The WARC Podcast

This week WARC Talks QSR with Alice Crowder, chief marketing officer at Krystal, a QSR brand based in the south US. Diving into this fundamentally American category, we discuss Krystal’s celebrity integration with rapper 2 Chainz, the impact of delivery on the business, and how to manage the brand in an inflationary time.

This week WARC talks online video in Asia with Kate Choi, Head of Ads Marketing at Google Korea, Anil Viswanathan, Vice President of Marketing at Mondelez, and Leigh Reyes, C3PO at MullenLowe TREYNA. Discussing the opportunities and trends that can help marketers make their investment in this channel more effective.

This week WARC talks strategy and insight with Michael Lee, Chief Strategy Officer at VCCP, and Chair of the Account Planning Group and Mark Hadfield, Strategy Partner at Cravens. We discuss why strategists need to burst the strategy bubble, and how to do this. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Lena Roland, managing director, warc.com, and the editor of the WARC guide to net zero marketing. Lena takes us through what net zero marketing is, the key challenges of net zero, how the industry is responding, and lots of practical advice for marketers to drive behavioural change. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Zoe McCready, senior research executive, and the manager of the 2022 launch. Zoe takes us through the most awarded campaigns in the Creative, Media and Effective 100, and the lessons to be learned from these campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Alex Brownsell, Head of Content for WARC Media, and the editor of the recent Global Ad Trends report on the IRL ad economy. Alex takes us through the forecast for investment in ‘IRL’ media, the differences in investment across regions and OOH formats, and the state of cinema advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks distinctive assets with Will Caruso, senior marketing scientist at Ehrenberg-Bass Institute, and Alana King, planning director at VCCP. What are distinctive brand assets, how do you use them creatively, and how to avoid confusing consumers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks diversity, equity and inclusion in the marketing industry with Cincinnati’s Huenited Collective. Its four founders, Tysonn Betts, Jamie Grady, Sean Rugless and Molly Baker discuss how and why Huenited got started, the local model that they have adopted, and how others can follow in Huenited's footsteps. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Anna Hamill, Senior Editor for Brands, and the editor of the recent WARC guide to customer journeys in an omnichannel world. Anna takes us through new thinking on the customer journey, foundations of customer journey planning, and building consistent omnichannel experiences. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of KFC Australia: Michelin Impossible, awarded Gold in Instant Impact in the 2021 WARC Awards for Effectiveness. KFC shifted perceptions around its food quality with a bold quest to gain a Michelin Star for one of its restaurants in Australia. We spoke to Sally Spriggs, Group Marketing Director at KFC South Pacific, and Ryan O'Connell, Chief Strategy Officer at Ogilvy Australia to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.