Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of PartnerFuel, in this insightful Partner Channel Podcast episode.

They delve into the changing dynamics of partner-led growth, emphasizing the importance of optimizing the partner experience and treating partners like valued customers.

As PRM (Partner Relationship Management) technology continues to evolve, they discuss the role it plays in fostering transparency, enabling better relationships, and driving ecosystem growth.

Whether you’re new to partner management or an experienced partner manager, their wisdom offers valuable insights to enhance your partner program and navigate the ever-evolving partnership landscape.