Growth Triggers

PDS #6A few months ago, I had the pleasure of spending a few hours in a coffee shop with one of the most brilliant minds in podcasting. Seriously, with over 17 years experience in media and has worked with some of the biggest brands in TV and Radio Kelly is an expert in what I call finding the “damn” factor in people through her ninja-like interviewing process.In this episode, Kelly and I cover tools, tactics and practical strategies you can leverage to pitch your story to hosts with higher success rates, land big-name guests for your show and get more media exposure. How? As Kelly shares today, everyone has a story it's just how you present it and position it, Start landing more interviews and getting more press today with Kelly’s expert insights.About KellyKelly Glover is a Podcast Talent Booker and award-winning podcast producer with 17-years experience in media, entertainment, radio, and podcasting.Based in New York, Kelly books high-profile and fascinating guests across multiple podcasts.With a media career launching in 2001 as an intern at Miramax (Los Angeles & London), Kelly worked her way up the entertainment industry ladder earning her stripes as an entertainment reporter on the red carpets in Hollywood (Zap2it) and talent agent (Mollison Keightely).She started podcasting in 2006 prior to attending The Australian Television and Radio School (AFTRS) and landed her own syndicated radio show (New FM/ Super Radio Network).Before launching The Talent Squad podcast agency, as the Senior Podcast Producer at Mamamia Women's Network, Kelly produced six shows including two branded podcasts (Westpac/ Philips Avent). Time Stamps4:00 The next level podcast marketing tool you aren’t using..9:24 Simple proven effective ways to help podcasters grow their show12:05 The most common mistakes podcasters make when building a podcast website14:01 Expert best practices to get people to listen to your show15:09 The #1 hack to hook people to listen more of your show18:02 Is  C - T - A an absolute must for every podcast….21:04 What makes one a great guest….do you have these critical elements?33:15 How to make a killer one sheet and how to make one and why is it essential for every podcaster. ResourcesDirect HeroesManyChatConnect with KellyWebsitePodcast Guest KitInstagramConnect with LuisWebsiteInstagram

PDS #5What the heck is intent based podcasting? More importantly, why should you care?Today I’m going to let you in on a super simple method I learned from one of the greatest internet marketers on the planet, Frank Kern, and how I adapted his proven system for making content that sells like hotcakes to make podcast content that attracts your audience like bears on honey. Plus its ridiculously simple a chimpanzee can do it.Seriously... it's a plug and play system, and all you need is a pen and paper (jk I know you’re probably on an iPhone right now) so open up google docs or word and get ready.I’m going to share with you the key questions you need to answer before you even think about recording a podcast, how structure your few episodes and how to strategically pick guests that help you sell more stuff, attract more clients and build more authority….this may sound manipulative but its not its directly attacking your content creation with strategy and thoughtfulness. I hope you enjoy my episode on Intent Based Podcasting (and yes I created that with some help from Uncle Frank)If you're looking for ways to grow your podcast, text my google voice # (561) 405-7838 it goes directly to my phone.Timestamps:2:20 What is Intent Based Podcasting and how it can help you create a great experience for your listener3:58  Identify the desires of your audience FIRST...before doing anything else or going any further….5:42 One super simple way to find out your audience’s desired outcome that 99% of people overlook...5:56 Identify the core beliefs of your audience8:15 How the belief system help you create your content10:05 Why do you need to start with pillar episodes when you launch a podcast and how to use them to drive traffic and page views for a while :)15:29 Bonus tip: Update the levels of your intent based podcasting People Mentioned:Andy FrisellaFrank KernResources: Perpetual Traffic by DigitalMarketer

PDS #4Luis with Podcast Domination asks Mike Piet to share the secrets to growing your YouTube channel with the 4-step framework.  Included below is the link for the tools for keyword research for YouTube. Mike left his job as a radiographer to marketing after seeing Tony Robbins at an event.  Mike says to just go Live on YouTube.  People would rather watch raw and unedited videos rather than edited ones.  Plus, who has time for edits? YouTube ads are less expensive than Google SEO and with videos you can have a more direct impact than you can with just clickable ads.Timestamps:5:54  Where did Mike Piet begin?6:13 - Attended a Toastmaster event on how to get traffic to websites where Tony Robbins was a guest speaker11:27 - Mike is discovering that the most success his clients are having is doing “in-stream ads”15:07 - What is the USP (Uniques Selling Proposition)15:52 - The 4 step framework21:46 - When it comes to the YouTube algorithm, watch time is very important26:02 - Tools for Keyword search for YouTube38:45 - YouTube has a bigger listening base than all of the Podcasts.References and books:“How to become a radiographer”ToastMaster EventTools for Keyword search for YouTube Tony RobbinsConnect with Mike Piet YouTube Connect with Luis Facebook Instagram

