The Content Experiment Podcast

Sound quality is one of the most important (um THE most important) factors in your podcast. And if your audio isn't up to snuff, your audience is going to bail…quickly. So I wanted to share with you the person who has helped me ensure that all my guest episodes sound great. This week on the podcast, Daniel Romeros, my podcast editor and editor for several of my clients, is sharing why it's not too late to start your own podcast, why there's so much podfading going on, and important considerations when it comes to recording your episodes. We also talk about tools you can use, why consistency matters, and why it pays to educate yourself about podcasting from the pros. Be sure to tune in and make your next episode rock! Mentioned in This Episode Join Podcast Ease Q&A Sessions Garage Band Audacity About Daniel Romeros Daniel Romeros is a Music Composer, Sound Designer and Audio Engineer based in Austin, TX. Since 2015, Daniel has been extensively editing, mixing, and mastering audio podcasts and gaining great knowledge of the industry—as well expanding on his engineering techniques. With over 2,500 produced episodes, Daniel has not only become highly efficient in the work he does, but extremely informative of the industry field as well. Daniel is an Alumni of Full Sail University with a Bachelors in Recording Arts and is a Certified Avid Pro Tools Operator in both Music and Post-production. Before the work of audio podcast production, Daniel worked (and still working) in the world of records, film, and video games—working for companies such as Paramount Pictures and Strange Fire Studios. With this past experience, Daniel has been able to transfer these skills into his high-quality and industry-standard podcast production service. Connect with Daniel on LinkedIn.

You want to have the best show possible for your listeners. That means doing a little bit of work before sitting down behind your microphone and hitting "record." Yes, that means having a plan, a strategy for your podcast. But it also means doing a little bit of pre-work too. Whether you're recording a solo episode or a guest interview, much of that pre-work is similar. And doing the work ahead of time will help you feel more organized and save you loads of time when it comes to post-production work. Listen in for tips on what to do before you hit "record" on your next podcast episode. Mentioned in This Episode Podcast Hosting Guide Episode 185: Why Your Podcast Feels So Hard Episode 97: How to Deliver Powerful Presentations with Mike Ganino Felt Right

We've all made mistakes in business (and…shoot…life!). The goal should be to do the thing, potentially fail at it, then learn from your mistakes and evolve into a better version of yourself. That's certainly been my goal and I've definitely applied this process to my podcasting. This week on the podcast, Dusty Weis of Podcamp Media is sharing some of the mistakes he's made in his journey from corporate employee to podcast producer and how he's used what he's learned to support others on the same journey. Everything in the podcasting world is NOT amazing and wonderful and it's time we start talking about the challenges, misunderstandings, and mistakes. Because if we're not learning, then turning around and supporting others, what's even the point? Dusty shares some of his biggest mistakes in podcasting and gives us a reality check on growing our own podcasts. Tune in now! Mentioned in This Episode Lead Balloon Podcast Podcamp Media Joe Pulizzi About Dusty Weis Dusty Weis is the president and founder of Podcamp Media, a branded podcast production agency for businesses proudly based in Milwaukee, Wisconsin. He's also the host of the Lead Balloon Podcast, Adweek's 2020 "Marketing Podcast of the Year" and a 2022 Webby Award nominee for "Best Creativity and Marketing Podcast." ​On Lead Balloon, experienced public relations and marketing professionals share tales of the do-or-die situations that defined their creative and communications careers—what went wrong, how they overcame unexpected obstacles, and what they learned in the process. "It's like This American Life for professional communicators," Dusty likes to say. Prior to founding Podcamp Media, Dusty worked as the strategic communications manager at the Association of Equipment Manufacturers and the public relations supervisor at Milwaukee City Hall. He got his first job behind a microphone at the age of 17, and went on to work as a reporter and news anchor at WIOD-AM in Miami, Fla. and WTDY-AM in Madison, Wis. He was also a correspondent for the CBS Radio news network. Follow him on Twitter or connect with him on LinkedIn.

