The WARC Podcast 3 in 15: The Marketer's Toolkit 2025
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Nov 14, 2024 Aditya Kisore, WARC's Insight Director and a key contributor to the Marketers Toolkit report, joins David Tiltman to explore pivotal marketing trends for 2025. They discuss the current economic reset and its implications for marketers. The conversation highlights the decline of customer service and the need to understand atomised consumers. Kisore emphasizes the importance of customer insights and adapting strategies to meet individual needs, while also revisiting traditional marketing fundamentals for a proactive approach to brand value.
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Economic Reset
- The macroeconomic environment is at an inflection point, with inflation becoming more manageable.
- This allows marketers to be more proactive and focus on the four Ps of marketing.
Pricing Strategies
- Focus on price as a key marketing KPI and defend price premiums.
- Leverage brand marketing to bolster pricing strategies and justify brand investments.
Customer Insight
- Use customer data insights to justify involvement in pricing and product decisions.
- Move beyond basic demographics to sophisticated customer understanding.