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Idea to Startup

Latest episodes

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Feb 21, 2024 • 26min

20-ish Minute Skill: The Concierge MVP (ITS Classic)

Explore the game-changing concept of the Concierge MVP, a smart strategy for startups to validate ideas without heavy investment. Discover a four-step method that focuses on gathering customer feedback. Hear cautionary tales about overlooking user workflows and learn how personalized experiences can drive product validation. Dive into relatable anecdotes that highlight the importance of real-time feedback and refining business strategies, offering a roadmap to entrepreneurial success.
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Feb 14, 2024 • 23min

How to Create a Strategy For Your Startup

This podcast explores the importance of strategy in startups, using examples from a stand-up comedian and GoPro. It discusses the significance of problem-solving mindset and creating a memorable strategy for growth. The podcast also emphasizes the need for a guiding policy and coherent action when crafting a startup strategy.
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Jan 31, 2024 • 21min

How to Build a "Skeptical Startup" - 8k per month in 10 hours per week

Struggling with when to leave your job for your startup? Discover the Skeptical Startup framework that emphasizes earning $8k monthly in just 10 hours a week. Learn how to focus on urgent customer problems and define clear goals. The discussion includes valuable insights on refining your business ideas and maintaining a strategic vision while still employed. Brian shares a practical example in the home AV improvement space, illustrating how to build customer relationships for success.
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Jan 17, 2024 • 22min

What if the problem you're solving isn't "painful" or "urgent"? What if it's just something you think people will want? Should you still pursue it? (feat. Linguini)

The guest Linguini brings a unique perspective on entrepreneurship and problem-solving. They discuss the importance of pursuing problems that improve lives, even if they're not urgent or painful. Topics include exploring the operating system Linguini, building products that add value, status level jumps in business ideas, and starting with the right customer for success.
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Jan 11, 2024 • 16min

The Magic of One-Sentence Marketing

Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.TackleboxIdea to Startup NewsletterIdea to Startup Bot00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian’s seen in a while06:42 Smooth Jazz07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee
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Jan 4, 2024 • 17min

Designing a System to Actually Prioritize Your Startup This Year

Explore a system to make time for your startup, including tactics like the Five Minute List and Do The Thing. Learn about the importance of setting the stage for startup success and the benefits of weightlifting for dads. Hear about overcoming challenges with a bold strategy and the importance of removing bias in decision-making.
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Dec 27, 2023 • 49min

Seth Godin and Brian Go Through Startup Ideas (ITS Classic)

Seth Godin (!) and Brian go through startup ideas. Seth gives his opinion on how he’d start everything from a pasta truck to an updated CSA program. We dive into risk, emotion, tension and doing things that matter. Seth talks about the distinction between entrepreneurs and freelancers and the danger of thinking you’re one when you’re really the other. We talk about marketplaces and domain expertise and knowing what it is you’re actually selling.This is Brian's favorite episode ever.The Song of SignificanceTackleboxPurple CowLinchpinThe DipTed Talk - How to Get Your Ideas to SpreadThe Tribes We LeadSeth on Farnam Street - Failing On Our Way To MasteryThe Coaching Habit - Michael Bungay StanierFarmer JonesEcosia Search EnginePoilane Bakery01:45 How Brian and Seth Met 05:10 Idea #1 - Helping Doctors and Patients get 2nd (and 10th) opinions 10:48 Idea #2 - How to Start a Pasta Truck 13:01 Landlords and Renters 14:45 Bootstrapping the food truck - emotional vs. financial risk 17:13 Can you start a business if you’re not a domain expert? 18:42 Idea #3 - The Scalable Coach 22:50 Entrepreneur Pacs 26:15 - Idea #4 - Update to CSAs 31:20 - How to Pitch Something Uncomfortable - who takes the risk 34:15 - Idea #5 - Cost Transparency 40:37 - Confusing Freelancing and Entrepreneurship 45:08 - The Billboard Question - (outstanding, make sure you get here) 
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23 snips
Dec 20, 2023 • 23min

How to Think Bigger (feat. The Problems and Opportunities Method)

Discover how to navigate startup challenges by shifting your focus from risk management to seizing high-reward opportunities. Learn about the Problems and Opportunities Method, which encourages founders to rethink their to-do lists for growth. Explore creative strategies that turn limitations into advantages, leveraging psychological insights to overcome barriers. Gain practical tips for making proactive decisions and embracing discomfort, ultimately unlocking the potential for asymmetric growth. Dive into the nuances of market dynamics with real-life examples.
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Dec 14, 2023 • 20min

How to be Different, Part 1 (feat. The Personal Venn Diagram Method)

Today, we'll help you build a system to be different. We dive into the Persona Venn Diagram Method - a tool designed to help you identify and capitalize on your unique strengths - and we'll talk through how the path you might think holds the least risk actually guarantees the most. This is the first in a series of episodes on the Methods we use at Tacklebox to help our founders build differentiated businesses.TackleboxBeehiiv (Idea to Startup Newsletter)Day One Journal00:25 How to be Different02:16 Talk at Columbia Business School02:55 The Path to an Interesting Job06:35 Status and Happiness09:45 The Happiness Formula11:43 Smooth Jazz12:27 The Personal Venn Diagram Method13:29 Drawing and Adding Circles17:53 Implementation19:26 The End
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8 snips
Dec 6, 2023 • 23min

Testing Another Startup Idea Live Part 1: Picking the Idea, Nudging the Boulder

A live launch is underway with two promising startup ideas—one in healthcare and the other in AI. Dive into strategies for overcoming procrastination and embracing the uncomfortable journey of entrepreneurship. Discover the impact of nursing shortages on patient care and explore innovative tech solutions aimed at improving communication. Plus, learn how to maximize your time and build effective feedback loops to enhance your startup's chances of success. A surprise Ruby cameo adds to the excitement!

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