The WARC Podcast

Explores the latest WARC Spotlight on the exponential growth of retail media networks (RMNs) – covering current channel fragmentation, the need for industry-wide universal KPIs and how RMNs can be utilized across all parts of the marketing funnel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week US Commissioning Editor Cathy Taylor discusses marketing's role in building sustainability behaviors with executives at two B Corps: Pip Cross, Sustainability Lead at Barkley, and Mikey Sadowski, General Manager, Global PR & Communications, at Intrepid Travel. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks 2023 media trends with dentsu’s Dan Calladine Head of Media Futures, and author of dentsu’s ‘Change and Opportunity’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living crisis, the disruption in the global supply chain, and the future of big tech. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by Mirela Dufrayer, marketing leader, Latin America at WGSN who contributed to the recent Spotlight on how Brazil's consumers are responding to volatile times. Discussing World Cup optimism, political polarization and how businesses are dealing with consumers spending less. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks brand purpose with David Aaker, vice chairman at Prophet. Discussing the role of purpose in the marketing industry and how marketers can use purpose to help solve societal problems. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by Catherine Driscoll, WARC’s Commissioning Editor EMEA and editor of a recent WARC Guide to brand assets in a hybrid world. Catherine explores how to create strong brand assets when you don’t have a physical product, the increasing importance of sonic branding and details the top tips for maximising brand assets. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Media's Celeste Huang summarises the latest Global Ad Trends report Finding Gen Z, which explores media consumption habits among 16- to 24-year-olds. Catrina Dear, entertainment lead at the7stars, and Aliya Gilmore, a strategist at Culture Group, discuss how brands should communicate with younger audiences. Hosted by Alex Brownsell, Head of Content at WARC Media.

Gregory Grudzinski, Head of Content for WARC Digital Commerce, and Colin Lewis, author of WARC's Retail Media Primer Series discuss the retail media offerings of Amazon, Kroger, Walmart, Target and Instacart. The complete Retail Media Primer Series is available to subscribers at warc.com/digital-commerce.

This week WARC talks brands in culture with Marcus Collins, head of strategy at Wieden+Kennedy New York, and author and social anthropologist, Grant McCracken. Discussing how brands can find a space for themselves in culture. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.