If you're listening to big-name marketing gurus to help you develop your content strategy, listen up! Any piece of content that can help make creating content a bit easier is great. But it's important that we put the right lens or filter on the information we're consuming. No two businesses are created equal, and often the big-name brands that dole out marketing tips and strategies are doing so from a completely different perspective. Listening to content from big names is incredibly valuable, because they have the teams and money to do the testing and research for us. But that doesn't mean their strategies will work. We don't have those big teams or the time to test, fail, and test again. Listen in this week as I add to the conversation started on another podcast by a big-name marketing person who is paving the way. I'm giving you a different lens to look through on a very specific episode. Mentioned in This Episode Book a Call with me Marketing School Podcast - Episode 2139 Gary Vee: How to Make 64 Pieces of Content in a Day

When was the last time you thought or said there's not enough time in the day? For me, it was probably earlier today. We spend so much time trying to ensure that our basic needs are met: We work so we can pay our mortgage or electric bill. We spend time tending to the kids and pets, making sure we have food and clothing. We meet other peoples' needs because we want to feel like we belong. And so on. Think Maslow's Hierarchy of Needs. And that leaves little to no space to do what brings us joy. This holds true in business too. We spend so much time doing the little things: posting to social media, updating our website, answering emails, etc. And when we fill our time with these things, we don't have time to do the really deep work that we excel at. The work that we started our business to do. What if we flipped time and started with the deep work instead? We're exploring that concept in this week's episode of the podcast with Karen Briscoe, creator of the "5 Minute Success" concept and author of Flip Time Love Life. Mentioned in This Episode: Flip Time Love Life book Flip Time Video Living in the Gap The Power of Habit by Charles Duhigg The Dip by Seth Godin About Karen Briscoe: Karen Briscoe is the creator of the transformative "5 Minute Success" concept. Her first book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed, and Commit to Get Leads: 66 Day Challenge® and Consult to Sell: 66 Day Challenge® offer a combination of information and inspiration delivered through memorable stories. The daily format with takeaways propels one to achieve success at a higher level in business and life. Topics include: Commit to Get Leads; Consult to Sell; Connect to Build and Grow; Success Thinking, Activities and Vision; which all lead to the Sweet Spot of Success. Her most recent book, Flip Time / Love Life is a Heroine's Journey tale about loving the life you have while you create and co-create the life of your dreams. Her first book was featured in INMAN as "must read for your best year in real estate" in 2017. The book ranks on Amazon in the top 1% in its category. It has been endorsed by industry leaders Hal Elrod, Pat Hiban and Michael J. Maher. She is a contributing author to INMAN and Real Trends real estate media outlets. Karen is the host of the "5 Minute Success" podcast which has ranked #1 on Overcast most recommended in the business category. The show has an amazing array of guests who achieve success at a high level. Karen also is a frequent guest on other podcasts that focus on entrepreneurial, success and motivation, as well as real estate related topics. She coaches on the best of 5 Minute Success principles. Karen is the principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams. The HBC Group has been recognized by the Wall Street Journal as one of the 250 Top Realtor® teams in the United States. Since 1977, HBC Group has sold over 1,500 homes valued at over $1.5 billion. The team consistently sells over 100 residential properties annually ranging from multi-million dollar luxury estates to condominiums and townhomes. Primary market areas include Northern Virginia, suburban Maryland, and Washington, DC.

Being a business owner is hard, and knowing that you actually have to market your business to keep it running might leave you feeling frustrated and overwhelmed. You're not alone! And if you chose podcasting as your primary content marketing platform, there are a lot of logistics to juggle. Many podcasters lack consistency because they don't want to (or don't have time to) do the work to publish regularly. It feels hard, and they would rather spend time working with those clients. I don't blame you! But there are ways to make podcasting a little bit easier. And on this episode, I'm sharing some of my top tips for simplifying the podcast hosting process so you can go back to serving your listeners and your clients with ease. Mentioned in This Episode Podcasting 101 Q&A Calls - join the waiting list Episode 31: The 4 Most Important Parts of Your Content Strategy Episode 48: 3 Actions You Need for a Successful Content Strategy Episode 78: Plan Out Your Content for 2021…Sort Of Episode 177: Leveraging Other People's Audiences & Putting it All Together Episode 181: How to Be a Better Podcast Host

