
CRAFTED.
Future around and find out as product leader Dan Blumberg speaks with founders, makers, and innovators about what comes next in tech, AI, and the craft of building great products. Honored three years in a row by The Webby Awards as a top tech podcast!
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Latest episodes

May 30, 2023 • 24min
3D and XR and AI, Oh My! How Wevr Is Enabling Creators to Be More…Creative. Featuring CEO Nev Spiteri
Working with the likes of Steven Spielberg, Ron Howard, and Jon Favreau, Nev Spiteri has created some of film and gaming’s most incredible visual sequences. Now the CEO of Wevr has gone all in on building software to enable others to create their own virtual worlds — and to do so seamlessly via the cloud. The goal is to help creators spend more time creating, and less time configuring, updating, and debugging. On this episode, we dig into the unique needs that 3D world creators have, why version control is so critical to them, and how the pandemic led Wevr to move fully into cloud-based collaboration. Nev also peers into the future to share how augmented, virtual, and mixed reality, combined with the latest generation of AI, might change our world in “strange and seemingly bizarre ways”. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

May 16, 2023 • 25min
Launching 100 Startups to Transform the Healthcare Industry, Featuring Kira Wampler, Venture Chair and Head of Startup Success at Redesign Health
“Highly complex consumer journeys, lots of entrenched interests, very challenging stakeholder management, and extremely important to your life”. That’s the magic mixture of business interests that Kira Wampler says speaks her love language. Those passions led her to Redesign Health, a company whose mission is to transform healthcare. So far, Redesign Health has incubated, funded and scaled over 50 companies that are taking innovative approaches to cancer care, mental health and more — and they plan to launch 50 more. On this episode, Kira takes us through her early career where she was front and center at influential companies like Lyft and Intuit, and how she developed a thesis about tech, health, and wealth that led her to Redesign Health.This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

May 2, 2023 • 18min
Agile Development Gives You Wings: How Red Bull Reached New Heights, Featuring Product & Engineering Leader Jon Walton
“Your business applications should be just as intuitive as every other app or website or anything else that you're engaging with in your day-to-day lives”. That’s the product-led approach that Jon Walton took as an engineering leader at Red Bull, where he spent nearly a decade working on the apps that help the energy drink maker run the extreme sports competitions and spectacles it's known for.On this episode, Jon argues that this product-led philosophy is the way all organizations should manage any technology strategy. He also explains why Red Bull’s special events needed special custom-built software, and how the company improved the way it built software in the first place by embracing principles like lean, agile, and pair programming that transformed the team in ways they never anticipated.This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

15 snips
Apr 18, 2023 • 24min
From Start-Up to Scale-Up: Growth Stage Wisdom From Tommi Forsstrom, CPO at Workstep
Tommi Forsstrom, a product management executive, specializes in helping companies navigate the growth stage. He discusses the challenges of scaling a business, including killing features and transitioning to a standard payment system. He also shares insights on job hunting as a sales process and lessons from Stripe's growth stage success.

