The WARC Podcast

This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative Director of DDB San Francisco about this year’s crop of Super Bowl ads. Discussing distinctive assets, the most effective use of celebrities, and predictions of what we hope to see in the future. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss how brands from different sectors can lean in on creativity to deliver impactful ideas. Featuring campaigns from Maersk, Pepsi and Deutsche Bahn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks driving growth through new usage occasions with Jennifer English, Global Brand Director at Bailey's and Carlos Grande, Effectiveness Editor at the IPA. How do you maintain existing customers and consumption moments while also attracting new customers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this special episode David Tiltman is joined by JP Castlin, a strategic management consultant, and James Hankins, Global VP Marketing Strategy and Planning at Sage, who have co-authored a new WARC report, ‘The gravity of e-commerce’. As marketers come to terms with the rapidly changing world of digital commerce, they may need to return to the four Ps in response. The full report is available to WARC subscribers at this link. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're unpacking retail media in Asia with Miranda Dimopoulos, Regional CEO at IAB Southeast Asia and India, and JJ Eastwood, Managing Director at Carousell Media Group. Discusses the report launched by the IAB Southeast Asia and India in partnership with the Carousell Media Group called "Digital Advertising's Next Big Wave". Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vital pillar of media strategies for decades, however, this orthodoxy is being questioned in light of an increasingly fragmented media market. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks putting theory into practice with Cheryl Calverley, former CEO at Eve Sleep and Tom Roach, VP of Brand Strategy at Jellyfish. There's no shortage of theory - but how do marketers take that theory and turn it into marketing plans, budget allocation and creative choices? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Gregory Grudzinski, Head of Content for WARC Digital Commerce is joined by Briana Finelli, US Head of Ecommerce at Wavemaker to discuss the future of digital commerce. This podcast along with our report on the future of digital commerce is part of WARC’s Marketer’s Toolkit 2023 series. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to discuss the launch of a new report on The Future of Media. Part of The Marketer's Toolkit 2023 series, the report covers key trends in advertising investment, audience fragmentation and reform of the media ecosystem. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Alex Steer, Chief Data Officer at Wunderman Thompson, and Sarah Walker, Global CMO of Essence MediaCom, dive into the wisdom of advertising legend Jeremy Bullmore. They explore his influential career and the creation of an online archive to celebrate his work. Topics include the vital role of brand reputation in a fragmented market, the importance of aligning marketing with business goals, and valuing brands beyond numbers. Their insights emphasize the necessity of collaboration and understanding audience perceptions for future growth in the industry.