Mark Pollard, founder of Sweathead and author, joins Leandro De Los Santos, a strategic director with a digital marketing background, and Nanais Hernandez, a senior planner known for her practical strategies. They tackle the identity crisis faced by strategists in marketing, stressing the need for effective communication and structured approaches. The trio discusses the blend of data, culture, and creativity, emphasizing the importance of nurturing junior talent while adapting to evolving roles in the creative industry.
