The WARC Podcast

This week WARC talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel - insights experts at market research company Kantar. Discusses new consumer sentiment data and how brands can focus on resilience and serving consumer needs. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the electric vehicle in the US, and what problems that may arise for marketers in the face of inflation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Asia Editor Rica Facundo, who is also the editor of the recent Spotlight on conscious consumerism in Southeast Asia. Rica takes us through the cultural barriers in the way of the green economy growing, the role of sustainable packaging, and innovative products and services making sustainability more inclusive. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this third and final episode, Faris turns his attention to how advertising and the media impacts society, and how brands can navigate a complex polarized media environment. Guests include Dr Gwenyth Jackaway, a former media professor at Fordham University, Jared Grant, integrated strategy director at Publicis agency Le Truc, and Sara Tate, ex-CEO of TBWA\London.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this second episode, Faris and his guests address how attention is measured and valued, and what this means for the media industry now in the very near future. Faris is joined by former General Mills CMO Ivan Pollard, Lumen Research founder Mike Follett, and Katie Hartley, managing director - product and innovation at Dentsu Data Labs.

Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In episode one, discussion focuses on the origins of the ‘attention economy’, how it has evolved in the digital age, and how marketers can attract attention. Faris is joined by Zoe Scaman, founder of integrated strategy studio Bodacious, Matt Locke, partner at content studio Storythings, and Tony Haile, senior director of product at Twitter.

This week we're joined by Anna Hamill, Senior Editor - Brands at WARC, to discuss what was driving the CMO agenda in Cannes. Anna’s key insights include why sustainability is table stakes for CMOs, how brands are preparing for a recession, and the changing role of brand purpose in the growth equation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity. Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco and Anna Hamill. They reveal the winners of this year’s WARC Awards for Effectiveness, share insights from the previous day’s Brands in Culture sessions featuring McDonald’s and Nestle, and outline James Hurman (Previously Unavailable) and Tom Morton’s (R/GA) session on whether we need new rules for a new generation of brands. Plus David Tiltman, WARC’s SVP Content, reflects on the key highlights from this year’s festival.

All the latest from day four of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined in the Palais des Festivals by WARC editors Lena Roland and Anna Hamill to talk about this morning’s Future of Strategy sessions, and recap yesterday’s presentation from Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute.