The Content Experiment Podcast

Want to sell more in 2022? It's time to get your content marketing in order for the new year. But before you start planning out your content, I want you to listen in to this episode. Because your content marketing probably doesn't need a big overhaul; what you need is a few little changes or refreshes to make it 2022-ready. We're talking little things like showing up in the right places, talking to the right people (in the right way), letting go of the social media stress, and being inclusive of all your ideal audience members. Listen in to this week's episode and get ready to crush it in the new year! Mentioned in This Episode Ask Your Audience Challenge

We have a lot on our plates, and there's a lot to distract us. From life events to phone notifications to all the programs and offers we feel like we "need," there's no shortage of things to take us away from what's important. But what IS important to you right now? Hopefully it's a little bit of life harmony. It is for me! As this episode is being released, my team and I are days away from taking two weeks away from work. We had a plan going into this holiday season, it got sidetracked a bit, but then we buckled down to get it done. Because we determined what was important. That's exactly what today's guest, Amber Hawley, is talking about today: determining what's important and making the right decisions to ensure you stay the course. And as a client who has first-hand experience in my team pushing to get everything done, this is such a meaningful conversation. You won't want to miss it. Mentioned in This Episode Avoiding Shiny Object Syndrome download About Amber Hawley Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success. As host of the Easily Distracted Entrepreneur podcast, she supports ADHD {and ADHD-ish} business owners who live in Distraction City to overcome shiny object syndrome.

Tying your main, pillar content to the rest of your content is one of the best ways to simplify your content marketing and content creation. It's about repeating your message in different ways and on different platforms and it's not as difficult as it may seem. This week on the podcast, I'm sharing how my team and I do this for two of our clients: one has a podcast and the other has a blog. But it all starts with knowing your goals and what your audience needs and wants. Without this important information, you won't be able to create content in a way that makes sense or that leads your audience to your content or your paid offers. Listen in to this dual case study of two of our clients and learn how you can make your own content creation just a little bit less overwhelming. Mentioned in This Episode Episode 63: Staying Inside Your Zones of Genius Episode 138: Know Your Zones of Genius for Content Ease Quick Chat VIP Intensive Education Evolution Fit For Profit

Branding encompasses so much more than your logo, fonts, and brand colors. It's also about your values, your core message, and what you believe in. And part of your branding could also be your unique niche. This week on the podcast, guest Mallika Malhotra and I are talking about what this looks like and how to set boundaries so you're only taking on ideal clients. We also talk about being more cohesive in your brand, creating the right culture in your business, and being more visible in a way that feels good to you. As you start planning the new year in your business, this is a great episode to help you take a step back and really move forward more solidly. Mentioned in This Episode Brand Attraction Society Episode 151: Leveraging Other Peoples Audiences About Mallika Malhotra Mallika Malhotra is an award-winning brand strategist, confidence-stirring mentor, speaker and founder of The Brand Attraction Society. After years of working in corporate advertising on brands like L'Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, show up as the face of their business and find their power niche. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action. and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Content marketing is incredibly valuable in educating prospects and showcasing your expertise. It's not always helpful in getting discovered by new people, especially if you're not investing a lot of time and resources into your SEO. Here's the thing: Content marketing isn't just about pushing content, like your blogs, podcasts, and YouTube videos, out into the world. There's more to it than that, which I've talked about before. On this episode, I'm sharing two easy things you can do right now to help boost your prospect list and breathe new life into your content marketing. They're not quick fixes, but they do work when done consistently! Tune in now. Mentioned in This Episode Forbes article: How Much Data Do We Create Every Day? Let's chat!

You're ready to hire a new team member...or are you? Hiring and onboarding talent into your business isn't about putting out a job description and hosting really great interviews. Have you considered the prospect pool, attracting the right people, and the concept of "always be hiring"? That's exactly what you'll learn on this episode, courtesy of Shelli Warren, team and leadership coach with BizChix Inc. She shares how to position yourself to grow your team and what a hiring project plan should look like. And she shares tips on how to onboard your new team members so you don't scare them away—a lesson so many of us have learned the hard way. If growing your business and your team are on your priority list for the new year, you don't want to miss this episode! Mentioned in This Episode Next Best Hire Leadership Lab BizChix: Letting Go of Control as You Grow BizChix: From Teacher to Six Figure Copywriter Stacking Your Team: How to Hire Again Despite Past Mistakes About Shelli Warren Shelli Warren is a team and leadership coach and the host of the BizChix sister podcast; Stacking Your Team. At BizChix Inc. she leverages her 26 years of experience leading technical teams to deliver multi-million dollar projects for billion-dollar brands at Procter & Gamble Inc. to now help small business owners to hire, fire, and inspire an incredible team of high performers. Shelli is also known for her teaching style, her passion to inspire more women leaders, and her ability to say the right thing in delicate situations. She lives in Canada where she coaches BizChix clients across the globe and spends her Flow Fridays with her daughter Danielle, and grand-baby Ellie.

