The WARC Podcast

This week, WARC’s SVP content, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand. What do these two things mean, and could we ever swap one for the other?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC’s SVP content, David Tiltman is joined by WARC Media’s Head of Content Alex Brownsell and Data Journalist Celeste Huang to discuss the latest Global Ad Trends report on search media. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s latest book, The Illusion of Choice, and how marketers can use behavioural science to make their work more effective. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The seventh and final episode in our series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the downfall of measurement with Karen Nelson-Field of Amplified Intelligence. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Marketing consultants Peter Field and Rob Brittain, and Professor Karen Nelson-Field, founder and CEO of Amplified Intelligence, join Alex Brownsell, WARC Media’s Head of Content, to discuss a new report published by the Advertising Council Australia analysing the ability of a media platform to amplify or undermine a campaign’s creative strength. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The sixth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the creative relationship with Greg Hahn, Co-Founder of Mischief USA and James Hurman of Previously Unavailable. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report, the WARC Guide to luxury marketing.Topics covered include recent changes in the luxury market, big macro trends shaping marketing for luxury brands, and the impact on digitisation, e-commerce and the rise of the influencer economy on the luxury industry. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week David Tiltman, WARC’s SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative. They discuss the top ranked campaigns from this year's Creative, Media and Effective Rankings, and look at the themes that come through across the highly ranked campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The fourth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about metrics and measurement with Harry Davies, VP of marketing investment and effectiveness at Sage. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.