Growth Triggers Five Biggest Launch Mistakes People Make When Starting a Podcast
PDS #7
The launch (and pre-launch) phase of your podcast (about the first eight weeks) is critical to its ultimate success. On this episode, I’m going to reveal five killer launch mistakes, that can impede the growth of your podcast. I’m also going to share with you tips to actually put your content and podcast on the best path to success during the launch period.
Just wanted to send a huge shoutout to Vince Del Monte for putting on an amazing 7Figure Mastermind, and for supplying out his pre-workout Preload to all attendees. And thank you to Craig Ballantyne for hosting a hugely-inspirational Perfect Life Retreat, and to all entrepreneurs, this annual retreat can really put you on the next level for business success.
So sit back, pull out a pen and paper and learn all about what-not-to-do when launching your podcast.
“Put more effort into the content you’re going to create, make it something really worth sharing and then promote the shit out of it.”
-Luis Diaz
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Timestamps:
:50 Luis gives a shoutout to two of his coaches Vince Del Monte and Craig Ballantyne for putting on spectacular growth events
2:35 Podcast growth tool of the week Repurpose.IO
5:21 DO NOT make the mistake of launching without any incentive. If no-one knows who you are, then you need to give an audience a reason to listen
7:38: Context is critical from the beginning, so have an intro video so your audience can know who you are, and what value you are bringing to them
9:08 One catastrophic mistake? Not doing any market research: Put in the effort to know who your audience is, and what they need
10:10 Podcasts need to be fun: Don’t be completely info-based: Turn your podcast into a party with exciting guests, and crazy-cool content11:56 Promote more, create less. Do the work to get content promoted across platforms, build your email list, and guest-star/post to build up the hype
Key Highlights:
- Learn all about the most common mistakes podcasters make in the beginning and how to avoid them
- Context (and fun content) really are the keys to build and maintain an audience
- Promoting content across several platforms can drive better overall results
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