The Content Experiment Podcast

When you talk about what's important to you and your industry, people will listen. Especially when the message is tied to your mission and vision and it's something that fills a gap. (No matter what you think about the online space, there will always be gaps. There's room for us all.) And while it's important to do some work to decide what that message is and where you'll share it, the most important thing is to just start sharing it. It doesn't have to be perfect and it's okay if it shifts and changes over time. This week on the podcast, Carol Cox is sharing how to develop your own thought leadership through the four layers of thought leadership. She talks about her own experience in losing her voice and confidence when she was front and center and how that story connects the personal and connection…which is exactly how to approach thought leadership. We need more women to be thought leaders and to step up to put themselves out there. And you don't need to be degreed and credentialed to be an expert at something. One thing that helps? A support system. And the ability to avert your eyes from any comments and criticism you'll get. Listen in for more from Carol and how podcasting fits into it all. Mentioned in This Episode Six Steps for Developing Your Thought Leadership The Expert Trap: What Holds Women Back from Thought Leadership Speaking Your Brand Podcast About Carol Cox Carol Cox is the founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.

Whether you're a podcaster looking to grow your own podcast or you're an online business owner who wants more visibility, being a podcast guest is one of the best ways to do that. But there's effective podcast guesting and there's going through the motions. As someone who has hosted 179 podcast episodes, well over half of which have been guest interviews, and appeared on some 40+ podcasts as a guest, I have a thing or two to say about how to be a podcast guest. Sometimes our interviews are effective and we've done our "job" as a guest. Other times, less so. I've been guilty of not being the best guest and I've hosted guests who I felt were going through the motions. This week on the podcast, I'm sharing some tips for being a better podcast guest. What to do before, during, and after to help your business and to support the podcast host and their listeners. You should want the best for everyone involved and there are a few things you can do to get there. Listen in and let me know what you think. Mentioned in This Episode Follow Abby on Instagram Connect with Abby on Linkedin

What is it that drives you to do what you do? For Monica Froese, this week's guest, it's about making sure that women have the power to make decisions and be independent. She started her first business as a blog to rant about something that lit her up. That led to being in the room with President Obama and him asking her, "What are you going to do about it?" Fast forward a few years and Monica has done a lot. This week on the podcast, we're talking about the impact digital products can have and why we can't rely on ads or organic content to drive traffic anymore. There's something missing in traditional funnels, and that missing piece is connection and community--two essentials to building an online business today. Mentioned in This Episode All the details to connecting with Monica! About Monica Froese Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she empowers women to create financial independence through building 6-figure digital product businesses. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs and podcast. Connect with her on LinkedIn, or follow her on Instagram and Facebook.

Chances are, you're missing the two big links in your content and marketing strategy. Sure, you're publishing content regularly. You might be emailing your audience at least semi consistently. And this is great for nurturing the people who are already following you. But are you leveraging other people's audiences so you can put together the pieces of minimum viable content marketing? I'm going to take a wild guess and say no, you're not. The most common complaint I hear from podcasters is that they're struggling to grow their audience. Their email list isn't growing. And their social media isn't getting any interaction. It's no wonder, because they're doing little to grow any of these. This week on the podcast, I'm again sharing why leveraging other people's audiences is key to the success of your content marketing. And I'm also sharing a bit on how to put all these pieces together. Mentioned in This Episode Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Episode 173: The Importance of Pillar Content in Your Business Episode 175: How to Use Social Media to Promote Your Podcast (or Not) Listen to the whole Minimum Viable Content Marketing series on Spotify

Ever feel like you're on a hamster wheel with your content and your visibility? Like what you're doing isn't working because you're not seeing the growth you expected? What worked a few years ago doesn't work anymore when it comes to online visibility. Thankfully there's another way. This week on the podcast, I'm welcoming back visibility pro Lisa Simone Richards about how to get the visibility you want and need and what to do once you have it. Lisa and I share where your next visibility opportunity will come from, how to generate 1200 new warm leads on repeat, and what to talk about when you do get visibility. Tune in because we have a special tool we're sharing with listeners and we'd love for you to be a part of it! Mentioned in This Episode Smarter Content, More Exposure - register now! Episode 124: Leveraging Other People's Audiences About Lisa Simone Richards Lisa Simone Richards is a publicist for online coaches who want to get featured in magazines, on stages, TV, podcasts and other major media. She helps them go from invisible to in-demand with strategies that help you build your business by leveraging the audiences of others. She helps her clients get the kind of credibility that has people running to work with you. When she's not shooting national TV segments or working with editors on magazine features, you can find her swinging a kettlebell, exploring local restaurants and petting every dog she walks by.

