Growth Triggers

PDS #11Do you have a plan for growth in 2019? Or is a build it and they will come kind of thing? Being intentional about your podcast audience growth in both downloads, conversions (one time listener, to subscribers to a customer) is essential. Those who have a plan and execute it typically fair a lot better than those who don’t which shouldn’t be a surprise to anyone. Just like progress in the gym, those who have a plan to build usually have better results than those who don’t. Today, I’m going to lay out five ways to grow your podcast in 2019.Since you’re reading this, I’m also going to give you a bonus that I’ve come across since recording this….my facebook group! And others like it. Getting into a group with other podcasters or an audience that is relevant can be a comfortable place to find a new audience.  My goal for you is to pick just one thing from this list and use it for the next week. Then report how it works here in the facebook group. I’ll hold you accountable and make sure you are taking action.Enjoy Want me to help you launch and grow your podcast? Connect with me on FacebookTimestamps:6:49 Interview swap; number one tip to grow your audience8:19 Commercial, shoutouts; what you need to know about this9:59 Connect to the host of the shows you want to be on by crafting an email, and DM11:22 Pay the host in a form of products, intro to other people, Bitcoin, books12:14 Spread your network through podcasting events. The shortcut to more downloads.12:50 Podcasting events and conferences you need to attend in 2019 to grow your influence14:15 How do you know which podcast to get on? Here’s how :)16:14 The best approach to be noticed by the podcast host and get on a show as a guest.20:25 Creating the perfect email pitch24:04 Actionable tips on how to be a great podcast guest increase the chances of getting on more27:23 5 ways to maximize your relationship with the podcast host People MentionedRichie NortonCraig BallantyneKai Davis Resources 'Guesting': The Podcast Strategy You Haven't Thought Of BeforePodcast MovementPodfest Orlando Beyond the Podcast Virtual SummitPodern LoveOzPod London Podcast FestivalPodcast Outreach The Ultimate Guide to Getting On Podcasts as a GuestInterview ValetPodcast Guests Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #10Ever wonder what the secret to ranking higher in Itunes/Apple Podcasts? Well, I don’t know all the answers but I might be able to offer you some tips and strategies to help you get some traction!This episode goes into ONE key metric I am 99.99% sure weighs heavily into ranking your podcast high. Make sure your launch strategy factors this metric. Now, this episode also goes into why its important and what it could lead to, such as access to better interview opportunities, higher paid speaker gigs and more. Enjoy! Want me to help you grow your podcast? Connect with me on FacebookTimestamps:2:15 - The number one key metric to rank high in Apple Podcast3:22 How being a top-rated show in Apple Podcast can help you land a speaking engagement4:23 Being on the top 10 podcasts will increase your potential to become a sought after coach or consultant5:37 Why is a top ranking podcast host can make you a guest to shows that fit your niche7:22 One way of encouraging more subscribers to your show8:08 Easy ways to launch your show with a contest People MentionedPaul ColliganShawn StevensonJohn Lee DumasMind PumpNoah Kagan Resources Ben Greenfield Fitness by Ben GreenfieldSleep Smarter: 21 Essential Strategies to Sleep Your Way to A Better Body, Better Health, and Bigger Success by Shawn StevensonConnect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #9Fact: Podcasting is not for everyone. And that’s okay.Today we’re going to have a heart to heart...me and you..There are some key signs that will tell you if you should or shouldn’t start a podcast...is it for you? Free is a very powerful word. - Luis Diaz Want me to help you grow your podcast? Connect with me on FacebookTimestamps:3:00 The number one reason why you should not start a podcast show5:07 Podcast is not for you if you are planning to make it a commercial or using it as a giant sales pitch platform6:36 Where to put your money when starting a podcast8:29 Should you think about podcasting as a long-term project9:40 Why having a clear KPI, a measuring stick and a clear goal is important before starting a podcast Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #8As more and more business turns to audio as another place to seek attention from there customers the opportunities for finding, and fostering a sponsorship relationship is a possibility. Now it is not my favorite way of creating revenue from a podcast, but it's a possibility especially if you are covering a very niche topic. Today I share some tips and overlooked and unexpected places you can look to find a potential sponsor for your show. Let me know if you need help finding a sponsor here in the facebook group!  Make sure that the sponsors you're going to get are people you want to be associated with long term.-Luis Diaz Want me to help you grow your podcast? Connect with me in FacebookTimestamps:3:15 Gentle reminder before finding a sponsor for your show5:03 The one place you’ve overlooked in your quest to find a great sponsor for your show..?i6:26 Unlocking the revenue streams with industry events trade shows, how to use them6:35 Simple and practical tips to use before contacting a sponsor.8:03 The third place you can spot a sponsor….?9:30 How Amazon could help you find a sponsor?Resources:FREE Contract TemplatePeople Mentioned:Rob Walch Connect with Luis:WebsiteInstagramFacebook GroupFacebook

PDS #7The launch (and pre-launch) phase of your podcast (about the first eight weeks) is critical to its ultimate success. On this episode, I’m going to reveal five killer launch mistakes, that can impede the growth of your podcast. I’m also going to share with you tips to actually put your content and podcast on the best path to success during the launch period.Just wanted to send a huge shoutout to Vince Del Monte for putting on an amazing 7Figure Mastermind, and for supplying out his pre-workout Preload to all attendees. And thank you to Craig Ballantyne for hosting a hugely-inspirational Perfect Life Retreat, and to all entrepreneurs, this annual retreat can really put you on the next level for business success.So sit back, pull out a pen and paper and learn all about what-not-to-do when launching your podcast.“Put more effort into the content you’re going to create, make it something really worth sharing and then promote the shit out of it.”-Luis Diaz Subscribe to iTunes! Love the podcast? Leave a review on iTunes! What do you want to hear from Podcast Domination Show? Tell us here!Timestamps::50 Luis gives a shoutout to two of his coaches Vince Del Monte and Craig Ballantyne for putting on spectacular growth events2:35 Podcast growth tool of the week Repurpose.IO5:21 DO NOT make the mistake of launching without any incentive. If no-one knows who you are, then you need to give an audience a reason to listen7:38: Context is critical from the beginning, so have an intro video so your audience can know who you are, and what value you are bringing to them9:08 One catastrophic mistake? Not doing any market research: Put in the effort to know who your audience is, and what they need10:10 Podcasts need to be fun: Don’t be completely info-based: Turn your podcast into a party with exciting guests, and crazy-cool content11:56  Promote more, create less. Do the work to get content promoted across platforms, build your email list, and guest-star/post to build up the hype Key Highlights:  Learn all about the most common mistakes podcasters make in the beginning and how to avoid them Context (and fun content) really are the keys to build and maintain an audience Promoting content across several platforms can drive better overall results   People Mentioned:Vince Del MonteCraig BallantyneTim FerrisGary Vaynerchuck Connect with Luis:WebsiteInstagramFacebook

PDS #6A few months ago, I had the pleasure of spending a few hours in a coffee shop with one of the most brilliant minds in podcasting. Seriously, with over 17 years experience in media and has worked with some of the biggest brands in TV and Radio Kelly is an expert in what I call finding the “damn” factor in people through her ninja-like interviewing process.In this episode, Kelly and I cover tools, tactics and practical strategies you can leverage to pitch your story to hosts with higher success rates, land big-name guests for your show and get more media exposure. How? As Kelly shares today, everyone has a story it's just how you present it and position it, Start landing more interviews and getting more press today with Kelly’s expert insights.About KellyKelly Glover is a Podcast Talent Booker and award-winning podcast producer with 17-years experience in media, entertainment, radio, and podcasting.Based in New York, Kelly books high-profile and fascinating guests across multiple podcasts.With a media career launching in 2001 as an intern at Miramax (Los Angeles & London), Kelly worked her way up the entertainment industry ladder earning her stripes as an entertainment reporter on the red carpets in Hollywood (Zap2it) and talent agent (Mollison Keightely).She started podcasting in 2006 prior to attending The Australian Television and Radio School (AFTRS) and landed her own syndicated radio show (New FM/ Super Radio Network).Before launching The Talent Squad podcast agency, as the Senior Podcast Producer at Mamamia Women's Network, Kelly produced six shows including two branded podcasts (Westpac/ Philips Avent). Time Stamps4:00 The next level podcast marketing tool you aren’t using..9:24 Simple proven effective ways to help podcasters grow their show12:05 The most common mistakes podcasters make when building a podcast website14:01 Expert best practices to get people to listen to your show15:09 The #1 hack to hook people to listen more of your show18:02 Is  C - T - A an absolute must for every podcast….21:04 What makes one a great guest….do you have these critical elements?33:15 How to make a killer one sheet and how to make one and why is it essential for every podcaster. ResourcesDirect HeroesManyChatConnect with KellyWebsitePodcast Guest KitInstagramConnect with LuisWebsiteInstagram

PDS #5What the heck is intent based podcasting? More importantly, why should you care?Today I’m going to let you in on a super simple method I learned from one of the greatest internet marketers on the planet, Frank Kern, and how I adapted his proven system for making content that sells like hotcakes to make podcast content that attracts your audience like bears on honey. Plus its ridiculously simple a chimpanzee can do it.Seriously... it's a plug and play system, and all you need is a pen and paper (jk I know you’re probably on an iPhone right now) so open up google docs or word and get ready.I’m going to share with you the key questions you need to answer before you even think about recording a podcast, how structure your few episodes and how to strategically pick guests that help you sell more stuff, attract more clients and build more authority….this may sound manipulative but its not its directly attacking your content creation with strategy and thoughtfulness. I hope you enjoy my episode on Intent Based Podcasting (and yes I created that with some help from Uncle Frank)If you're looking for ways to grow your podcast, text my google voice # (561) 405-7838 it goes directly to my phone.Timestamps:2:20 What is Intent Based Podcasting and how it can help you create a great experience for your listener3:58  Identify the desires of your audience FIRST...before doing anything else or going any further….5:42 One super simple way to find out your audience’s desired outcome that 99% of people overlook...5:56 Identify the core beliefs of your audience8:15 How the belief system help you create your content10:05 Why do you need to start with pillar episodes when you launch a podcast and how to use them to drive traffic and page views for a while :)15:29 Bonus tip: Update the levels of your intent based podcasting People Mentioned:Andy FrisellaFrank KernResources: Perpetual Traffic by DigitalMarketer

