The Partner Channel Podcast

For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director of Strategic Alliances and Partnerships at SaaS Labs. Togther, they're talking all about aligning internally to better enable partner success.

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Per Allin, Head of Partnerships Growth at Contractbook.   Together they talk about:   Starting and scaling partnerships: some of the biggest challenges partnership professionals are experiencing, in particular when partnerships are a fairly new function

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify   Together they talk about:   How Neils started  with a ‘box of partners’ and how he made sense of it all  First fails of going international + communication struggles Advice to anyone new to channel

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Guillaume Runser, Head of Sales - Growth Markets and former Head of EMEA Partnerships at Mixpanel.    Together they talk about:   Building and running a partnership program in EMEA: the good, the bad and the ugly Diversity fostering innovation: how running a partnership program across very diverse regions fosters innovation Privacy/Data Security - critical topic in EMEA. Privacy is cultural in EMEA

On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs, including Elliot's past experiences at GymShark and the lessons learned that allow you to set up an affiliate program that achieves.

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head of Partnerships at Trade Ledger and a mentor on Accenture’s Tech Innovation Lab.    Together they talk about:   Partnership ecosystems within the Fintech space Top Tips for Partnerships

On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Society. Together, these two are taking on the hot topic of co-marketing and how ISVs can measure their success. Tune in to learn more!

The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice. If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori Barlow and her guests Margot Mazur and JohnMcCabe whenever you'd like! 

On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.