The Content Experiment Podcast 151. Talking About Hard Things and Staying On Brand with Lakesha Cole
Visibility goes well beyond publishing some podcast episodes or writing a few blogs. It's about having a compelling message and sharing that message across multiple channels. And in 2020 and 2021, it's also about navigating social justice and racial reckoning. Without it being something you simply check off your to-do list.
Let's talk about what that looks like. Because there's no shortage of business owners telling us that we "should" speak up and speak out (and I agree!) but no one is sharing the best way to do that. I'm so grateful that Lakesha allowed me to ask her some of those hard questions.
If you're ready to get more exposure for your business while staying true to your messaging and beliefs, tune in now!
Mentioned in This Episode
About Lakesha Cole
Lakesha Cole is an author, advocacy influencer, serial entrepreneur, and self-proclaimed chaos coordinator.
With over ten years of experience in marketing and public relations, Lakesha is highly regarded for her ability to build powerful personal brands, increase visibility through the media, and ensure those who want a seat at the table get one.
Lakesha founded she PR at the intersection of her advocacy efforts, media expertise, and new life as a retired Marine spouse. As a longtime mentor to help women discover how to convert their interests and skills into a profitable business, she realized that she could focus her experience specifically on the empowerment and the rising influence of women. she PR amplifies the voices and communicates the stories of women-led thought-leaders looking for more freedom and creative expression with their messaging and public image.
In addition, Lakesha's business portfolio includes advocating for the military community and shedding light on the many challenges that military families face, most notably military spouse employment. As an Advisory Board Member for the Military Family Advisory Network, Lakesha worked with her home state Senator Tim Kaine (VA) on drafting the Military Spouse Employment Act, which was later signed into law by the President. She consults and serves as a partnership liaison in introducing companies and organizations to military talent and connecting military spouses and veterans to meaningful employment and entrepreneurship opportunities.
Lakesha holds a B.A in Journalism and a minor in Public Relations from North Carolina A&T State University and an A.A.S. in Fashion Marketing from Parsons, the New School for Design. Before starting her own business, Lakesha worked as the Public Information Officer for Stafford County Government, as a Program Analyst for Headquarters Marine Corps, and in Business Development for Fairfax County Economic Development Authority.
Lakesha has been featured by the Today Show, PBS, NBC News, Attn:, CBS This Morning, Fox & Friends, Black Enterprise, Military Families Magazine, Military Spouse, and Military.com.
Lakesha and her family currently reside in Tampa, FL.