. Understand the significance of gross margins in startups with examples like Ferrari, emphasizing emotional factors. Discover strategies for driving big margins by targeting the right customers and assisting them in transitioning to higher status levels.

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.TackleboxDos Toros / El GalloBird by Bird 

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix. We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.It's an awesome conversation and you'll take tactics and methods away from it. Jareau WadéStripe Can't Lose (article on Stripe referenced in the episode)Batch Processing Put Your Ass Where Your Heart IsTacklebox

Today, we'll talk about one very specific method you can use to tackle your hardest, most uncomfortable work. TackleboxAlternate Nostril BreathingJr Jr - The Speed of Things 

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. TackleboxHey Jealousy 

Soona, an expert in building trust with customers and managing risks in business, discusses the trust to risk ratio. The podcast covers gaining trust from customers without social proof, balancing trust and risk in entrepreneurship, and practical insights on identifying emotional risks to foster business growth.

Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. TackleboxFiverrZapier