Social media is a great tool to promote your podcast…but it's not the end-all, and it's definitely not something that you can rely on to grow your podcast or business. But it's still important. This week on the podcast, I'm sharing why social media can't be the end-all of your marketing strategy and what you can do to make your own time on social media more effective. This episode is a really great reminder of getting your head in the right place when it comes to social because that's not the place to solicit for sales. But your audience still expects you to show up there. Mentioned in This Episode Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Episode 173: The Importance of Pillar Content in Your Business Listen to the whole Minimum Viable Content Marketing series on Spotify

Your website is a living, breathing part of your online marketing and online presence. So if it's been a while since you've given it a refresh, it's probably time to do just that. And I'm right there with you, too! Don't neglect your website. Give it the time and attention it deserves. This week on the podcast, Samantha Mabe from Lemon and the Sea is sharing details on updating and refreshing your website and figuring out what your website copy should look like, what pages and information you NEED on your website, and she shares five quick updates you can probably do in just an hour or two. Be sure to tune in! Mentioned in This Episode 5 Updates You Need on Your Website About Samantha Mabe Samantha Mabe, creative director and designer of Lemon and the Sea, empowers service-based business owners to raise their prices with custom-designed websites they are proud to share. She loves creating websites with beauty and brains that are designed to convert and give you the power to make edits yourself. She currently lives in Richmond, VA with her husband and one talkative toddler. Connect with her on LinkedIn and follow her on Instagram.

Are you creating pillar content for your business? Pillar content is the main content you're creating for your audience. This is often where people start with their content creation and planning, but I intentionally put this topic smack in the middle of the series on minimum viable content marketing because I didn't want you to forget about the other pieces. Be sure to go back and listen to those episodes if you haven't already (they're linked below). But, of course, pillar content is where you get to nurture your followers and demonstrate your expertise. And hopefully, for you podcasters, it's where you get to talk to other professionals in your arena so you can support your listeners. So what is pillar content, why does it matter, and how do you know what to publish on your pillar platform? Listen in this week, especially if you're feeling like you need some motivation to get back to consistency. Mentioned in This Episode Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails Listen to the whole Minimum Viable Content Marketing series on Spotify

Who says woo doesn't belong in business? (Me. I've said it. But I'm changing my tune!) We make hundreds of decisions every day as business owners and it's pretty common to not know whether you're doing the right thing. Sometimes price plays a part in choosing one online tool over the other. Sometimes it's the opinions of biz besties. And sometimes we rely on intuition. And sometimes it's our moon cycle or where Mercury will be during a launch or event. I didn't really understand any of this, and that usually means it's time to have conversations and learn. So I did! This week on the podcast, I'm talking with Mary Williams of Sensible Woo about all things Mercury Retrograde and the metaphysical, making decisions based on intuition, and so on. If you've scratched your head in confusion when you heard a friend or connection talk about any of these and more, you're going to want to tune in this week. I ask all the questions for you! Mentioned in This Episode Mary's website About Mary Williams As the Chief Technology Therapist at Sensible Woo, Mary teaches highly sensitive & neuro-divergent online business owners how to replace technological chaos with a harmonious technology system. Through Digital Feng Shui & Human Design, her clients optimize their business foundation from an emotional and intuitive perspective so that they can delegate and automate without wasting time, money, or energy. She is an accredited librarian with a Master of Science in Information and set the foundation of her career as the first digital archivist for Disney Animation Studios. From there, she has worked with marketing agencies, entertainment technology companies, public libraries, fundraising organizations, and technology start-ups. Connect with her on LinkedIn and follow her on Instagram.

Want to make sure your engaged audience listens in to your podcast? Not everyone is as connected to their go-to podcast app as you are and they might need a little nudge. Or a reminder. The trick? Email them! Send a nurturing email to your audience every time a podcast episode goes live (or every time you publish a blog post or YouTube video, if one of those is your pillar platform of choice). A nurturing email is the best tool to connect with your audience right where they are, in their inbox. But figuring out what to say and how to fit in another piece of content to your already packed schedule might feel challenging for you. That's what this episode is all about. It's episode four of the Minimum Viable Content Marketing series. Tune in now and I'll share the when, what, and how of creating nurturing emails for your subscribers! Mentioned in This Episode Ask Your Audience Challenge Episode 158: Case Studies: Tying Pillar Content to Other Content Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence