The WARC Podcast

As part of WARC Marketer's Toolkit, David Sandstrom - Chief Marketing Officer at payments giant Klarna - spoke to WARC's Anna Hamill about the role marketing has played in the company's growth story, including product, CX, media strategy and AI.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Aditya Kisore, WARC's Insight Director and a key contributor to the Marketers Toolkit report, joins David Tiltman to explore pivotal marketing trends for 2025. They discuss the current economic reset and its implications for marketers. The conversation highlights the decline of customer service and the need to understand atomised consumers. Kisore emphasizes the importance of customer insights and adapting strategies to meet individual needs, while also revisiting traditional marketing fundamentals for a proactive approach to brand value.

Mark Pollard, founder of Sweathead and author, joins Leandro De Los Santos, a strategic director with a digital marketing background, and Nanais Hernandez, a senior planner known for her practical strategies. They tackle the identity crisis faced by strategists in marketing, stressing the need for effective communication and structured approaches. The trio discusses the blend of data, culture, and creativity, emphasizing the importance of nurturing junior talent while adapting to evolving roles in the creative industry.

WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing the best, and how the UK compares to some international markets.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn, and lead climate science and policy advisor Bill Wescott. Discussing the creative and scientific perspectives in coming up with realistic steps to a more sustainable way of doing business. To find out more about Ad Net Zero, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Anna Hamill and Sam Peña-Taylor discuss three of the biggest narratives shaping earnings season: how the US election and China’s economic downturn are impacting brands, and the road ahead for Starbucks.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Aditya Kishore, Insight Director at WARC and author of 'Building Belief', shares insights on fostering creative effectiveness in marketing. He discusses the ABE framework, highlighting the importance of creativity even without CEO support. The conversation dives into how marketers can act as '3-plus marketers' by integrating building blocks into their strategies, showcasing the power of collaboration with agencies. Kishore emphasizes that a robust culture of creativity can drive better business outcomes and align marketing ambitions with reality.

Brian Jacobs, a veteran in advertising and co-founder of a new initiative, joins Denise Turner, CEO of Route Research, and Michael Farmer, consultant and author, to discuss transformative efforts in the advertising world. They tackle pressing issues like agency compensation, consumer trust, and advertising fraud. The guests emphasize the need for creativity and accountability, reflect on the industry's evolution, and stress the importance of collaboration among stakeholders to drive positive change and adapt to modern challenges.

Join James Boardman, Chief Strategy Officer at Wavemaker, and Felipe Thomaz, Associate Professor at Oxford, as they dive into research on 'influenceability' and marketing effectiveness. They discuss how understanding consumer behavior closes the effectiveness gap. Katie Rigg Smith from WPP Australia sheds light on the importance of scenario planning amid demographic shifts, while Sarah Bailey from VML emphasizes the need for distinctive advertising to stand out in a saturated market. It's a captivating exploration of creativity and strategy in modern marketing!

In a dynamic discussion, Tom Roach, VP at Jellyfish, dives into innovative marketing metrics powered by AI. Leo Rayman, CEO of EdenLab, and Jo McClintock, VP at Trainline, discuss how to encourage greener travel choices through positive messaging rather than guilt. ITV experts Sameer Modha and Kate Waters explore the financial impact of brand advertising on margins. Together, they emphasize the critical integration of sustainability into marketing strategies, reflecting a growing consumer demand for eco-friendly practices.