The WARC Podcast Advertising: Who cares?
Oct 24, 2024
Brian Jacobs, a veteran in advertising and co-founder of a new initiative, joins Denise Turner, CEO of Route Research, and Michael Farmer, consultant and author, to discuss transformative efforts in the advertising world. They tackle pressing issues like agency compensation, consumer trust, and advertising fraud. The guests emphasize the need for creativity and accountability, reflect on the industry's evolution, and stress the importance of collaboration among stakeholders to drive positive change and adapt to modern challenges.
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Initiative To Rebuild Advertising
- The Who Cares project aims to make advertising more productive and creatively driven.
- Alex Brownsell introduces a cross-industry initiative and its guest lineup.
Coffee-Shop Spark Launched The Project
- Brian Jacobs and Nick Manning conceived the idea over coffee at Artisan in Putney.
- Brian wrote a Cogblog post called 'Advertising: Who Cares' that drew thousands of readers.
Workstreams Tackled Core Industry Issues
- The team set up workstreams on business models, measurement, trust, recruitment, and journalism.
- Brian argues these problems are interconnected and require coordinated solutions.