Tying your main, pillar content to the rest of your content is one of the best ways to simplify your content marketing and content creation. It's about repeating your message in different ways and on different platforms and it's not as difficult as it may seem.

This week on the podcast, I'm sharing how my team and I do this for two of our clients: one has a podcast and the other has a blog.

But it all starts with knowing your goals and what your audience needs and wants. Without this important information, you won't be able to create content in a way that makes sense or that leads your audience to your content or your paid offers.

Listen in to this dual case study of two of our clients and learn how you can make your own content creation just a little bit less overwhelming.

Mentioned in This Episode

158. Case Studies: Tying Pillar Content to Other Content