Aditya Kishore

Join David Tiltman, Chief Content Officer at WARC, Alex Brownsell, Head of Content for WARC Media, Aditya Kishore, Insight Director, and Lena Rowland, Content Director for WARC Strategy, as they dive into groundbreaking ideas shaping effectiveness in 2025. Discover the Multiplier Effect’s impact on brand performance, the peril of the Doom Loop from over-reliance on metrics, and the crucial balance between creative consistency and platform demands. They also explore Generative Engine Optimization’s implications for brand visibility in AI-driven marketing.

Aditya Kisore, WARC's Insight Director and a key contributor to the Marketers Toolkit report, joins David Tiltman to explore pivotal marketing trends for 2025. They discuss the current economic reset and its implications for marketers. The conversation highlights the decline of customer service and the need to understand atomised consumers. Kisore emphasizes the importance of customer insights and adapting strategies to meet individual needs, while also revisiting traditional marketing fundamentals for a proactive approach to brand value.

Aditya Kishore, Insight Director at WARC and author of 'Building Belief', shares insights on fostering creative effectiveness in marketing. He discusses the ABE framework, highlighting the importance of creativity even without CEO support. The conversation dives into how marketers can act as '3-plus marketers' by integrating building blocks into their strategies, showcasing the power of collaboration with agencies. Kishore emphasizes that a robust culture of creativity can drive better business outcomes and align marketing ambitions with reality.