The WARC Podcast
3 in 15: The Marketer's Toolkit 2025
Nov 14, 2024
Aditya Kisore, WARC's Insight Director and a key contributor to the Marketers Toolkit report, joins David Tiltman to explore pivotal marketing trends for 2025. They discuss the current economic reset and its implications for marketers. The conversation highlights the decline of customer service and the need to understand atomised consumers. Kisore emphasizes the importance of customer insights and adapting strategies to meet individual needs, while also revisiting traditional marketing fundamentals for a proactive approach to brand value.
22:37
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Quick takeaways
- Marketers must capitalize on the economic reset by transitioning from reactive strategies to foundational approaches in their planning.
- Brands need to prioritize human-centric customer service to enhance customer experience and align service delivery with brand promises.
Deep dives
Macroeconomic Opportunities for Marketers
The current macroeconomic environment presents unique opportunities for marketers as stability seems to be returning after recent turmoil, such as COVID and inflation crises. Central banks are gaining control over inflation, which is projected to decrease to about 2%, indicating that marketers can shift from reactive strategies to proactive planning. As a result, marketers are starting to focus on foundational strategies, particularly the four Ps of marketing, to better navigate the evolving landscape and meet consumer needs. This renewed optimism is reflected in the substantial projected growth in ad spending, estimated to reach a trillion dollars in 2025.
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