Apr 4, 2023 • 23min
Reimagining the Airport Experience. Featuring Amina Belouizdad Porter (CEO) & Leigh Rodwick (VP of Technology and Analytics) at PS
“The number one thing we offer our customers is the feeling of not being in an airport.” PS operates a VIP luxury terminal at LAX, with more airports coming soon. Their travelers enjoy high security, luxurious lounges and private suites, great food, and a ride across the tarmac directly to their first-class seats on their commercial flight. But in order to do that, PS needs to coordinate with 70 different airlines, TSA, customs, and all their service staff to make the experience completely seamless. And that takes the kind of precision that only custom software could manage. As CEO Amina Belouizdad Porter puts it: “We are a just-in-time business, and it takes a really complex orchestra to make it happen.”In this episode, Amina and Leigh Rodwick, PS’s VP of Technology and Analytics, describe the feelings they hope to evoke, the complex operations that happen out of customer view, and why they had to build custom software and learn agile software development techniques to power it all.This is Crafted from Artium: a show about great products and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Mar 21, 2023 • 21min
A Recruiter Spills the Beans: Tips to Help You Get Your Next Tech Gig, Featuring Alex Maher, Director of Talent at Artium
There’s turmoil in tech right now, so here’s a special episode for job-seekers looking for their next great gig. On this episode of Crafted, Alex Maher, Director of Talent at Artium, shares tips on how to position yourself, how to talk to recruiters, what *not* to put on your resume, and so much more. Plus, she’ll share her philosophy on talent acquisition and why remembering that we’re human is at the center of it all. Crafted is a show about great products and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Mar 7, 2023 • 23min
Incubating Startups That Solve Massive Social Challenges. Featuring Sonali Zaveri, Design and Operations Lead at Ideas42 Ventures
“There was just no way I could say no”. That was how Sonali Zaveri felt about working with Ideas42 Ventures, after learning about the first cohort of entrepreneurs she would advise. Ideas42 Ventures is a venture studio that aims to solve massive social problems by helping founders with lived experience launch companies that address issues like poverty and inequality. The founders are selected based on their potential, their passion, and their lived experience – and unlike other venture studios they don’t necessarily need a tech background, nor even a product idea on day one. On this episode of Crafted, Design and Operations Lead Sonali Zaveri shares how she coaches these founders, as well as why entrepreneurship is such a “privileged sport” — and what she’s doing about that. We also discuss how Ideas42 Ventures uses behavioral science to design products that make lasting impact and why founders should be embarrassed by their first product. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Feb 21, 2023 • 22min
Running Experiments That Actually Move the Needle | Andres Glusman (Founder, CEO of DoWhatWorks) [re-broadcast]
For those of you who are brand new to Crafted, this week we’re revisiting our very first episode where we featured experimentation master, Lean Startup Pioneer Andres Glusman:“It's a crime. It's such a waste of time.” That’s how Andres Glusman feels about so many of the tests product teams run. That’s why the former head of product at Meetup founded DoWhatWorks, a company that enables you to see – and learn from – the A/B tests that other companies are running. Rather than test button color for the umpteenth time, Andres wants you to test something that will really move the needle. After more than a decade of running product and strategy at Meetup.com, and a lifetime of being fascinated by experiments, Andres is passionate about helping others learn. In this episode, Andres shares what he’s discovered about testing and human behavior, and why running experiments is critical, but also when it’s not. This is Crafted from Artium; a show about great products, and the people who make them. At Artium, we build incredible products and recruit high performing teams. Check us out at thisisartium.com.

Feb 6, 2023 • 24min
From 4 Slides to $4 Billion: A Master Class on Customer Validation and Rapid Iteration, Featuring Jon Walker, Co-founder and CTO at AppFolio
How Jon Walker spotted a trend, validated an opportunity, sold his solution before even building it, and created a multi-billion dollar company via the “unfair advantage” of rapid iteration. Back in 2007, Jon saw desktop software everywhere… at restaurants, doctors’ offices, the gym…and he realized it was all gonna move to the web. “So what’s the opportunity here?” On this episode of Crafted, we’ll hear how Jon and his co-founder homed in on property management as their target market and validated their solution with just four slides. We’ll also learn why rapid iteration is absolutely essential, why the secret to great talent management lies in lessons from basketball and fishing, and why Jon thinks artificial intelligence is the wave that AppFolio should ride for the next two decades.This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Jan 23, 2023 • 23min
Put It on the Blockchain! Featuring Instamint Founder Jamiel Sheikh. Recorded Live in New York at a Special Fintech & Crypto Event
Jamiel Sheikh is the founder of three different companies all serving the crypto space: Chainhaus, CBDC Think Tank, and most recently, Instamint, which he says will do for tokens what Stripe did for payments, i.e. make it super easy. In this episode we talk about the “unsexy” problems Instamint is solving for enterprises that want to leverage the blockchain, what it takes to build a great API-first company, and why he only sees demand for crypto solutions growing, despite the recent turmoil in the markets. Our interview with Jamiel comes from a special Artium event that we hosted at Rise, Created by Barclays, an incubator for fintech startups. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com