
CRAFTED.
Future around and find out as product leader Dan Blumberg speaks with founders, makers, and innovators about what comes next in tech, AI, and the craft of building great products. Honored three years in a row by The Webby Awards as a top tech podcast!
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Latest episodes

19 snips
Oct 17, 2023 • 26min
Enough Putting Lipstick on the Pig: Why Moov Is Rebuilding Payment Infrastructure from the Ground Up. Featuring CEO Wade Arnold
Wade Arnold, CEO of Moov, is rebuilding payment infrastructure from the ground up. They discuss the limitations of current payment systems, the need for new low-level primitives in payments, and the role of AI in payment infrastructure. They also talk about the company's plans after securing series B funding and the interconnectedness of software engineering and the business case.

Oct 3, 2023 • 25min
Putting People First: How Jack Altman Built Lattice Into an Employee Performance Powerhouse
CEO Jack Altman discusses his mission to make work meaningful and how he founded Lattice. He explains the development of Lattice HRI, the value of internal feedback, and explores the potential of AI in HR and performance reviews.

Sep 19, 2023 • 24min
Microgravity, FTW! Why Advanced Computer Chips and Cancer Treatments May Soon Be Made…IN SPACE. Featuring Jana Stoudemire, Director of In-Space Manufacturing, Axiom Space
“When we talk about future cities in space, it seems like they're really far away. The truth is, it's happening right now. We're building those.” That’s the mind-blowing reality that Jana Stoudemire works in everyday at Axiom Space, a leading space infrastructure developer based in Texas. Axiom is building a successor to the International Space Station and developing commercial opportunities in orbit that go way beyond satellites. Central to all this is the unique environment of microgravity, which allows you to do things that just can’t be done on Earth.On this episode, Jana takes us to the final frontier, and shares Axiom's plans for advanced biomedical research, space-made semiconductors that could enable quantum computing, and what this means for future scientific advances. She’ll also get into the challenges of building a state-of-the-art lab that will orbit around Earth, from the equipment and personnel, to where does that exercise bike go?This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Sep 5, 2023 • 28min
Building Better Data Networks for the People – and Machines! – of Tomorrow. Featuring Ali Shaikh, Chief Product Officer of Graphiant
"People using this isn't the thing I'm thinking about. Human beings can tolerate high latency and delays to a certain level. Machines cannot. AI cannot, IoT cannot." As Chief Product Officer of Graphiant, Ali Shaikh is building data networks that are flexible, secure, and ready to meet the demands of the next generation of people – and devices. And just as the move to the cloud enabled founders to launch their startups more quickly – because they didn’t have to worry about servers and rackspace – Graphiant’s “as-a-service” network has the same potential: to free founders up to focus on what they really care about, not setting up VPN tunnels and worrying about secure connections. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Aug 22, 2023 • 25min
How Monte Carlo Prevents Data Downtime, Featuring Founder & CEO, Barr Moses
“This problem was so painful and so meaningful to people that I just couldn't believe a world where a solution to this didn't exist.” When Barr Moses identified the very costly problem of what she coined “data downtime”, she knew she needed to solve it. Barr is the Founder and CEO of Monte Carlo, a data observability platform that’s on a mission to eliminate data downtime, a problem that can cost companies millions of dollars each time there’s an outage and the numbers — and the systems that rely on them — go haywire. And with the growth of AI, data problems are even more important to prevent. On this episode, Barr explains how she used the scientific method to home in on the problem to solve and the company to found — she actually launched three companies simultaneously before seeing the most traction with Monte Carlo, and going all in. We also learn about Monte Carlo’s customer-led approach that helped them create an end-to-end solution that leaves no data stone unturned.This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Aug 9, 2023 • 24min
How Data Teams Can Run An Offensive Playbook, Featuring Sol Rashidi, Former Chief Analytics Officer at Estée Lauder
