

Advertising: Who cares?
Oct 24, 2024
Brian Jacobs, a veteran in advertising and co-founder of a new initiative, joins Denise Turner, CEO of Route Research, and Michael Farmer, consultant and author, to discuss transformative efforts in the advertising world. They tackle pressing issues like agency compensation, consumer trust, and advertising fraud. The guests emphasize the need for creativity and accountability, reflect on the industry's evolution, and stress the importance of collaboration among stakeholders to drive positive change and adapt to modern challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Revitalizing Advertising: Challenges and Solutions
01:38 • 20min
Principles Versus Practices in Advertising Measurement
21:35 • 2min
The Evolution of Advertising: From Nostalgia to Reality
23:36 • 2min
The Future of the 'Who Cares' Initiative: Collaboration and Impact
26:00 • 5min