Stop trying to do it all! You do not have to be in "all of the places" to market your business effectively. And too many business owners sit paralyzed because they don't know what to create, where to publish it, or how often. If you're a solopreneur or just trying to get a better handle on your content and marketing, it might be time to take a step back and focus on the most important parts of that visibility and marketing. On this episode, I'm sharing the five (plus two!) things every business owner should think about (and publish) at a minimum. Yes, I said "should." That doesn't mean you have to, but I'd highly recommend it! Tune in now! Mentioned in This Episode Episode 57 Episode 63 Episode 134 Episode 138 Episode 144 Episode 150 Episode 152

We have all our own strategies for creating productivity in our lives: Pomodoro method, to-do lists (both digital and analog), time blocking, time tracking, you name it. And I've tried it all, to some success. But rather than writing and rewriting your to-do list from day to day and week to week (you know who you are!), what if you had a true system to follow that ensured you got it all done so you could achieve work-life harmony? That's exactly what this week's guest, Mridu Parikh, gives us the framework that we need to make that happen. Tune in as she shares that framework in detail and how she makes it work in her business. She also shares how we can shorten that to-do list and simplify how we actually get the work done. If you've been struggling with being productive and feel the stress of getting it all done, you need this episode! Mentioned in This Episode Get on top of your giant to-do list in five easy steps Schedule a Quick Chat with Abby About Mridu Parikh Mridu (Mri-thu) is The Stress Squasher. As a productivity coach and founder of Life Is Organized, she has taught thousands of women business owners simple ways to wake up with a plan… take control of their distractions… and drop overwhelm with ease. Results include a 300% increase in billable time, 10 hours a week saved on emails, and multiple pant sizes shed through new routines. Mridu is the author of the Amazon bestseller, Accomplish It, and the host of the Productivity on Purpose podcast. When she's not wrangling a list or schedule, you can usually find this former professional organizer turned productivity pro with her two teens and one husband in Nashville enjoying a Malbec.

One of the best ways to keep in touch with your audience is through email marketing. (Nope, not social media posts.) Emails meet people right where they are--in their inboxes. But first, you need to get them on your email list. If you don't have a quality opt-in (also known as a lead magnet or freebie), go listen to episode 150 first. Then come back here as I share how to promote that opt-in. Because you can't just create it and expect people to find it. You need to talk about that freebie and offer it to people again and again. And I'm going to share with you some shortcuts on how to do that! Mentioned in This Episode Episode 150: What Opt-in Do You Need to Grow Your Business? Client Journey eBook Ask Your Audience Challenge One Week to Your Welcome Sequence

Visibility goes well beyond publishing some podcast episodes or writing a few blogs. It's about having a compelling message and sharing that message across multiple channels. And in 2020 and 2021, it's also about navigating social justice and racial reckoning. Without it being something you simply check off your to-do list. Let's talk about what that looks like. Because there's no shortage of business owners telling us that we "should" speak up and speak out (and I agree!) but no one is sharing the best way to do that. I'm so grateful that Lakesha allowed me to ask her some of those hard questions. If you're ready to get more exposure for your business while staying true to your messaging and beliefs, tune in now! Mentioned in This Episode Episode 148: Creating Brand Awareness Outside of the Blog The Pieces of Pie Instagram post About Lakesha Cole Lakesha Cole is an author, advocacy influencer, serial entrepreneur, and self-proclaimed chaos coordinator. With over ten years of experience in marketing and public relations, Lakesha is highly regarded for her ability to build powerful personal brands, increase visibility through the media, and ensure those who want a seat at the table get one. Lakesha founded she PR at the intersection of her advocacy efforts, media expertise, and new life as a retired Marine spouse. As a longtime mentor to help women discover how to convert their interests and skills into a profitable business, she realized that she could focus her experience specifically on the empowerment and the rising influence of women. she PR amplifies the voices and communicates the stories of women-led thought-leaders looking for more freedom and creative expression with their messaging and public image. In addition, Lakesha's business portfolio includes advocating for the military community and shedding light on the many challenges that military families face, most notably military spouse employment. As an Advisory Board Member for the Military Family Advisory Network, Lakesha worked with her home state Senator Tim Kaine (VA) on drafting the Military Spouse Employment Act, which was later signed into law by the President. She consults and serves as a partnership liaison in introducing companies and organizations to military talent and connecting military spouses and veterans to meaningful employment and entrepreneurship opportunities. Lakesha holds a B.A in Journalism and a minor in Public Relations from North Carolina A&T State University and an A.A.S. in Fashion Marketing from Parsons, the New School for Design. Before starting her own business, Lakesha worked as the Public Information Officer for Stafford County Government, as a Program Analyst for Headquarters Marine Corps, and in Business Development for Fairfax County Economic Development Authority. Lakesha has been featured by the Today Show, PBS, NBC News, Attn:, CBS This Morning, Fox & Friends, Black Enterprise, Military Families Magazine, Military Spouse, and Military.com. Lakesha and her family currently reside in Tampa, FL.