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Advertising: Who cares?

The WARC Podcast

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Revitalizing Advertising: Challenges and Solutions

This chapter explores the origins and development of a project aimed at addressing key challenges in the advertising industry through collaborative discussions and an event. It highlights significant issues such as advertising fraud, measurement challenges, and the need for creativity, while reflecting on the industry's historical foundations. The speakers emphasize the importance of uniting professionals to focus on positive change and the critical relationship between creative outputs and measurable business results.

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