“It's not columns and rows, but it's the fact that you could fundamentally increase consumer retention, consumer attention, consumer experience, and that's the fun stuff.” That’s how Sol Rashidi pitched a data and analytics mindset to the world’s biggest companies, back before data was King (and AI became Queen). Sol is the former Chief Analytics Officer at Estée Lauder but she got started in the business of data insights long before it was cool, taking companies from merely collecting and cleaning data to leveraging it in powerful ways. On this episode, Sol takes us through her career working with giants like Sony Music, Merck and IBM to develop use cases and strategy around AI. She also shares how she fell into data in the first place, and what playing rugby on the women’s national team taught her about guiding businesses through the digital age. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Jul 25, 2023 • 25min
How Egnyte Found – And Keeps Finding – Its Niche. Featuring VP of Product Greg Neustaetter
“You attract security conscious customers. They push you and ask for more security focused features. You build those, you attract more of those companies.” That’s how Greg Neustaetter helped Egnyte find its niche, providing industrial-grade cloud file storage for compliance-focused clients. Greg has spent 11 years at Egnyte and as VP of Product, he’s helped define and refine their offerings in the face of giant competitors like Google and Microsoft. On this episode, Greg explains how Egnyte identified and went all-in on developing their product for two key industries. And hear about how Egnyte fell in love with user-centric design techniques, and why it’s so important for developers to join that user-centric process. We’ll also revisit the 90’s. Greg and Crafted’s host Dan were college roommates who worked together in Silicon Valley just before the bubble burst, so we’ll take a walk through the Valley’s highs and lows. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Jul 11, 2023 • 24min
Fighting Cancer With Data | Cat Miller (CTO, Flatiron Health)
“Anyone who knows anything about drug development would say it is a slow and painful process”. Cat Miller is CTO at Flatiron Health, a software company that uses technology to “clean up all the gunk in the trials industry”. Flatiron helps researchers develop new cancer treatments by making clinical trials run smarter and faster. They also identify trial data that lead to new treatments, and help doctors manage and improve patient care.On this episode, Cat breaks down how Flatiron takes piles of data from “hot garbage” to deep insights that lead to innovative cancer treatments. She also discusses Flatiron’s approach with AI, why she believes there are no wasted skillsets, and how her experience as an actor has helped her steer Flatiron’s team. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Jun 27, 2023 • 23min
Digital Makeover: Upgrading the Barbershop, Featuring Kush Patel, Founder and CTO of theCut
“Barbershops have historically been a very cash-dominated business. And shaking that mentality is probably the biggest challenge.” Kush Patel knew that the iconic but old-school world of barbering needed a digital upgrade, so he founded theCut, a barber booking app that helps clients find a barber and then book and pay for their cut. It also helps barbers attract and manage their clients, and the app is positioned to help them grow their services beyond the chair.On this episode, Kush tells us what inspired him to build theCut with his co-founder Obi Omile, and how they’re pushing past the stubbornly analog world of barbering. He’ll also talk about their challenges getting investors to see the opportunity, and why they built theCut to reflect the culture of the barbershop. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com

Jun 13, 2023 • 27min
Exercise 2.0: Building Tech to Electrify Your Workout and Stimulate Better Results, Featuring Bjoern Woltermann, Founder and CEO of Katalyst
“We haven’t invented a new way to work out since the ancient Greeks. With electro muscular stimulation, we're breaking that.” Invention is a big part of everything Bjoern Woltermann did at Katalyst to bring electro muscular stimulation, or EMS, to the US market – and to US homes. EMS workouts have been around for decades, but typically only in a physical therapy context. With Katalyst, you wear a suit that triggers your muscles while you work out, promising the equivalent of a 2-hour workout in only 20 minutes, and with less injury risk than a traditional workout. But to make this suit work at home, Bjoern and his team needed to invent everything from special sensors to custom textiles. On this episode, we'll hear how a long-time back problem led Bjoern to discover EMS training in Germany, and realize the untouched opportunity for bringing it to the US. And we’ll go deep to understand how Bjoern and his team created a fascinating mix of hardware, software, sensors, textiles, and content and then stitched it all together. This is Crafted from Artium: a show about great products, and the people who make them. At Artium, we help startups and enterprises build incredible products, recruit high-performing teams, and achieve the culture of craft they need to build great software long after we’re gone. Check us out at thisisartium.com