Growth Triggers

One of the fastest ways to boost your podcast’s image is to create a social impact. If you’re ready to engage with your audience in an intentional, inventive way while helping out some amazing causes, you need to check out this episode. Today, I’m giving you the tactical five-step system I used to raise money for two great charities, with the bonus of getting some free promotion along the way. Since you’re reading this, I’m also going to give you a bonus that I’ve come across since recording this….my facebook group! And others like it. Getting into a group with other podcasters or an audience that is relevant can be a comfortable place to find a new audience.   My goal for you is to pick just one thing from this list and use it for the next week. Then report how it works here in the facebook group. I’ll hold you accountable and make sure you are taking action. Enjoy! Want me to help you launch and grow your podcast? Connect with me on Facebook Timestamps: 3:46 Get input from your audience and choose the causes you want to support. 4:48 Reach out to the organization; provide swipe files for them to share.5:52 Create an account on Indigogo with branded graphics; drive all traffic here. 7:19 Record your intro and outro; call the audience to action and direct them to Indigogo. 8:13 Incentivize your audience with a bonus or discounted content. Resources Creating an Indiegogo Account America’s Top Charities Connect with Luis: Website Instagram Facebook Group Facebook

If your interested in launching a podcast that magnetically pulls your ideal listener to your show and floods your inbox with thank you’s and prospects interested in working with you then this podcast will be the MOST important podcast episode you listen to this WEEK….. Imagine this for a second After months of research, recording, editing, your podcast its go time. You’ve spent hours and hours looking at “how to” videos online about the best equipment to buy for a podcast,  how to set up your RSS feed, how to get your show on to Itunes and learning how to edit audio etc.. And today is the day….You’ve finally made it... $1375.24 in fancy equipment and dozens of hours later your podcast is ready. You’ve gone through all the tedious BS just to see your show, on Itunes and you're ready to enjoy the fruits of your labor. Months of hard, boring techie work just to make it to this point then what happens? Crickets, no one is listening.. You’re starting to think that this was a mistake, your starting to regret it, your wondering if you should quit now and save your money and hours of confusion and frustration…. WHY DOES THIS HAPPEN? You’ve spent the last 3 months focusing on the HOW  but forgetting about the WHO... What do they want? Where are they on the internet? What’s going to get them to take action? What’s their desired outcome? You’ve got to come out gunz blazing because you don’t get a second chance if your boring in podcasting...sorry. Podcast listeners don’t waste time with shows that are boring and will quickly move to your competitors…. -Luis R. Diaz In this episode you’ll learn: Intent-based podcasting and WHY this is absolutely critical for creating a magnetic podcast that can turn into your own evergreen lead generation strategy with ZERO money time or effort once set up…. The podcast funnel - Your listener journey (do NOT skip this part 14-16 mins) The IPO  Initial Podcast Offering a 20 min exercise for coming out GUNS BLAZIN’ when you launch. The 4 Step framework          1. Blueprint  - Intent Based Podcasting          2. Audio Creating          3. Creatives          4. Promo  Question for you….What do you want to hear? DM me @luisryandiaz on Instagram P.S Luisryan.com is under dev :( KEY HERE MY FRIEND….. Pay attention to the 1st phase, this is where most newbie podcasters skimp.. Which why the show doesn't grow nobody buys anything nobody listens to the show Intent-Based Podcasting 101 Breakdown: Step 1: Desired outcome for listeners/ what’s the tangible benefits of listening Step 2: Three/five beliefs/actions need to achieve that desired outcome that (core messaging pillars) what are the things that are holding them back? Step 3: Build your content to support those big beliefs, solve those problems. Step 4: What’s the content tilt? How is the show different? What’s your spin on it? “In the beginning, you want to be niche down. You want to be very tightly focused. That way people know exactly why they're coming on the show for” - Luis Diaz Want me to help you launch and grow your podcast? Connect with me on Facebook   Timestamps: 4:29 Domination Blueprint Part One:  Purpose of your Show 4:59 In-depth understanding of Intent-Based Podcasting 9:03 Part Two of the Domination Blueprint: The Mission of your Show 12:12 What is the unique positioning of your show 13:03 The number one reason why you should not be scared to niche down 14:53 Figure out your listener’s journey 15:21 How to take your listener one level deeper into your relationship 16:37 Launch episode planning 17:16 Who is your ideal listener 17:49 Rapid free flow planning; create as many titles as you can in under 20 minutes 18:40 Pick the top ten and use it as your launch episodes 18:48 Audio Phase for your launch 19:08 Intro; it should be the desired outcome of your listener 20:22 Outro; this is the best time to talk about how to level up your relationship with your listener 22:18 Creative Phase of your launch 22:50 Tips in creating your podcast artwork 24:30 Build your launch team Connect with Luis: Website Instagram Facebook Group Facebook