You know emailing your list is important, but you hate the idea of impersonal mass emails. Or you're just not sure how to get started. You're not alone. So many business owners and podcasters simply don't use email because they feel really stuck. On this episode, email pro Bev Feldman is sharing her framework for making email marketing feel a lot easier. It involves automations, but in a way that feels more personal and more effective for you. Email shouldn't be about trying to sell…sell…sell…It's about engaging with your audience and driving traffic to your pillar content so they can get the most value possible. And yes, also selling a bit. But the main focus is about nurturing. Bev will share how to do exactly that! Mentioned in This Episode 5 Steps to Put Email Marketing on Autopilot Episode 167: Two Tips for Podcasters to Grow Their Email List Episode 169: Engaging New Subscribers With Your Welcome Sequence Episode 171: The When, What, and How of Nurturing Emails for Podcasters About Bev Feldman Love your business but hate dealing with your email marketing platform? Then you need Your Personal Tech Fairy! Using her Automate with H.E.A.R.T. Framework, Tech Fairy Bev Feldman helps service-based solopreneurs to put their email marketing on autopilot on ConvertKit without using icky-feeling marketing techniques. Bev loves geeking out on technology, getting online platforms to fit together like a puzzle so that you can nurture relationships through email while you focus your time & energy on the parts of the business that light you up. Follow her on Instagram.

There are many valuable formats for your podcast, but the most important one is the solo episode. If you're not regularly publishing solo episodes for your audience, how will they know the value you can offer to them and how you can help them solve a problem? Solo episodes don't have to be a specific length or offer a specific number of solutions. What they do need is your expertise spotlighted. On this episode of the podcast, I'm sharing the benefits of showing up on your stage for your own audience instead of always elevating your guests. Be sure to tune in, and then start making plans for your first or next solo podcast episode! Mentioned in This Episode Episode 179: How to be a Better Podcast Guest Let's have a Quick Chat Find out more about VIP sessions

I know you have your reasons for not starting your podcast (or putting it on hold), for not using video to elevate your business, or for simply not getting the stuff done you need to do to grow. I can almost guarantee that I've used the same reasons as excuses too. But what it really is is self-doubt and fear. Maybe fear of failure or fear or success. Fear that someone will talk badly about something you've done. Or even fear that you'll eventually burn out. This week on the podcast, Diann Wingert and I are talking about all these excuses and more. Because there will always be reasons to not do the thing you want to do. How about finding reasons to do it anyway? Listen in! Mentioned in This Episode The Driven Woman Podcast: The Client Journey in 6 Steps with Abby Herman Shana Yurko episode The Four Tendencies by Gretchen Rubin What's Holding You Back quiz Visit Diann's website Listen to Diann's podcast About Diann Wingert Diann Wingert became a business mindset coach after a 20-year career as a psychotherapist. She loves helping entrepreneurial women become focused, fired up, and flame retardant by eliminating the beliefs and habits that hold them back. Diann is also the host of The Driven Woman Podcast for ambitious women looking for inspiration and strategies to reach their goals. Follow Diann on Instagram and connect with her on LinkedIn.

You invest a lot of blood, sweat, and tears in your podcast. Or maybe just time and money? Either way, your podcast is an investment and you want to get the best possible return on that investment. So why not be the best podcast host possible? After listening to hundreds of hours of client podcasts as a podcast manager, publishing almost 200 of my own episodes, and being on more than 50 episodes as a guest, I have a few thoughts on how we can all do it better. This week on the podcast, I'm sharing 10 tips for being a better podcast host and a few pet peeves that I see over and over again on podcasts…for business and for pleasure. You owe it to your listeners and yourself to do it right. Tune in now! Mentioned in This Episode Podcast Hosting Guide Ask Your Audience Challenge Episode 179: How to Be a Better Podcast Guest