PDS #4Luis with Podcast Domination asks Mike Piet to share the secrets to growing your YouTube channel with the 4-step framework.  Included below is the link for the tools for keyword research for YouTube. Mike left his job as a radiographer to marketing after seeing Tony Robbins at an event.  Mike says to just go Live on YouTube.  People would rather watch raw and unedited videos rather than edited ones.  Plus, who has time for edits? YouTube ads are less expensive than Google SEO and with videos you can have a more direct impact than you can with just clickable ads.Timestamps:5:54  Where did Mike Piet begin?6:13 - Attended a Toastmaster event on how to get traffic to websites where Tony Robbins was a guest speaker11:27 - Mike is discovering that the most success his clients are having is doing “in-stream ads”15:07 - What is the USP (Uniques Selling Proposition)15:52 - The 4 step framework21:46 - When it comes to the YouTube algorithm, watch time is very important26:02 - Tools for Keyword search for YouTube38:45 - YouTube has a bigger listening base than all of the Podcasts.References and books:“How to become a radiographer”ToastMaster EventTools for Keyword search for YouTube Tony RobbinsConnect with Mike Piet YouTube Connect with Luis Facebook Instagram

PDS #3A true practitioner of his craft and a guy who’s been doing for a while Ravi Jaygopal has been podcasting for many years and has tried many different things to drive traffic to his content. Which is why I want to bring him on as a guest. I actually discovered his podcast through a reddit forum about podcasting. Which is one of the strategies he talks about today. You’ll learn so unheard of ways to go about marketing your podcast, which are both in my opinion HIGHLY under used, usually underpriced and very fun. My challenge for you is to find ONE thing Ravi talks about here and actually go and do it. Then tag me (@luisryandiaz) and Ravi (@ravijayagopal) on IG. Talk soon :) Subscribe to iTunes! Timestamps:6:56 - Ravi’s journey through podcasting12:04 - How did podcast come along, origin story.18:07 - The big difference between making money because of your podcast and not from your podcast. KEY HERE**20:49 - Why podcast is the best fan building tool?23:05 - One of the many reasons, why a lot of people want to have a podcast.29:13 - The ugly truth about building your email list with a podcast...32:24 - What is the 95-5 Rule?33:15 - The most common mistakes podcasters make.34:51 - Find out the key on how to use your podcast to grow your email list36:59 - Best practices for on how to put your show notes work well for your website44:14 - Different ways to promote your podcast KEY ** Resources: Confessions of a Wannabe PodcaSTAR Podcast Promotion Report: How to Promote Your Podcast, Reach New Listeners, Build Your Audience and Find Your 1,000 True Fans: PodcastPromotionReport.comDigital Access Pass 1,000 True Fans Put Your Money Where Your Mouth Is And Pay to Play People Mentioned:Tucker MaxDave JacksonDaniel J. LewisColin GrayJohn Lee DumasPat Flynn Connect with Ravi:WebsiteConnect with LuisFacebookInstagram

PDS #2Today on the show I have the "podcast guesting wizard" Mr. Tom Schwab from interviewvalet.com. Tom is a veteran in podcast guest and today he shares with us his formula for building your authority and driving sales with podcast guesting. I really learned a lot from this podcast interview for my own podcast guesting journey that my team and I will be sharing with our partners. You'll discover how to pick a pitch and overdeliver on every guest appearance after you're done here today. Enjoy! Timestamps:4:14 - Tom's Know-Like-and-Trust Process in podcast interviews6:52 - The Definition of Marketing in Business7:27 - How can a podcast interview turn the listener to a hot lead9:50 - Four reasons why podcast interview out beats blogs 13:17 - Big Show Vs. Better Show; why it is important to know which one is for you17:54 - The number one rule in writing an email pitch to be a podcast guest20:51 - The four algorithm on finding the right show for you21:40 - Another method to reach out to a podcaster25:00 - Three red flags when approaching a podcast host26:13 - Two best practices that work well to get a yes to be a podcast guest32:16 - Three simple ways to get people to say Yes to youResources:https://interviewvalet.com/domination/The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay HendricksConnect with TomWebsiteFacebookLinkedInTwitter