Idea to Startup

Learn how to create impactful content without feeling overwhelmed. Discover the best way to generate content, explore different stages of the content system, and find out about the best burrito in NYC. Understand the importance of noticing details, empathizing with customer needs, and engaging with your audience in unique ways.

One of my favorite episodes in a while. Today, we talk about how you can stand out in a crowded market by looking at an exceptionally successful exterminator. We'll pull out four lessons that make a framework to create contrast between your business and your competitors. We'll talk through Customer Journey Mapping, the Feature Fold, how to take yourself seriously through pricing and the things other people stink at. And, we'll get a ton of help from the Mouse Man (and no help from Ruby). TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We’ve Got Mice05:15 The Mouse Man’s Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

The podcast discusses a Weekly Prioritization Framework for entrepreneurs, emphasizing the shift from to-do lists to calendars. It highlights the importance of weekly progress reports and environment design. Insights from Finland on prioritization and system overview are also covered.

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists.We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal. TackleboxIdea to Startup NewsletterThe LugeTackle the Monkey FirstMiro00:30 The Concierge MVP02:05 The Grant Concierge MVP Example04:56 Pushback06:30 Smooth Jazz07:00 David’s Idea09:23 Concierge MVP Step One: The Three Components of Wild Success10:43 Monkey and the Pedestal14:08 Concierge MVP Step Two: Acquiring Customers18:22 Concierge MVP Step Three: The Test21:03 Concierge MVP Step Four: The Feedback Loop22:52 The End - 85% of the Way There

Uncover the secrets to launching a business even when you feel unprepared. Explore the three critical gaps that keep potential founders stuck: Knowledge, Network, and Product. Learn from a whimsical discussion about turtles swimming across oceans as a metaphor for gradual progress. Discover how AI can customize diets and bridge knowledge gaps. Embrace action to fine-tune your product offerings and gain confidence in your entrepreneurial journey. It's all about overcoming fear and taking that first step!

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.TackleboxIdea to Startup NewsletterByldd"I'm a Neuroscientist, and these are 5 things I do every day"1:00 Your Entrepreneurial Self 2:35 The Dads7:00 Byldd8:04 Why Find Your Lobster Failed12:40 The Serious Email14:12 Entrepreneur or Tourist?15:13 Your Entrepreneurship Handbook20:30 The End - Implementing

Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  TackleboxIdea to Startup NewsletterBuilding a Story BrandYour New Life Will Cost You Your Old OneWork Clean - The Life-Changing Power of Mise en PlaceHow to Write Essays that Spread00:30 Storytelling for your startup03:24 The Two Reasons for the Barefoot Son Story07:09 Smooth Jazz07:37 The Three Ruls of Good Storytelling for Entrepreneurs08:45 Rule 1: Good Stories Are About Speed10:44 Rule 2: You Don’t Matter11:39 Rule 3: A Good Story is Earned12:22 Mise En Place14:10 The Ingredients of Your Story17:09 The Accelerants19:24 Airbnb Interior Design23:23 The End: Montaigne 

Exploring the struggle of entrepreneurs to resist new ideas while focusing on their main one, balancing curiosity and persistence. Discussing the allure of new startup ideas and the importance of data-driven decisions. Insight into decision-making patterns, chronic pain management, and sprinting to assess startup viability quickly. Learning about finding hungry customers through a baking competition to test business ideas.

Learn how to select the perfect first customer for your startup, avoiding common pitfalls that can hinder growth. Discover the five essential characteristics your first customer needs, and hear a unique Myers Briggs startup matchmaking story. Dive into the importance of pain, knowledge spectrum, measurement, influence, and frequency when choosing your startup's initial customer.

Explore the necessity of tackling unfamiliar challenges in startups, embracing discomfort for entrepreneurial success, navigating startup challenges and resilience, embracing challenges in the startup journey, and creating systems for success and happiness in this insightful podcast