The WARC Podcast Strategy therapy: Tackling the identity crisis
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Nov 12, 2024 Mark Pollard, founder of Sweathead and author, joins Leandro De Los Santos, a strategic director with a digital marketing background, and Nanais Hernandez, a senior planner known for her practical strategies. They tackle the identity crisis faced by strategists in marketing, stressing the need for effective communication and structured approaches. The trio discusses the blend of data, culture, and creativity, emphasizing the importance of nurturing junior talent while adapting to evolving roles in the creative industry.
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Strategy Is Science, Culture, Art
- Strategy combines science, culture, and art into a guiding soul for campaigns.
- This blend ensures strategic efforts are factual, culturally relevant, and creatively inspiring.
Strategy Requires Clear Direction
- A strategy must include a clear, actionable plan from current state to desired outcome.
- Simply listing insights or data doesn't constitute a strategy without direction and realism.
Strategy Is Informed Opinion
- Strategy is an informed opinion about how to win, not just data.
- Strategy involves framing brand ideas with concise, coherent language to create impact.