RevOps Lab

In today's episode, we're taking you on a journey to create the RevOps tech stack.  From spreadsheets, CRM, to data warehouse, Chris shares many best practices and which pitfalls to avoid. What you’ll learn in this episode: Which tools make sense for your RevOps tech stack - and which don’t If it is recommended to use a marketing tool including CRM How you grow your company with the best possible tech stack You can find more information about Chris here: https://www.linkedin.com/in/chris-mac/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction/How would you start the tooling-evolution of the Go To Market Team? (00:10:08) Do you think it makes sense to use a marketing tool including CRM? (00:13:35) Which tools would you add while growing the company? (00:23:30) How do you cover the part analysis? (00:36:53) What about the Data Warehouse?

We have a teaser for you today: You’ll get exclusive insights into the RevOps Salary Report! On our Youtube Channel you can find a longer video where we talk about all of the slides in detail. What it’s about: Revenue Data from RevOps Professionals How to slice and dice all the data and present it to your manager What your benefits are if you get the Report Find it on Youtube: https://www.youtube.com/@getweflow  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) What is the Salary Report about? (00:02:34) What is the medium compensation for RevOps Labs (00:05:54) Education on Budget (00:07:23) Key-Takeaways from the report

We talked to Adrien Del Bonta about lessons learned founding and scaling the RevOp organization at Contentful. She told us about topics like entering a new role, documentation, simplification, and developing influence as a RevOps team. What were her best learnings throughout the years? What you’ll learn in this episode: Why documentation is everything What makes communication so important How you scale a Business to 700 people successfully and how to implement RevOps You can find more information about Adrien here: https://www.linkedin.com/in/adriendelbonta/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction/Give us some context about your business (00:02:28) What were the main lessons you've learned in the past six years? (00:05:36) What are your thougths on successful onboardings and what do you learn while the organisation got bigger? (00:08:11) How do you educate and approach so many people? (00:14:57) How do you grow your team successfully? (00:18:32) How do you find the best people to hire? (00:22:57) What were personal things you learned?

Haris Odobasic, a revenue operations expert with a background at Tesla and Oracle, shares valuable insights into reporting structures and compensation in RevOps. He argues that RevOps should ideally report to the CEO for greater autonomy, highlighting the risks of bias when reporting to a CRO or CMO. Haris emphasizes the challenges of structuring effective compensation schemes and addresses the lag of RevOps in Europe compared to the US. He also advises mastering communication skills for success in this evolving field.

We talk with Charlie also known as RevOps Charlie about RevOps as a strategic function getting an end-to-end view on the buyer journey. And we'll dive into how RevOps organization change in context of the size of the company. As a bonus: Charlie shares how to write a book. What you’ll learn in this episode: How can you simplify buyer experience? How do RevOps change in the different stages of a business? Charlie’s opinion in founders being into RevOps You can find more information about Charlie here: https://www.linkedin.com/in/charliecowan/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ Marker: (00:00:00) Introduction/How can you create that much content in such a short amount of time? (00:03:36) Is there any learning from creating so much content and how do you deal with RevOps? (00:13:40) Are there specific things you recommend to exembrace this buyer enablement simplicity? (00:22:04) Who should the buyers talk to? (00:25:29) How do RevOps change in Series A/B? (00:31:57) Should founders be in the RevOps and what are typical errors in this stage?

Darren Fay, the founder of Peak RevOps and RevOps Roundtable, shares his expertise in revenue operations. He introduces the Intent-Based Revenue Operations framework, emphasizing mission-driven OKRs. Listeners will learn how to set clear goals and effectively communicate value to stakeholders. Darren also discusses the importance of optimizing processes and measuring progress to drive revenue impact. His insights on stakeholder engagement and prioritization techniques offer valuable strategies for any RevOps team seeking to enhance their effectiveness.

A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion. What you’ll learn in this episode: How to achieve alignment between sales, marketing, and customer success Why alignment is so hard to achieve How to build a RevOps org that has an impact across the company What traits are most useful as a RevOps generalist You can find more information about Natalie Furness here: https://www.linkedin.com/in/nataliefurness/  https://www.revopsautomated.com/ Marker: (00:00:00) Introduction (00:06:29) How to achieve alignment (00:11:48) The CRO owns everything end-to-end (00:14:31) Reporting to stakeholders and why it matters (00:23:44) Autonomous and remote working teams (00:29:53) What advice would you give yourself when starting your career again?

Nicholas Gollop talks about building a RevOps function from scratch, how to create value for the organization, and why both strategic and tactical work is needed to succeed. What you’ll learn in this episode: How to build a RevOps function from scratch How to demonstrate & measure value of RevOps Why you need strategic as much as tactical RevOps to be successful You can find more information about Nicholas Gollop here: https://www.linkedin.com/in/nicholasgollop/  Marker: (00:00:00) Introduction/How would you recommend building a RevOps function from scratch? (00:05:53) Is it okay to let founders take care of RevOps? (00:13:45) RevOps in other parts of the business (00:28:33) Have you seen any specific cycles that RevOps goes through?

Guy Clark talks about the importance of simple dashboards with relevant metrics for RevOps success. He stresses the importance of understanding the needs of the team and getting the data and processes right to identify issues. He recommends gathering all available data without overloading the team and developing processes to help them. Clark also cautions against having too frequent inspections and reporting, as this can impact team productivity. It is important to have trust and understanding of the team's tasks and goals in order to be successful. What you’ll learn in this episode: Why you should not risk stressing out over data in your business How you manage using data right that can’t be automated Why you should measure every data you can get You can find more information about Guy right over here: https://www.linkedin.com/in/guyclark2011/  Marker: (00:00:00) Introduction (00:04:44) How do you manage that people use data correctly? (00:07:22) How do you help your team live the values? (00:15:15) What is your experience with data that can't be automated? (00:21:40) How can you measure everything without the feeling of interrogation? (00:25:43) What was your biggest learning in RevOps?

Alexander Müller talks about his experience as the founder of Revenue Enablement and his role as the VP of RevOps at unicorn Forto. What you’ll learn in this episode: How to build a RevOps team from scratch How to scale a RevOps organization using unicorn Forto as an example How to set up, manage, and prioritize a RevOps roadmap How to do annual planning well Plus many best practices about revenue operations. You can find more information about Alex´s work right here: https://www.linkedin.com/in/alexander-p-mueller/  Marker: (00:00:00) Introduction (00:01:35) What is your role and how did the team evolve? (00:04:35) How did your Rev-Ops-Team develop over time? (00:08:17) What are the responsibilities in your team? (00:11:54) How did you solve onboarding? (00:14:20) How did your team start and how did it develop from there? (00:17:11) How do you take care of your roadmap and your day-to-day business? (00:23:26) Did your reporting-structure change at any point? (00:26:23) How do you plan?