The WARC Podcast

Dr. Kimberley Hardcastle, an AI expert specializing in generative technologies, teams up with Oliver Feldwick from The&Partnership to dissect the hype surrounding AI in marketing. They delve into how generative AI is revolutionizing personalized content and creative strategies while highlighting the ethical risks and the significance of human oversight. The duo discusses the growing role of synthetic data, urging for industry standards to promote transparency and authentic consumer engagement. A fascinating blend of innovation and responsibility!

The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Lay’s democratising technology to help farmers fight climate change, Vanish’s Me, My Autism & I, and how Sage took business software from B2B to human-to-human.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In a captivating conversation, Ian Forrester, founder and CEO of DAIVID, delves into the emotional dynamics of advertising. He reveals how leveraging strong positive emotions can dramatically enhance campaign effectiveness. The discussion emphasizes the critical importance of the first few seconds in hero ads to seize viewer attention. Forrester also explores the intricate link between emotional engagement and brand recall, showcasing how well-crafted narratives can elevate consumer behavior in powerful ways.

Explore how local insights can supercharge brand campaigns with captivating case studies from McDonald's, Ujjivan, and Nescafé. Discover McDonald’s shift towards sustainability in Sweden while empowering women in rural India through Ujjivan’s bold initiatives. Uncover how Nescafé transformed coffee culture among Indian youth, showcasing effective branding strategies. The conversation dives into the emotional connections brands can forge with consumers, revealing the power of creativity in marketing.

Chris Beer, a senior data journalist at GWI, and Ananda Roy, SVP global thought leadership at Circana, delve into the revived consumer confidence and changing shopping habits. They explore the optimistic forecast for global spending in 2024, driven by a rise in travel and a shift towards health-conscious choices. The duo also highlights the exciting return of live events in Europe and discusses how brands can creatively engage audiences, particularly the younger generation, while leveraging technology and data for better consumer interactions.

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Heinz and Absolut’s Absolutely Heinz, Lacoste’ Unexpected encounters, and Mercado Libre’s Handshake Hunt.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Chan Suh, Chief Digital Officer at Prophet, and Luke Roberts, Strategy Director at Alma Miami, dive into how AI reshapes the consumer shopping landscape. They discuss the rising demand for personalized experiences and the power dynamics shifting as consumers negotiate directly with brands. The conversation shifts to the growing trend of multigenerational households, emphasizing its impact on consumer behavior. The guests highlight the importance of understanding family dynamics to create products that foster social interactions, adapting marketing strategies to these changes.

WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and Emmanuel Sabbagh, Chief Strategy Officer TBWA\ Asia. Discussing the re-emergence of live events, and the rising temperatures across Asia Pacific.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainability, and investment trends between walled gardens and open web advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.