The Partner Channel Podcast

Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relationship-based co-selling, marking a deliberate change in strategy from traditional inbound and outbound methods. Tune in as industry leaders talk about the buying landscape is evolving

In this enlightening podcast episode, Pete Rawlinson (CMO of Allbound) engages in a deep conversation with James Partington (Head of Partnership Programs at Hootsuite) about the significance of developing a partner-centric journey and the steps they took to formalize their own partner program. Listen as James takes us through his valuable experience at Hootsuite, highlighting the key considerations they made during their partner program revamp. He emphasizes the importance of providing clear value to partners and debunks the notion that a “build it and they will come” mindset works with partner portals.

In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io,  to discuss the art of retaining successful partnerships. They delve into common challenges and innovative solutions, focusing on the importance of trust, training, and mutual understanding. Shane shares remarkable insights on the role of positivity, humility, and motivation in fostering productive collaborations. Listen in as they explore how making partners feel valued and helping them impress their clients can transform business relationships.

Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of PartnerFuel, in this insightful Partner Channel Podcast episode. They delve into the changing dynamics of partner-led growth, emphasizing the importance of optimizing the partner experience and treating partners like valued customers. As PRM (Partner Relationship Management) technology continues to evolve, they discuss the role it plays in fostering transparency, enabling better relationships, and driving ecosystem growth. Whether you’re new to partner management or an experienced partner manager, their wisdom offers valuable insights to enhance your partner program and navigate the ever-evolving partnership landscape.

Building partnerships requires a proper framework, and a duct-taped plan leads to unhappy partners, unmet goals, and, ultimately, a lack of support from the C-suite. Putting in the time to create a thorough go-to-market plan is what can be the difference between groundbreaking partner revenue and a fizzling partner program. Learn how to do it right in this episode.

In this episode Ali Spiric, interviews Jisse Plaggenborg, the Channel Sales Leader at Teamleader. Together they discuss: How the Teamleader partnerships team doubled the internal headcount in four years What the 80/20 rule is (and how to break it) Why you should break up partners into high touch and low touch groups

In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the types of partners Total Synergy works with and the importance of understanding partnership goals before formalizing contracts. This episode provides valuable insights into Damiaan's partnership journey and finding the right balance between formality and informality.

This week on the Partner Channel Poddcast, Ali Spiric welcomes Enryck Serin, the go-to-market lead of partnerships at Poly.ai, a top-ranked company by Forbes. With Enryck's, they discuss the topic of utilizing resellers to enter new countries or regions. They also touch on the appeal of making the jump to the UK market, its language advantages, and its role as a stepping stone for both US and European companies.

In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within an organization. Join host Palmer Foster and his guest Damiaan Van Zanen as they delve into the important steps involved in onboarding and nurturing partnerships during the initial months. 

In this episode, join Tori Barlow of Allbound and Julie Koslen Diehl, Director of Global Partner Ops at insightsoftware as they dive into the world of reseller partnerships and unravel the secrets behind tiering strategies. Whether you're a startup seeking to expand your market reach or an established business aiming to optimize your distribution channels, understanding how to effectively categorize and manage reseller partners is crucial.