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The Partner Channel Podcast

Latest episodes

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May 1, 2023 • 12min

Prioritizing Internal Teams to Power Partnerships

For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director of Strategic Alliances and Partnerships at SaaS Labs. Togther, they're talking all about aligning internally to better enable partner success.
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Apr 27, 2023 • 30min

Starting and Scaling Partnerships

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Per Allin, Head of Partnerships Growth at Contractbook.   Together they talk about:   Starting and scaling partnerships: some of the biggest challenges partnership professionals are experiencing, in particular when partnerships are a fairly new function
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Apr 17, 2023 • 32min

Working in Partnerships within a Startup Environment

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify   Together they talk about:   How Neils started  with a ‘box of partners’ and how he made sense of it all  First fails of going international + communication struggles Advice to anyone new to channel
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Apr 13, 2023 • 24min

How to Do Partner Operations Right the First Time

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.
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Apr 10, 2023 • 30min

Running a Partnership Program in EMEA Aggregation vs Adaption

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Guillaume Runser, Head of Sales - Growth Markets and former Head of EMEA Partnerships at Mixpanel.    Together they talk about:   Building and running a partnership program in EMEA: the good, the bad and the ugly Diversity fostering innovation: how running a partnership program across very diverse regions fosters innovation Privacy/Data Security - critical topic in EMEA. Privacy is cultural in EMEA
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Apr 6, 2023 • 21min

Assembling an Affiliate Program 101

On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs, including Elliot's past experiences at GymShark and the lessons learned that allow you to set up an affiliate program that achieves.
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Apr 3, 2023 • 38min

Top Tips for Partnerships in the Fintech Space

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head of Partnerships at Trade Ledger and a mentor on Accenture’s Tech Innovation Lab.    Together they talk about:   Partnership ecosystems within the Fintech space Top Tips for Partnerships
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Mar 30, 2023 • 16min

How successful ISVs Co-Market

On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Society. Together, these two are taking on the hot topic of co-marketing and how ISVs can measure their success. Tune in to learn more!
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Mar 27, 2023 • 24min

How to Transform Revenue with a Partner-Led Approach

The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice. If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori Barlow and her guests Margot Mazur and JohnMcCabe whenever you'd like! 
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Mar 20, 2023 • 14min

Why Startups Need to Capitalize on Cloud Tech Providers

On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.  

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