165: What to do Before You Work on Your Content

Knowing what content to create for your audience doesn't have to be a mystery. You just need some time to do a little research to help you figure out what they need, what you need, and what you're capable of creating content around.

Then, of course, you need a content strategy. But not before you do the pre-work.

This week on the podcast, I'm sharing three things to do before you take the time to create any content. Before that next social media post. Before you record your next podcast. Before you do that next video.

This week is part one of a 7-part series on minimum viable content marketing, the content that every business should have in their marketing strategy.

Mentioned in This Episode

• Minimum Viable Content Marketing - the playlist
• Minimum Viable Content Marketing - the presentation
• The Easily Distracted Entrepreneur with guest Lisa Simone Richards
• Episode 134: They Ask, You Answer with Marcus Sheridan
• Episode 144: 6 Reasons You Need to Ask Your Audience
• Ask Your Audience Challenge
• Episode 138: Know Your Zones of Genius for Content Ease