Idea to Startup
Brian Scordato | Tacklebox
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
Episodes
Mentioned books
Oct 28, 2020 • 18min
How to Differentiate Your Startup (feat. Crabs + Running Shoes)
Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.Tacklebox Self ServeAnimals Keep Evolving Into Crabs, Which Is Somewhat Disturbing
Oct 21, 2020 • 17min
Start a Wine Company in 17 Minutes
Not all ideas start with the level of insight needed to build a differentiated company.Today, we’ll take a run of the mill idea and show you how to build a differentiated product. Specifically, we’ll launch the Tuesday Wine Company, a D2C wine brand that sells half bottles to people with dogs.LeadPages SiteUpwork
Oct 15, 2020 • 12min
Whisper Ideas
If you ever find yourself whispering your startup idea at a coffee shop, this podcast is for you.
We dig in on what a good startup idea actually looks like and how to find the right idea for you.
Oct 8, 2020 • 18min
How to test a startup idea in 7 minutes
You’ve got startup ideas. You want to pursue them. You want to take them seriously. But what, exactly, does that mean?This episode dives into what it looks like to take your startup idea seriously. How to give it a fair shake and see if it’s worth investing some time into.We use an example of a Jackfruit company that’s out to make Jackfruit the plant-based alternative for people removing meat from their diet everywhere.LeadpagesUnbounceOtter.ai
Sep 30, 2020 • 15min
How to get a customer to choose you (and bagels)”
On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels.
We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion.
We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.
May 20, 2020 • 53min
INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.
Health Ade
5 snips
May 13, 2020 • 24min
How to lose $1.8 billion dollars in 10 days
QuibiTacklebox Virtual Cohort 23 starts June 15th, apply at www.gettacklebox.com
Apr 16, 2020 • 50min
INTERVIEW: Jennifer Goggin on building Startle, a tech studio that bridges the gap between research and impactful companies.
Startle
Apr 8, 2020 • 1h 10min
INTERVIEW: Marc and Ashley Merrill on building Riot Games and Lunya, the role of a leader during times of uncertainty, and their perspectives on how to build a business.
League of LegendsRiot GamesLunyaLahgoAntifragile: Things That Gain from Disorder
Mar 25, 2020 • 40min
INTERVIEW: Christoph Bertsch on building Vejo (and multiple other startups) and how to manage the long-game of entrepreneurship.
Christoph Bertsch, founder of Vejo among multiple other startups, stops by in what is one of my favorite conversations yet. He talks through what it really takes to start a company, the differences between b2b and b2c, fundraising vs. not, supply chain management, and team building. This is a wonderful, fun conversation that'll brighten your day. Heads up for some curses - they flow pretty freely from Christoph :)