PDS #3A true practitioner of his craft and a guy who’s been doing for a while Ravi Jaygopal has been podcasting for many years and has tried many different things to drive traffic to his content. Which is why I want to bring him on as a guest. I actually discovered his podcast through a reddit forum about podcasting. Which is one of the strategies he talks about today. You’ll learn so unheard of ways to go about marketing your podcast, which are both in my opinion HIGHLY under used, usually underpriced and very fun. My challenge for you is to find ONE thing Ravi talks about here and actually go and do it. Then tag me (@luisryandiaz) and Ravi (@ravijayagopal) on IG. Talk soon :) Subscribe to iTunes! Timestamps:6:56 - Ravi’s journey through podcasting12:04 - How did podcast come along, origin story.18:07 - The big difference between making money because of your podcast and not from your podcast. KEY HERE**20:49 - Why podcast is the best fan building tool?23:05 - One of the many reasons, why a lot of people want to have a podcast.29:13 - The ugly truth about building your email list with a podcast...32:24 - What is the 95-5 Rule?33:15 - The most common mistakes podcasters make.34:51 - Find out the key on how to use your podcast to grow your email list36:59 - Best practices for on how to put your show notes work well for your website44:14 - Different ways to promote your podcast KEY ** Resources: Confessions of a Wannabe PodcaSTAR Podcast Promotion Report: How to Promote Your Podcast, Reach New Listeners, Build Your Audience and Find Your 1,000 True Fans: PodcastPromotionReport.comDigital Access Pass 1,000 True Fans Put Your Money Where Your Mouth Is And Pay to Play People Mentioned:Tucker MaxDave JacksonDaniel J. LewisColin GrayJohn Lee DumasPat Flynn Connect with Ravi:WebsiteConnect with LuisFacebookInstagram

PDS #2Today on the show I have the "podcast guesting wizard" Mr. Tom Schwab from interviewvalet.com. Tom is a veteran in podcast guest and today he shares with us his formula for building your authority and driving sales with podcast guesting. I really learned a lot from this podcast interview for my own podcast guesting journey that my team and I will be sharing with our partners. You'll discover how to pick a pitch and overdeliver on every guest appearance after you're done here today. Enjoy! Timestamps:4:14 - Tom's Know-Like-and-Trust Process in podcast interviews6:52 - The Definition of Marketing in Business7:27 - How can a podcast interview turn the listener to a hot lead9:50 - Four reasons why podcast interview out beats blogs 13:17 - Big Show Vs. Better Show; why it is important to know which one is for you17:54 - The number one rule in writing an email pitch to be a podcast guest20:51 - The four algorithm on finding the right show for you21:40 - Another method to reach out to a podcaster25:00 - Three red flags when approaching a podcast host26:13 - Two best practices that work well to get a yes to be a podcast guest32:16 - Three simple ways to get people to say Yes to youResources:https://interviewvalet.com/domination/The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay HendricksConnect with TomWebsiteFacebookLinkedInTwitter

PDS #1 I had the pleasure to connect with “the nicest guy” in podcasting, Yann llunga. He’s a wealth of knowledge, and in this episode, we break down the mistakes, tools and audience growth strategies Yann uses for his show and his clients.You can learn more about Yann here.Timestamps:4:29 - How Yann becomes a polyglot/multilingual14:01 - The biggest podcasting mistakes15:10 - Yann's Three T's principle for a successful podcast16:25 - Podcast Episodes are evergreen content19:01 - The advantage of using a Social Bee to promote your show27:22 - Essential podcasting tool that gets overlooked31:53 - Why having your own website is important in promoting your show36:11 - How to get feedback from your listeners43:30 - What are Content Upgrades and Why you need to implement it Resources:TrelloPodcast Movement Connect with Yann:Website Facebook PageTwitterFacebook Group

PDS #1 Welcome :) If your looking for ways to grow your podcast then stick around.If you don't want to wait then follow me on Instagram @luisryandiaz and you'll get a handful of podcast tips a week.  Why stick around?Once a week you'll discover some actionable stuff to help you grow your podcast, make some $ with your podcast and have some fun. Podcastdomination.co