The Content Experiment Podcast

Virtual summits continue to be popular among the online business community, and I don't see it slowing down anytime soon. Maybe business owners are looking at different ways to deliver the summit or the structure shifts a bit, but I believe that summits are here to stay. If you've hosted a summit before, or you're thinking about it, it doesn't have to be a one-and-done event. You can create something that continues to drive traffic to the summit or virtual conference. How? Turn your summit evergreen! It's easy to do this when you plan an evergreen aspect from the beginning, but it's also possible if your summit has come and gone. Listen in this week as Jenn Zellers shares her wisdom about how to do this with the fewest hiccups and surprises as possible. Mentioned in This Episode Episode 55: Gaining Visibility (and Income) Through Online Summits with Krista Miller Episode 121: Leveling Up Your Virtual Summit with Krista Miller About Jenn Zellers Jenn empowers virtual summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder events. Through the Virtual Summit Search directories, she connects attendees with awesome summits, as well as hosts with speakers and service providers to help make their summit even more amazing. The Virtual Summit Search team also works with hosts to evergreen their summits to get ongoing leads and sales, and with speakers to make the most of their summit presentations to grow their email list and get more sales - all without being sleazy or gross! Follow her on Instagram or connect with her on LinkedIn.

What happens to new subscribers once they're on your email list? Do you deliver whatever free thing you used to attract them to your list…and then ignore them? Or just deliver the freebie and add them to your nurturing emails? If you're doing either of these, you're missing a big opportunity. The opportunity to nurture those new subscribers so they know what you do, who you do it for, what you offer, and what challenges you can solve for them. On this episode of the podcast, I'm sharing why having a welcome sequence is so important and what to include in your welcome sequence, email by email. And if you need additional support with creating your welcome sequence, you can get access to my free One Week to Your Welcome Sequence challenge! Mentioned in This Episode One Week to Your Welcome Sequence Episode 165: What to do Before You Work on Your Content Episode 167: Two Tips for Podcasters to Grow Their Email List

What's going on in your head is kind of a big deal when you're running a business. It can mean the difference between a productive week and one where you're ready to throw in the towel. But I think mindfulness often gets overlooked and we talk about manifesting things (money, clients, email subscribers, etc.) instead. Those things aren't going to show up if you're not intentional with your time, get your mindset straight, and get really clear on how you want to show up and grow your business. On this week's episode, guest Lee Chaix McDonough talks about what mindfulness looks like in business and as business owners, how to figure out what's important to you (and take action on it), and why all business owners need some knowledge of coaching so you can self-coach. It's not our typical episode, which I think makes it even more interesting and powerful. Tune in now! Mentioned in This Episode ACT on Your Business About Lee Chaix McDonough Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a training and education company for life and business coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon bestselling book, ACT On Your Business: Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited training and continuing coach education for intuitive, innovative coaches. Her Coach with Clarity framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in New Bern, NC with her husband Patrick, their two teenage sons Jack & Ben, and their lovable pug Phineas.

Podcasters have two main ways to reach their audience right where they are: in their earbuds and in their inboxes. It's important to leverage both of these regularly and simultaneously. But how? Thankfully, when you're a podcaster, you already have the platform, the scripts and language, and the tools you need to grow your email list. You just need to use them all. This week on the podcast, I'm sharing two ways podcasters can grow their email lists using what they already have available to them. This isn't about having the right opt-in, though that helps. This is about actually talking about them and sending people to subscribe. Because if you're not talking about it, how will people know about it? Mentioned in This Episode Episode 150: What Opt-in Do You Need to Grow Your Business? Episode 152: How to Promote Your Opt-in for Better ROI Ask Your Audience Challenge Minimum Viable Content Marketing - the prework Minimum Viable Content Marketing - the podcast series

Ready for your next big launch? Then you need to tune into this episode! Launches, when following a prescribed format, can feel heavy, overwhelming, and complicated. And when you're feeling overwhelmed, chances are you won't bring the energy you need to your launch. That means low sales and likely feeling really discouraged about your results and business. But you can still have a big (aka high revenue) launch while having fun in a simple launch that matches your personality and your prospective clients' needs. TaVona Denise tells us how. This conversation centers around four big things that every launch needs and TaVona walks you through what's needed for each piece. And no, we're not talking email sequences and flashy automation. We're talking energy, taking care of yourself, building relationships, and more. Mentioned in This Episode Take TaVona's Launch Quiz to find out the best launch strategy for you and your business. About TaVona Denise TaVona Denise is setting a new standard for how coaches launch and fill their group programs so they can help more people AND have the lifestyle they started the business for. After having multiple 5 to 6 figure launches that left her exhausted and overwhelmed, she created the SIMPLE Launch Method to help fellow coaches crush their launch goals without burning out. TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want, and the voice behind the podcast, Coaching, and Conversations.