In copywriting, titles are the most significant element of a sales letter. In podcasting, TITLES are the essential element of the written portion of a podcast, but the next most important part of a podcast is the INTRODUCTION. Who are you? Why should I care? What should I keep listening??? If your intro sucks and does not convey any value, your podcast will suffer. Listen to this episode and I guarantee if you use these expert secrets (aka the basics) your listening time per listen will automatically go up. Enjoy! “Your introduction has one job and that is to get you past the five-minute point.” - Luis Diaz Want me to help you launch and grow your podcast? Connect with me on Facebook   Timestamps: 2:54 Critical role of the podcast intro 4:10 Three elements of a valuable intro 7:05 Bonus Intro Tip: How to deliver your intro effectively 7:51 Podcast Intros Examples 9:55 How to create a powerful outro 11:02 Four critical components of an effective outro   People Mentioned Lewis Howes Tom Bilyeu Will Schiller Ryan Michler Mike Dillard Better Podcasting   Connect with Luis:  Website Instagram Facebook Group Facebook

Ok, I get it...so you’ve gained a good/decent Social media following, but there's only so much you can share in 60 seconds or on a quote card. So how do you impact your audience and share your message with long-form content when you don’t have an email list, and you don’t have anyone going to your blog..? Podcasting could be a possible answer for you. I've walked a few influencers from channels like Instagram, Facebook, and YouTube into the podcasting world and it helped them launch, grow and monetize their shows. So I'd share a simple guide and framework you can follow if you're looking to make the jump. Of course, if you need help, you can always connect with me in the facebook group too, and we can chat, not a sales pitch just free advice. Enjoy the episode. Want me to help you launch and grow your podcast? Connect with me on Facebook   Timestamps 3:25 Turn your followers to email subscribers 4:20 Get the answers you need. Create a survey for your email lists 4:27 Two reasons why you need to do a survey 6:06 Go LIVE on Instagram, Facebook or YouTube 7:46 Build a community around your podcast 9:24 Collaborate with other influencers in your space  11:01 Bonus Tip: Record a video teaser for your show   Resources Done for You Survey; DM me on Instagram to get it Connect with Luis: Website Instagram Facebook Group Facebook

Plenty of people come from other platforms to podcasting expecting instant success, merely because they’re popular elsewhere. Podcasting isn’t that easy; it takes dedication and a lot of know-how. On today’s podcast, Luis takes us through 7 of the best podcasts you should be following to improve your show. Learn what makes these shows so great and what lessons you can expect to take from them to grow your own in this episode of the Podcast Domination Show. “Tons of people who are great on other platforms, come onto the podcasting scene and suck… they thought it was going to be easy and they just quit.” Want me to help you launch and grow your podcast? Connect with me on Facebook Timestamps: 0:56 Top 7 podcasts to follow to improve your show 3:40 Marketing School by Eric Siu and Neil Patel 5:50 AskPat 2.0 by Pat Flynn 8:00 The Tim Ferriss Show by Tim Ferriss 11:52 Impact Theory by Tom Bilyeu 14:28 Online Marketing Made Easy by Amy Porterfield 16:19 The Garyvee Audio Experience by Gary Vaynerchuk 17:40 Building a StoryBrand by Donald Miller People mentioned: Neil Patel Eric Siu Pat Flynn Tim Ferriss Tom Bilyeu Amy Porterfield Gary Vaynerchuk Donald Miller Resources: Marketing School Podcast AskPat 2.0 Tim Ferriss Show Impact Theory Online Marketing Made Easy Garyvee Audio Experience Building a StoryBrand Connect with Luis: Website Instagram Facebook Group Facebook

