The WARC Podcast

WARC
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Mar 9, 2023 • 30min

WARC Talks: Better brand health tracking

This week we're talking about better brand health tracking with Jenni Romanuik, research professor at the Ehrenberg-Bass Institute. How can brands get the most out of their brand health tracking? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Mar 7, 2023 • 39min

Planning for Effective Outcomes #1: Setting the Scene

The first in a seven-part series on effectiveness. Hosted by On Strategy’s Fergus O’Carroll, the series kicks off with James Hurman of Previously Unavailable. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Mar 2, 2023 • 25min

WARC Talks: Do stronger relationships produce stronger results?

This week we're talking about client-agency relationships with founder of Aprais, Kim Walker. Do stronger relationships make more effective work? The latest WARC Creative report, in collaboration with Aprais, overlays WARC's Rankings data with Aprais' client-agency evaluation data to answer this question. A complimentary copy of the report is available to read for a limited time here.
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Feb 28, 2023 • 33min

Brands in culture

The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode we discuss brands in culture and how that approach was used to capture the attention of target audiences. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Feb 23, 2023 • 22min

3 in 15: Media models in flux

David Tiltman, WARC's SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the latest Global Ad Trends report, called ‘Media Models in Flux’. Discussing how traditional media models are becoming unsustainable, advertising as a driver of profitability, and what it means to be a media owner is being re-written. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Feb 21, 2023 • 30min

Collaboration baked into industry-shifting ideas

The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss collaboration and how it was at the root of many industry-shifting ideas. Featuring campaigns from Michelob Ultra, Unilever, and Skinny. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Feb 16, 2023 • 29min

WARC Talks 2023 Super Bowl ads: What worked and what didn’t

This week Cathy Taylor, US Commissioning Editor, talks with Lauriann Serra, Managing Director USA, The GOAT Agency and Ben Wolan, Executive Creative Director of DDB San Francisco about this year’s crop of Super Bowl ads. Discussing distinctive assets, the most effective use of celebrities, and predictions of what we hope to see in the future.  Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Feb 14, 2023 • 32min

Impactful creativity across sectors

The first in a special three-part series that looks at creative effectiveness through the lens of the winners of 2022's WARC Awards for Effectiveness. In this episode, we discuss how brands from different sectors can lean in on creativity to deliver impactful ideas. Featuring campaigns from Maersk, Pepsi and Deutsche Bahn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Feb 9, 2023 • 32min

WARC Talks: Driving growth through new usage occasions

This week WARC talks driving growth through new usage occasions with Jennifer English, Global Brand Director at Bailey's and Carlos Grande, Effectiveness Editor at the IPA. How do you maintain existing customers and consumption moments while also attracting new customers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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Feb 7, 2023 • 38min

WARC Talks Special! The gravity of e-commerce

In this special episode David Tiltman is joined by JP Castlin, a strategic management consultant, and James Hankins, Global VP Marketing Strategy and Planning at Sage, who have co-authored a new WARC report, ‘The gravity of e-commerce’. As marketers come to terms with the rapidly changing world of digital commerce, they may need to return to the four Ps in response. The full report is available to WARC subscribers at this link. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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