Knowing what content to create for your audience doesn't have to be a mystery. You just need some time to do a little research to help you figure out what they need, what you need, and what you're capable of creating content around. Then, of course, you need a content strategy. But not before you do the pre-work. This week on the podcast, I'm sharing three things to do before you take the time to create any content. Before that next social media post. Before you record your next podcast. Before you do that next video. This week is part one of a 7-part series on minimum viable content marketing, the content that every business should have in their marketing strategy. Mentioned in This Episode Minimum Viable Content Marketing - the playlist Minimum Viable Content Marketing - the presentation The Easily Distracted Entrepreneur with guest Lisa Simone Richards Episode 134: They Ask, You Answer with Marcus Sheridan Episode 144: 6 Reasons You Need to Ask Your Audience Ask Your Audience Challenge Episode 138: Know Your Zones of Genius for Content Ease

What's holding you back in business right now? Don't like your voice/look, imposter syndrome, time, perfection syndrome, fear of haters? Maybe a few of these? Video is one of the most powerful ways to show up online because you can really show off your personality and expertise at the same time. And video can be incredibly entertaining too! Just ask the guest of today's episode! I originally started following her because her camera confidence showed through and her videos were incredibly entertaining and educational. She really makes video look easy! Shana Yurko knows what she's talking about, and she's even turned some really negative comments into fuel for future content. (What's wrong with people that they send hurtful comments to others!?) Tune into this episode as we talk outsourcing some of your video, what's holding people back, how to be more confident on video, and the most important thing when creating video for your business. (It's not killer editing skills or trendy Reels!) Mentioned in This Episode Get Confident on Camera 5 Easy Instagram Reels Transition Tutorials About Shana Yurko Shana is a 12-year veteran video producer, photographer, brand-builder, and marketer who helps business owners grow their biz with content that stands out and creates connection. You'll typically see her with a camera or a coffee in my hand…working in video production for 10+ years will do that to ya. She's produced, shot and edited video content for big brands like GoDaddy, Paramount Animation, Hydrafacial, InStyler, CBDistillery, and more. Now more than ever, business owners are growing their income using platforms like Instagram - for zero dollars. And the crazy thing about it? It's easy when you break it down into a simple repeatable system. Creating content should be simple, fast, and efficient. (Blame Shana's obsession on the years of planning 12-hour shoots scheduled down to the minute.) Bottom line... small business owners don't have time to waste on systems that aren't effective. And you can use these systems to make all types of videos that convert followers to customers - even if they're uncomfortable on-camera and have never made a video before.

If connecting with audience members through some more personal, vulnerable content is something that you're wanting to try…listen up! There's an art to this process. Simply sharing personal content is not something to jump into. It takes some thought and consideration to decide what to share and where. Like, why do you want to share it in the first place? This week on the podcast I'm giving you some of the questions I want you to ask yourself as you consider adding personal content to your marketing strategy. It's not a bad thing to do, but there definitely is a right and wrong way to do it. So grab a pen and paper (or your tablet) and get ready to take some notes! Mentioned In This Episode Take the LinkedIn poll!

You know that building relationships is important to grow your business, but with us all being online…and Facebook is no longer working as it used to…where's a business owner to turn? LinkedIn, of course! The original online professional networking tool, LinkedIn will help you cut through the political posts and the cute puppy pics and allow you to connect with professionals who can help you grow your business (and vice versa). On this episode of the podcast, I'm chatting with Karen Yankovich, host of the Good Girls Get Rich podcast, about how to build authentic relationships using LinkedIn as well as how the platforms tools (both free and paid) can help you grow your business and your bottom line. Karen also shares some of the do's and don'ts to using LinkedIn. Hint: What doesn't work on other platforms probably won't work on LinkedIn either! Mentioned in This Episode Water That Money Tree About Karen Yankovich LinkedIn Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC. Having "been there and done that" in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her "get it done" attitude with a passion for soulful living in her personal services and online workshops. Host of the Good Girls Get Rich Podcast and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert LinkedIn Marketing strategies that position her clients to bring in instant results. Karen's background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche. Connect with her on LinkedIn!

Few things feel better than shutting down the computer before a much-needed vacation or at the start of a holiday break. As business owners, we deserve some time away so we can maintain some semblance of work/life harmony. Working around the calendar just isn't healthy. But it's also hard to take time away. We're so afraid that something will break or an email will go unanswered (and we'll lose that potential new project). Once we've convinced ourselves that yes, it's okay to take some time away, we shut it all down. Which is fine, as long as you've planned ahead on your content. Going dark online isn't ideal as a business…for a lot of reasons. This week on the podcast, I'm sharing why you shouldn't take a break on your content when you're taking a break in business. And I'm also sharing how to plan ahead so you're not sneaking in early morning content creation sessions during your vacation or holiday break. Tune in now! Mentioned in This Episode Episode 19: Yes, You CAN Take Down Time Free Batching Guide