PDS #11Do you have a plan for growth in 2019? Or is a build it and they will come kind of thing? Being intentional about your podcast audience growth in both downloads, conversions (one time listener, to subscribers to a customer) is essential. Those who have a plan and execute it typically fair a lot better than those who don’t which shouldn’t be a surprise to anyone. Just like progress in the gym, those who have a plan to build usually have better results than those who don’t. Today, I’m going to lay out five ways to grow your podcast in 2019.Since you’re reading this, I’m also going to give you a bonus that I’ve come across since recording this….my facebook group! And others like it. Getting into a group with other podcasters or an audience that is relevant can be a comfortable place to find a new audience.  My goal for you is to pick just one thing from this list and use it for the next week. Then report how it works here in the facebook group. I’ll hold you accountable and make sure you are taking action.Enjoy Want me to help you launch and grow your podcast? Connect with me on FacebookTimestamps:6:49 Interview swap; number one tip to grow your audience8:19 Commercial, shoutouts; what you need to know about this9:59 Connect to the host of the shows you want to be on by crafting an email, and DM11:22 Pay the host in a form of products, intro to other people, Bitcoin, books12:14 Spread your network through podcasting events. The shortcut to more downloads.12:50 Podcasting events and conferences you need to attend in 2019 to grow your influence14:15 How do you know which podcast to get on? Here’s how :)16:14 The best approach to be noticed by the podcast host and get on a show as a guest.20:25 Creating the perfect email pitch24:04 Actionable tips on how to be a great podcast guest increase the chances of getting on more27:23 5 ways to maximize your relationship with the podcast host People MentionedRichie NortonCraig BallantyneKai Davis Resources 'Guesting': The Podcast Strategy You Haven't Thought Of BeforePodcast MovementPodfest Orlando Beyond the Podcast Virtual SummitPodern LoveOzPod London Podcast FestivalPodcast Outreach The Ultimate Guide to Getting On Podcasts as a GuestInterview ValetPodcast Guests Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #10Ever wonder what the secret to ranking higher in Itunes/Apple Podcasts? Well, I don’t know all the answers but I might be able to offer you some tips and strategies to help you get some traction!This episode goes into ONE key metric I am 99.99% sure weighs heavily into ranking your podcast high. Make sure your launch strategy factors this metric. Now, this episode also goes into why its important and what it could lead to, such as access to better interview opportunities, higher paid speaker gigs and more. Enjoy! Want me to help you grow your podcast? Connect with me on FacebookTimestamps:2:15 - The number one key metric to rank high in Apple Podcast3:22 How being a top-rated show in Apple Podcast can help you land a speaking engagement4:23 Being on the top 10 podcasts will increase your potential to become a sought after coach or consultant5:37 Why is a top ranking podcast host can make you a guest to shows that fit your niche7:22 One way of encouraging more subscribers to your show8:08 Easy ways to launch your show with a contest People MentionedPaul ColliganShawn StevensonJohn Lee DumasMind PumpNoah Kagan Resources Ben Greenfield Fitness by Ben GreenfieldSleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success by Shawn StevensonConnect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #9Fact: Podcasting is not for everyone. And that’s okay.Today we’re going to have a heart to heart...me and you..There are some key signs that will tell you if you should or shouldn’t start a podcast...is it for you? Free is a very powerful word. - Luis Diaz Want me to help you grow your podcast? Connect with me on FacebookTimestamps:3:00 The number one reason why you should not start a podcast show5:07 Podcast is not for you if you are planning to make it a commercial or using it as a giant sales pitch platform6:36 Where to put your money when starting a podcast8:29 Should you think about podcasting as a long-term project9:40 Why having a clear KPI, a measuring stick and a clear goal is important before starting a podcast Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #8As more and more business turns to audio as another place to seek attention from there customers the opportunities for finding, and fostering a sponsorship relationship is a possibility. Now it is not my favorite way of creating revenue from a podcast, but it's a possibility especially if you are covering a very niche topic. Today I share some tips and overlooked and unexpected places you can look to find a potential sponsor for your show. Let me know if you need help finding a sponsor here in the facebook group!  Make sure that the sponsors you're going to get are people you want to be associated with long term.-Luis Diaz Want me to help you grow your podcast? Connect with me in FacebookTimestamps:3:15 Gentle reminder before finding a sponsor for your show5:03 The one place you’ve overlooked in your quest to find a great sponsor for your show..?i6:26 Unlocking the revenue streams with industry events trade shows, how to use them6:35 Simple and practical tips to use before contacting a sponsor.8:03 The third place you can spot a sponsor….?9:30 How Amazon could help you find a sponsor?Resources:FREE Contract TemplatePeople Mentioned:Rob Walch Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #7The launch (and pre-launch) phase of your podcast (about the first eight weeks) is critical to its ultimate success. On this episode, I’m going to reveal five killer launch mistakes, that can impede the growth of your podcast. I’m also going to share with you tips to actually put your content and podcast on the best path to success during the launch period.Just wanted to send a huge shoutout to Vince Del Monte for putting on an amazing 7Figure Mastermind, and for supplying out his pre-workout Preload to all attendees. And thank you to Craig Ballantyne for hosting a hugely-inspirational Perfect Life Retreat, and to all entrepreneurs, this annual retreat can really put you on the next level for business success.So sit back, pull out a pen and paper and learn all about what-not-to-do when launching your podcast.“Put more effort into the content you’re going to create, make it something really worth sharing and then promote the shit out of it.”-Luis Diaz Subscribe to iTunes! Love the podcast? Leave a review on iTunes! What do you want to hear from Podcast Domination Show? Tell us here!Timestamps::50 Luis gives a shoutout to two of his coaches Vince Del Monte and Craig Ballantyne for putting on spectacular growth events2:35 Podcast growth tool of the week Repurpose.IO5:21 DO NOT make the mistake of launching without any incentive. If no-one knows who you are, then you need to give an audience a reason to listen7:38: Context is critical from the beginning, so have an intro video so your audience can know who you are, and what value you are bringing to them9:08 One catastrophic mistake? Not doing any market research: Put in the effort to know who your audience is, and what they need10:10 Podcasts need to be fun: Don’t be completely info-based: Turn your podcast into a party with exciting guests, and crazy-cool content11:56  Promote more, create less. Do the work to get content promoted across platforms, build your email list, and guest-star/post to build up the hype Key Highlights:  Learn all about the most common mistakes podcasters make in the beginning and how to avoid them Context (and fun content) really are the keys to build and maintain an audience Promoting content across several platforms can drive better overall results   People Mentioned:Vince Del MonteCraig BallantyneTim FerrisGary Vaynerchuck Connect with Luis:WebsiteInstagramFacebook